Monthly Archives: July 2008

Go Green Initiative

�Go Green’ is an e-initiative of Cyber Gear. According to Sharad Agarwal, CEO of Cyber Gear, “The �Go Green’ web site has been set up to remind people to be mindful of and sensitive to the natural environment in our daily life. The main objective of the site is to increase the awareness of environmental issues that affect the future of the planet.

If every netizen implements a few basic do’s and don’t’s, such as reducing consumption, reusing products and recycling trash, we will all end up contributing in a large measure to saving the natural resources at our disposal. Thinking green leads to acting green – taking corrective action to make environmental responsibility a reality.â€?

The �Go Green’ site can be accessed on the web at The site covers the following information in detail:

• Regional �Go Green’ initiative launched by the Dubai government for �Green Buildings’
• Calendar of global �Green’ events compiled by the European Environment Agency in Denmark
• Guides to �Eating Green’, �Shopping Green’ and �Building Green’
• Climate change news syndicated by Environmental Health News in the USA

Visitors to the site can also view online videos and read reviews of environment related books and web resources. Several ecological facts are published to increase public awareness on topics such as Carbon Footprint, Earth Hour and Tips on Saving Energy.

Organisations and regional online news portals willing to spread the �Go Green’ message are invited to join the online campaign by contacting Cyber Gear at

The Vice Versa welcome package distributed to the visitors coming to Dubai during DSS 2008

Vice VersaTo celebrate this year’s Dubai Summer Surprises (DSS) 2008, Vice Versa is issuing a specially branded DSS card to promote the event. Every week, one lucky winner will find up to AED 3000 in Card-CashTM hidden on their Vice Versa card to spend instantly at the special summer event. Cardholders can enjoy up to 20% of their purchase value back on their Vice Versa card when they shop, dine or enjoy entertainment and leisure activities at more than 275 premium outlets within the city.

Vice Versa has a special surprise of it’s own for this DSS as well! A special DSS mini guide has been published that will form a part of the Vice Versa welcome package distributed to the visitors coming to Dubai during DSS 2008. The mini guide will include information about the summer activities and the special summer promotions that cardholders have in store at DSS. The Vice Versa card is packaged along with The Premium Guide to Dubai that includes essential city information – from maps and tourist spots to a full listing of all premium partner outlets like Tommy Hilfiger, Kenneth Cole, Calvin Klein, Hugo Boss, GF Ferre and many more.