Monthly Archives: September 2009

Search Engine Reputation Management

Reputation is ‘the result of what you do, what you say, and what other people say about you’. Search Engine Reputation Management (SERM) is vital to protecting your brand online

An online reputation is the perception that one has on the Internet based on their digital footprint. Digital footprints accumulate through all of the content shared, feedback provided and information that created online. The convergence of globalization, instantaneous news and online citizen journalism magnifies any corporate wrongdoing or misstep.

In today’s dynamic online world, many companies experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt their businesses by blogging or posting derogatory statements online about the company or specific individuals who work there.

Search Engine Reputation Management

Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Given the increasing popularity and development of search engines, these tactics have become more important than ever.

‘Reputation Management Services’ include the following specific activities:

Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Social Media Viral Marketing (SEVM)
Search Engine Marketing (SEM)
Online Reputation Management (ORM)
Search Engine Reputation Management (SERM)
Online Identity Management (OIM)
Brand Reputation Management (BRM), and
Link, Backlink, RSS Feed Building, Reputation Monitoring, Online Slander Removal, Libel Removal, Defamation Removal and Reputation Recovery.

Here are a few DIY tips to have a say in Google on what Google says about you.

One of the easiest tools for tracking what Google knows about a topic is Google Alerts. Subscribe to a Google Alert and receive an email as soon as your search phrase (like your name or company) enters Google’s index. Google Alerts cover news stories, video comments, blogs, pages found in web search, and even Google’s own mailing lists, Google Groups.

Blog search engine Technorati tracks buzz in the blogosphere, by indexing the body of blog posts as they are published. You can subscribe to Technorati searches for your name or product in your feed reader. offers online media monitoring for your company news published in over 20,000 news sites.

Social media sites offer countless ways to participate in online community, and most of these profiles offer the added bonus of search engine visibility. Flickr, YouTube, Digg, Wikipedia, Facebook, and Twitter are six mainstream social media sites that feature results when you perform a web search. They are also high authority sites that are favored by search engines. Use each one appropriately and make sure to emphasize correct key phrases. If you can interlink these social media profiles with your blog posts with acceptable anchor text, you can help push up other positive pages in the search results.

If your reputation is important to you, but you just don’t have the time to protect it, hire an expert.

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WHO ARE WE?We are a “talent-scout” football organization.  We have a high-experienced team for the detection of future “crack” football players. According to some sports´ specialists, the best age for future professional footballers is between 8 and 14 years old.   This is the age range in which we are doomed to follow and analyze the real possibilities of the child. In this way, we will be able to establish if he has not only football characteristics, but also physical and mental characteristics to become in a very qualified international footballer with real possibilities of taking part in Europe´s big leagues and in Argentina National Football Team. In this activity, in which we dedicate all our logistic resources for the detection of talents, we travel all around Argentina; from the popular city of Rosario (place where Lionel Messi was born) to a city called “End of the World” (Fin del Mundo) located in Ushuaia; from Jujuy Altiplano to the main neighborhoods of Buenos Aires (where Diego Armando Maradona and Carlos Tevez were born)ASPECTS WE CONSIDERWe take into account many considerations to determine the footballer child´s real potential: control of the ball, speed, agility, endurance, flexibility and strength, space location, and his development in the field during a match.   It is very important to consider three main points:a)      Child´s intelligence for the game; b) technical conditions; c) ability to resolve complex situations quickly. Once the child is selected as a potential “crack”, and after the requirement of all his personal information that is dumped into a personal card, we try to make contact with his parents immediately. The purpose is to know where he lives, the conditions in which he lives, etc. This allows us to get a first impression of the child´s social situation: not only of his diet, but also of the place where he lives.    OUTSTANDING ASPECTSOnce personal and technical information is completed, we proceed to make a monitoring in the field and we film the child while playing a game. All this information will be send to a sports institution to be undergone to the analysis of the coaches. In case some of the children were selected and they want your institution to test and signed up them, we contact his parents or guardians in order to asses them and make a trip to the city where you are. Because of security reasons, we prefer the child to travel with one of his parents or guardians and one of our advisors. All transfer and stay expenses are in charge of your institution.Take into account that it would be a little inversion; after it, you will have vast satisfactions, not only monetary, but also sports satisfactions (consider the profits Barcelona F.C. has due to the presence of Lionel Messi)For all these reasons, we have “a good head” for determining which child is able to take part of this project.Our expert team analyzes between 500 and 600 players per month throughout Argentina. From this analysis, we only select 2 or 4 children.     FINAL CONSIDERATIONSAfter having explained all general considerations, we inform you our tariffs: they have the advantage that not only they are very low, but also they are fixed, independently from the result (if finally the player took part of your institution or not)  It is a monthly fee of  u$s2500 that has to be paid in our bank account. In case you were interested in our services, we will send to you our information account. From this moment, you will receive a monthly report (an individual one) and a video of the chosen footballers: between 2 and 4 children. If you want more footballers, we can recommend others, but -take into account- that these two or four children will be the best players and they will surely become in high- competence players with an outstanding performance. To contact us, please send an email to: Kaleja09@hotmail.comYours sincerely,C.A.S