Monthly Archives: April 2011

Diar Consult Creates Middle East Home Of Rolls-Royce

Dubai, UAE – When the doors opened at the world’s largest Rolls Royce showroom in Abu Dhabi recently, it represented a milestone amid numerous accolades and achievements of the elite firm of architects, DIAR CONSULT, that created the facility.

Samir Daoud, Chairman and Principal Design Architect at DIAR CONSULT, a UAE based architectural, engineering and interior design firm, well-known for its creative design of Jumeirah Islands, Victory Heights and the Abu Dhabi Championship Golf Course Club House, says “pursuit of excellence” underscored the spirit behind the realization process of this project.

“We designed the showroom to reflect the luxury and finesse of Rolls-Royce and we understood Abu Dhabi Motors’ demand for excellence that is required when showcasing this iconic automobile,” according to Daoud.

The Rolls-Royce showroom was opened at a lavish ceremony on March 27. The event was attended by dignitaries and VIPs, including Torsten Müller-?tv?s, the CEO of Rolls-Royce Motor Cars.

In 2008 DIAR CONSULT was appointed lead designers of Abu Dhabi Motors’ multi-million-dirham investment in the redevelopment and expansion of their existing showrooms in Abu Dhabi.

The project is situated at the existing BMW Showroom facilities in Umm Al Nar at Maqta Bridge. The just-opened facility is one of three phases, the other two scheduled to be opened by end of this year. The overall project comprises 35,000-square metres of development area including showroom facilities, workshops, service reception, lifestyle centre including a museum, and distributor head offices.

The first phase consists of the Rolls Royce and Mini Cooper showrooms which are already completed and operational. In a statement praising the development on the night of the Rolls-Royce Showroom launch, Müller- ?tv?s said: “The Middle East is a very important region for Rolls-Royce Motor Cars and we owe a lot of our recent and on-going success to our dealers.

 “Abu Dhabi Motors’ immense investment in this stunning facility shows strong confidence in our brand and helps us maintain the pinnacle position of the market”.

Abu Dhabi Motors is recognized as one of the top five Rolls-Royce dealers in the world, as well as taking the lead position for their ultra-popular bespoke service.

This showroom will help cement the region’s position as a global hub for the high-end car market, according to auto industry analysts.

DIAR CONSULT was equally mindful of the requirements of the dealership and the customers when designing this facility.

“When planning the space, we looked at the specific needs of the dealership and their discerning customers,” said Daoud. “The Rolls-Royce display floor can exhibit up to five cars and attached to this is a dedicated workshop that offers personalised servicing facilities to its customers. The purchasing experience is unparalleled with a car display area, café and customers’ lounge area.”

This experience will be further enhanced when the additional phases, to house the BMW brand’s facilities, open at the end of the year.

Daoud says this project will command a place “among the unique showrooms of the world.”

On the spectacular design of the project, Daoud said: “We created a building with a sense of transparency and dynamism of the building facade through to its interiors, with the use of articulated skylights, canopies and sunscreens. This enriches the showrooms with natural brightness displaying the cars in the best possible light and mood.”

Three elevated circular towers anchor the three prominent corners of the building along the main streets, each showcasing cutting-edge latest models on rotating turntables.

Fitness First Launches 10-Day Bonanza To Incentivise New Members To Become Fit

Dubai-UAE: 24th April, 2011 – A 10-day ‘Bonanza’ promotion offering an attractive fee waiver of AED600 to new members has been launched at Fitness First, the world’s number one health and fitness club chain and a member of Landmark Group.

The initiative, which reiterates Fitness First’s commitment to help individuals seek a healthy integrated lifestyle, will run until 30 April.

Members joining any of the Fitness First clubs throughout the UAE during the promotion period will be entitled to participate in a raffle draw that will give away an iPad to a lucky winner every day. A grand prize of a 40-inch LED TV will be also be awarded to a lucky Fitness First member at a gala ceremony that will mark the successful conclusion of the Bonanza promotion.

Praveen Bhatnagar, CEO of Landmark Hospitality, said: “As the largest privately-owned health club group in the world and a leader in the fitness industry, we constantly seek factors that can motivate people to adopt healthy and balanced lifestyles. We are delighted to launch the Bonanza promotion that demonstrates our priority to deliver easy to adopt health concepts and inspires more people to join Fitness First. The attractive fee-waiver for non-members and the daily raffle draws with the grand prize is our way of celebrating their well-informed choice.”

As part of Fitness First’s continued appreciation of its patrons, the Bonanza Promotion is offering two guest passes with a validity of five visits each to every existing member. The passes will extend complementary access to all facilities at any of the Fitness First clubs throughout the UAE, enabling guests to experience first-hand the user-friendly amenities on offer at the centres.

In addition to more than 45,000 members and over 200,000 independent monthly visitors, the Bonanza promotion is set to reach nearly 25,000 members who have taken up personal monthly training sessions across the UAE, Jordan, Qatar, Bahrain and Saudi Arabia.

With more than 18 clubs across the Middle East offering state-of-the-art equipment, fully qualified personal trainers and the latest group exercise classes, Fitness First is dedicated to ‘making the world a fitter place’.

Win A Free Holiday At ATM

Arabian Travel Market Consumer Day offers visitors fantastic prizes, exclusive discounts, cultural entertainment from around the world even tips on how to bag an upgrade

Arabian Travel Market’s Consumer Day, held on Thursday 5 May 2011 at the Dubai International Exhibition and Convention Centre, provides leisure travelers with unrivalled opportunities to experience, learn, win and most of all have fun.

A number of competitions and prize draws will be running throughout ATM Consumer Day, in fact all pre-registered visitors will go into a draw for a fabulous new Apple iPad. In addition all-inclusive travel and luxury accommodation packages in Dubai and Oman are also up for grabs at the event.

Visitors can win a weekend break for two, inclusive of breakfast and dinner at the luxury Sofitel Jumeirah Beach Hotel, Dubai. Pre-registered guests can also win a luxury weekend for two in Muscat, Oman, staying in a five-star hotel with return flights included.

Visitors can travel across the five continents exploring excellent value-for-money family weekend escapes or maybe an exclusive luxury hideaway, all within Arabian Travel Market.

“With opportunities to book trips, take advantage of fantastic discounts and enjoy an array of international entertainment, we are offering a trip around the world in less than a day,” said Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions, organiser of Arabian Travel Market 2011.

Visitors can also benefit from the educational programme, where consumers can benefit from the latest insider tips on the next ‘it’ destination or find out the latest trends in travel fashion accessories. One highlight will be the presentation by style guru, Sarah Walter, the CEO of is an edited choice of fashion ‘wow’ pieces with more affordable staples and reflects Walter’s personal view of ‘High/Low’ shopping.

“Our pages have a strong editorial feel to inspire the customer and to match their destination with the best suited items. We try to address specific scenarios for example, ‘how to pack for the beach’, ‘how to dress for an upgrade’ (no guarantees), ‘the essential travel make up bag’, ‘city dressing for day and night’ and so on,” said Walter.

Arabian Travel Market from 2nd May

Arabian Travel Market is will be held from 2nd to 5th May this year Exotic Dubai is happy to offer the following special tours for ATM (Arrabian Travel Mart) Buyers, Visitors & Exhibitors.

Show Dates & Times

<!– –>Mon 2 May ’11 — 11:00-12:00 (Opening Ceremony)
Mon 2 May ’11 — 12:00-18:00 (Exhibition Opening)
Tue 3 May ’11 — 10:00 – 18:00
Wed 4 May ’11 — 10:00-18:00
Thu 5 May ’11 — 10:00-21:00
Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes.

For more details about ATM click Here

Special Tours for ATM Dubai Visitors &  Exhibitors

Desert Safari in Dubai A must for every one visiting Dubai. Check out some Pictures of Desert Safari

How Many Languages Does It Take To Stay Competitive Online?

A minimum of 16, if you want to be among the best

How Many Languages Does It Take To Stay Competitive Online?

A ranking of the world’s 100 best websites for global and multilingual visitors reveals that you need to possess multilingual capability in order to succeed internationally.

But language isn’t the only criterion that determines web globalization success. Some of the other factors that also count include:

  • The total addressable audience the site can reach
  • The spending power of the linguistic communities it supports
  • The incremental growth in demographics of each target segment

According to a recent research, out of a maximum ‘Global Web Score of 10’, Google led the list of top ranked sites with 9.56, followed closely by Facebook (9.53) and YouTube (9.51). Other companies that merit attention include Wikipedia (9.43), Samsung (9.11), Blackberry (9.10), and HP (8.97).

Top 10 Languages in the internet

Any business pursuing customers online must consider the linguistic reality of the marketplace. It is imperative to factor in the following features when planning a global web presence.

  • Geo-lingual visitors, individuals who will be more likely to complete tasks on a website if content is adapted to his or her country requirements and/or linguistic preferences
  • Customer Experience Levels (CEL), a proscribed set of experiences common to all websites
  • Availability Quotient, what percent of world online population can take advantage of a given CEL on a particular website
  • World Online Wallet (WOW), the economic buying potential of online audiences
  • Meta-navigation, how a visitor moves from one country or language to another within the global web presence of a single company
  • Automated Geo-targeting according to IP address detection
  • Match the localization of content with respective country domains
  • Social media and multimedia engagement strategies for global and multilingual visitors
  • Make sure brand messages are not lost in translation

It is quite apparent that web globalization is now a mainstream business activity. Companies are learning that if they want to achieve higher levels of international revenue, their web presence must be global. It takes a combination of quantity and quality to create a compelling web experience for users that may speak any language and come from anywhere in the world.

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