Monthly Archives: January 2013

Philippine Rock Icons Goes On Middle East Tour

Wolfgang, the four-man band has recently been in Dubai in November last year, along with 2 other bands, which the fans felt Wolfgang’s set was “bitin”.

Following the concert, Wolfgang’s Facebook and Twitter pages have flooded with fan requests.  Wolfgang has been asked to do a solo concert in Dubai as the fans felt the band’s set during the concert was “bitin”.  In response, Wolfgang happily obliged to the request. 

In a recent interview, Basti Artadi, Wolfgang’s vocalist, was asked what their fans can expect at the show, “Since this will be a solo show, we will definitely be playing longer.  We will also be playing a couple of songs from our brand-new album — Ang Bagong Dugo Sa Lumang Ugat.”
 
Manuel Legarda, Wolfgang’s bassist, excitedly added, “More songs!”

Taking centre stage this time around, Wolfgang will rock Middle East touring Dubai, UAE on 7 March and Doha, Qatar on 8 March.  Emirates Golf Club has been confirmed for the venue to host the Dubai gig.  Set against the stunning backdrop of Dubai Marina, the concert planned in Dubai will feature an after party where fans will be entertained by a DJ playing the latest in dance music. 

Sheila Belarmino, managing partner at Gig Event Management, organisers of the rock music concert, excitedly commented, “The show is out of the usual Filipino shows that our kabayans usually attend to.  For one thing, the chosen venue, Emirates Golf Club, will set the mood right enhancing the rock party experience.  Also, we have considered an after party to further allow fans to get the most of the night. 

It is truly a rock party not to be missed, especially with Wolfgang on centre stage.”

Sheila continued, “We will also soon release details of the show in Qatar.  OFWs in Qatar are eagerly waiting as well!”

Wolfgang is one of the Philippines’ long standing heavy metal, hard rock and grunge band formed in 1992.  The band has released their 8th album in August 2012, and is notable for being the only Filipino rock band to release albums in Japan and the United States, and for realising platinum record sales in their home country. 

Celebrating their 20th year in the industry, Wolfgang is amongst the few that have maintained popularity in the music industry.  The secret to the band’s longevity?  

“Making sure we have time for our toys.  Seriously, we would like to credit the “wolfpack”, our fans who have stuck with us through thick and thin,” according to Manuel.  “We’re looking forward to rocking out with the desert wolves in March,” he concluded.

Basti chimed in, “Communication, and no egos.”

For ticket or sponsorship enquiries, contact 056 143 5918, or 050 292 5920.  More ticket outlets will be announced soon.

2013 – ONLINE, IT IS

Newsweek, one of the most internationally recognized magazine brands in the world, has ceased publishing the print edition after nearly 80 years

Newsweek’s decision to go all-digital underscores the problems faced by news publications, as more consumers favor tablets and mobile devices over print in an increasingly commoditized, 24-hour news cycle.

The move was not totally unexpected given the macro changes affecting the print industry. Decrease in the circulation figures of print publications and the advertising revenues thereof, coupled with the explosion of mobile devices is going to see several newspapers abandon print media and magazines jump ‘lock stock and barrel’ to the online world. Gartner has predicted that mobile app downloads will top 81 billion in 2013, an increase of about 45% over 2012!

One of the great things about the Internet has been that so far you can access all your favorite content at the touch of a button and all for free. Not for much longer, though. In 2013, we will see an increase in the amount of content shifting away from ad-supported business models to ‘pay-per-view’ or ‘subscription-based’ models.

Driving the change is the rapid decline in audiences for the big players of traditional media. Newspaper and magazine circulation is in sharp decline and TV audiences are becoming increasingly fragmented, due to the growth of alternative television services as well as online and mobile video consumption.

What does this mean for brands and e-marketers?

More fragmentation – with consumers now having to pay, you can expect audience sizes for premium content sites to fall as consumers look for alternative free content or go without.

Less clutter, tighter targeting but higher CPMs – with a subscription audience, the reliance on ad revenue by content providers will decline. They will instead focus more on quality and an improved user experience to drive subscribers. The result will be less advertising space, but greater audience targeting will drive-up demand and also prices.

Brands will need to decide if the ‘premium context’ is worth the price of the premium CPM. There may be an opportunity for fast-moving brands to subsidize content to keep parts of it free.

While New York Times and Wall Street Journal enjoy a large number of paid subscribers, it is going to be an uphill task for regional publications to build their ‘paid-for’ subscribers database.

This scenario is likely to become a reality during 2013 and it is up to owners and managers of online properties to build their content with a strong USP, ‘Sticky-ness’ that builds online loyalty.

Online content presentation will also have to adapt to varying screen resolutions of the various handheld devices. For brand owners, especially those sponsoring a series or intending to regularly place ads around it, this creates both opportunity and challenge. Getting it right will mean adapting to this narrative approach and interweaving your brand’s story across screens, tailoring it appropriately to those most involved in the content. Brands that fail to ‘join-the-dots’ between screens will fail to capitalize on a more engaged audience.

For those agencies in the business of maximizing the return on their clients’ online ad spend, 2013 promises to be a year of exciting collaboration.

Send your comments to : sharad@cyber-gear.com

The Most Extravahant New Year 2013 celebrated in UAE

Dubai delights the world again with a spectacular display of fireworks as more than a million people gathered to welcome the New Year 2013.

 

People from around the world gathered at the Burj Khalifa – some as early as noon yesterday – were mesmerized by the astonishing visual effects of fire, water, light and music.

The flag of the UAE was flashed on large screens spread across the Burj Khalifa, followed by images of flags of a number of countries including Morocco, Egypt, England, India and many others.

Smiling faces of spectators appeared on the screens seconds before the fireworks lit up the skies of Dubai and at the first sight of the fireworks, spectators watching the breathtaking celebrations held up their cameras to catch the unmatched scene.

Towers around the Burj joined in with their own display of fireworks.

“We were here last year but weren’t lucky to catch a good glimpse of the dazzling fireworks so we returned this year,” said Yara and Lyana Elbanna, two sisters who came from Jordan for the event.

Dubai Tours are available with ever more options and reduced prices this year from Travel Agents in Dubai.