Monthly Archives: April 2015

MBRF Announces Extension Of Nobel Museum Exhibition In Dubai Until May 7

Based on the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Mohammed Bin Rashid Al Maktoum Foundation (MBRF), the Foundation has announced that the Nobel Museum exhibition in Dubai will be extended until May 7, 2015. The announcement was made during a ceremony organised by MBRF on Thursday to honour its partners in this event. Dubai is hosting the Nobel Museum exhibition for the first time in the region under a new theme, ‘The Nobel Prize: Ideas Changing the World’.

The ceremony was attended by His Excellency Jamal bin Huwaireb, Managing Director of MBRF, as well as representatives of the sponsors of the event from the public and private sectors, and a group of Emirati inventors and media representatives.

In his address during the ceremony, H.E. Huwaireb said: “We are pleased to announce, based on the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the MBRF, the extension of the Nobel Museum exhibition until May 7, considering the huge turnout of visitors to the museum. We believe this will be an opportunity for more visitors to get to know closely the works of the most important scientists and innovators in the world.”

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H.E. Huwaireb said the Nobel Museum exhibition in Dubai has been successful in attracting thousands of visitors from different nationalities and community groups. As a major platform for the exchange of views and experiences on creative and innovative content, the exhibition has also drawn the attention of specialists as well as the local and international media, he added.

“We are happy that the Nobel Museum exhibition has been a source of inspiration for the talented sons and daughters of the UAE. We are confident that one day their names will shine among the list of Nobel Prize winners. The youngsters of our beloved country have the determination and passion to attain the knowledge required to take them to top positions in various fields. And this is what we saw clearly when we hosted the ‘Emirati Innovation Day’ as part of the Nobel Museum exhibition,” H.E. Huwaireb said.

On the occasion, H.E. Huwaireb stated that MBRF will continue with this journey of innovation and excellence with the second edition of the Nobel Museum exhibition in Dubai next year. “We are happy to state that the Nobel Museum exhibition will become an annual event that adds to the wealth of activities organised in the Emirate of Dubai. It will be an event that encourages creativity and innovation, opening new horizons of knowledge for everyone,” H.E. Huwaireb added.

At the conclusion of the ceremony, H.E. Huwaireb thanked the media for covering the event extensively and promoting it in various forums. The event honoured sponsors and a group of innovators who participated in the ‘Emirati Innovation Day’, which was organised by the Foundation during the event to highlight their creativity and experience in front of visitors to the museum.

The Nobel Museum exhibition has witnessed huge interest from specialists and intellectuals as well as university and school students. A series of workshops organised by the Foundation on the sidelines of the exhibition attracted wide participation from all groups, especially young Emirati talents and innovators.

Through four specialised workshops, the exhibition introduced a group of experts from the Nobel Museum. In one of the workshops, Muhammad Yunus, winner of the Nobel Peace Prize in 2006, shared his experiences on micro-finance that contributed to economic and social empowerment of millions of people in the world.

Tourist Abras At Global Village Serve 142 Thousand Riders In 157 Days

The Roads and Transport Authority (RTA) revealed that the number of riders (tourists and visitors) who used the tourist abras, dubbed as the Blue Abras, at the Global Village has reached 142,389 riders over 157 days starting from November last. The figure is indicative of the soaring demand for the service amongst tourists and visitors of the Village who are keen on using this traditional transit mode which offers a fun and safe riding experience.


“This figure reflects the substantial role of abras in encouraging the tourist movement in the Global Village, and constitutes a remarkable increase when compared with last year’s figure,” said Dr. Yousef Al Ali, CEO of RTA Public Transport Agency. He renewed RTA’s keenness on participating in events held at the Global Village which continue for several months every year under a vision aimed at positively impacting this annual event.

“The deployment of traditional abras at the Global Village also indicates the communication and inter-cooperation between various entities in Dubai. Moreover, the management of the Village contributed to the success of the initiative through providing the optimal route for the seven abras on service, offering riders a great opportunity to see landmarks of the Village,” continued Al Ali.

Emaar Showcases World’s Most-Visited Mall And Dubai’s Iconic Tourist Attractions At Its State-Of-The-Art Interactive Stand At ATM 2015

At the Arabian Travel Market (ATM) 2015, held from May 4 to 7, at the Dubai International Convention Centre, visitors have the opportunity to enjoy a digital interactive experience of the world’s most-visited retail and entertainment destination, The Dubai Mall, as well as Dubai’s most compelling tourist attractions.

While Emaar Malls showcases The Dubai Mall and its mall assets in the city, Emaar Retail will feature its popular leisure attractions while Burj Khalifa brings its At the Top, Burj Khalifa SKY experience at the socially and digitally interactive stand UAE2240 located next to the DUBAI pavilion. The stand is designed to showcase to visitors the large range of leisure, entertainment and retail attractions which are part of both the Emaar and The Dubai Mall experience.

The stand highlights At the Top, Burj Khalifa SKY, holder of the Guinness World Record for the world’s highest observation deck. This year marks the first time that the new attraction at a height of 555 metres on Level 148 of the world’s tallest building is being showcased at ATM.

With 80 million visitors in 2014, The Dubai Mall has over 1,200 retail outlets, two anchor department stores, and 200 dining options. Fashion Avenue, dedicated to luxury and premium fashion, cements Dubai’s position as the fashion capital for the region.

Visitors will also have the opportunity to view the range of leisure attractions offered by Emaar Retail including Dubai Aquarium & Underwater Zoo, the largest of its kind with thousands of aquatic animals including sharks and rays and home to the King Croc, SEGA Republic, the Olympic-sized Dubai Ice Rink, the award-winning children edutainment centre KidZania, 22-screen Reel Cinemas and Njoi, an innovative play zone for children.

An interactive digital tunnel at the stand will offer amazing video content on all of the attractions visited by thousands of people from all over the world daily. Visitors can click on digital squares to navigate to any specific destination and learn more about it.

A live social media wall will offer visitors a personalised digital post card from one of the attractions of their choice. Once their choice is made, their post card is sent to them digitally through social media and will be displayed on the digital wall. There will also be daily entertainment at the stand. Several sample games will be available for visitors to have a memorable time at the exhibition.

‘Street Nights’ 10-Day Urban Event Hits The Walk At JBR

Following the success of the second edition of ‘Street Nights’, the street-culture event is back, taking over a new street in Dubai. The Walk at JBR will be animated by unique street food, street art, and musical performances for the delight of visitors and street culture enthusiasts. The event will take place, from Thursday April 30 to Saturday May 9, 2015 at X section of The Walk

During the ten-day event, local street artists will offer live painting, air-brush performances, and street musicians. DJs will spin their latest tracks, and creative home-grown food concepts will invade the street with tasty creations.

Yumtingz, Parkhouse, Ghaf Kitchen, Moti Roti, Panifico, Brooklyn Bros, Melt and Homebakery will enchant foodies with their original food trucks as they feature tasty new street food concepts. Visitors at The Walk at JBR will be able to grab a bite on-the-go while admiring live street art performances and grooving to the sound of urban beats.

Mohammed Bin Essa, Executive Director of Retail and Commercial at MASAT, the retail arm of DPG said: “The Walk at JBR is one of Dubai’s most iconic destinations and we strive to bring latest in urban entertainment to our residents and visitors. The Street Nights concept fits perfectly with The Walk’s vibe as well as the emerging street culture of Dubai.”

James De Valera, aka DJ Lobito, co-founder of Street Nights and founder of award-winning group Deep Crates Cartel, local leaders in supporting alternative music and street art, will be in charge of the music programing, and will feature some of the coolest new sounds coming out of Dubai’s underground DJs.

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Local street artists such as Sya, Bonz, Melancholy, Enforce One, Defs, Void, Activ8r and Tarsila will present The Walk at JBR like never before, as it will be transformed into an open air street art gallery. Street culture and art enthusiasts will be amazed to see the artists bring walls and structures to life in full colour.

Alexandre Teodoresco, co-founder of Street Nights, said: “We are delighted to be working with MASAT on this exciting venture and grateful to all Street Nights supporters and participants to bring the un-scripted action and authentic fun to a new street in Dubai. Our city has strong talented communities and it is time to let them express their creativity. JBR is the perfect canvas for Street Nights”


Safi Apartments Launched In Dubai’s Sought-After Town Square ‘To Live Life At Your Price’

Town Square, Dubai’s most sought-after lifestyle development that assures a ‘live life at your price’ choice for end-use homeowners, has unveiled Safi Apartments, its newest collection of homes.

Featuring studios and 1, 2 and 3-bedroom apartments, Safi comes at an unmatched price point starting at AED 349,988 for a studio, AED 499,988 for a one-bedroom, AED 699,988 for a two-bedroom and AED 999,988 for a three-bedroom apartment.

The city’s first-of-its-kind smartly designed, stylish, green neighbourhood, Town Square is the flagship project of Nshama, a private developer of integrated lifestyle communities. Set over a vibrant 750-acre (31 million sq ft), Town Square is anchored by a central square that is the size of 16 football fields, and features a range of lifestyle choices including the Vida Town Square Dubai hotel and a Reel Cinemas cineplex and open-air cinema. Residents step out to an active, exhilarating lifestyle with a 2.5 million retail precinct featuring more than 600 stores and F&B outlets, green trails, outdoors sports courts and cycling tracks, among other amenities.

The launch of Safi Apartments follows the overwhelming response from buy-to-live customers to the launch of Zahra and Hayat Townhouses and Zahra Apartments. The townhouses are extremely competitively priced, starting at AED 999,988 for three-bedroom homes. The sales event is on a first-come first-served basis on May 2, 2015, at the Town Square Sales Centre in Downtown Dubai.

Fred Durie, Chief Executive Officer of Nshama, said: “The strong response from end-use buyers for our residences underlines the real market demand for thoughtfully designed homes that are offered at highly competitive price points. Residences in Town Square meet the aspirations of the new generation of professionals and entrepreneurs to shift from a rental model to own-home lifestyle in a trendy neighbourhood that offers them all amenities in close proximity.”

He added: “We have awarded several construction contracts and Town Square is now taking shape. Safi Apartments offers another remarkable opportunity, especially for first-time home-owners and families to build their future in one of Dubai’s stylish, vibrant and youthful neighbourhoods. Designed to meet their aspirations, Safi Apartments is defined by a central location, modern amenities and attractive price-points – three key factors that are unmatched and make Town Square the first choice for end-use home-owners.”

Safi Apartments overlook vibrant green trails and has amenities including four state-of-the-art fitness centres, one in each block, and swimming pools. All homes have flexible open space, with living and dining rooms awash with natural light. With tiled floors and sound-proof windows, the master-bedrooms also have in-built wardrobes and an en-suite bathroom. District cooling and high-speed data connectivity add to the convenience.

With parking offered in a centrally located podium, residents step out to an open courtyard that serves as a community hub hosting social events. The amenities in close proximity include a fitness centre and athletic spa, skate parks, playgrounds and adventure play zones, community swimming pools and splash parks, mosques and state-of-the-art local hospital. The green trail that surrounds the apartments lend a resort-like ambience.

Town Square is located in New Dubai near Al Barsha, in close proximity to Arabian Ranches Golf Course, Dubai Polo & Equestrian Club and Al Maktoum International Airport, near the site for the World Expo 2020. It will feature over 3,000 townhouses and over 18,000 apartments as well as substantial retail, hospitality and commercial space. Town Square has a high land-to-building ratio, with more open spaces for a greener community.

For more details, please visit: or call: 800 674262 (toll free UAE) or +9714 3661682 (international). The Town Square Sales Centre on Mohammed Bin Rashid Boulevard in Downtown Dubai will have representatives of financial institutions for easy document processing. The sales centre is open daily from 10am to 10pm from Saturday to Thursday, and from 2pm to 10pm on Friday.