Monthly Archives: August 2016

Nickelodeon Store Opens In The Dubai Mall!

Nickelodeon and Viacom Consumer Products (NVCP) and Entertainment Retail Enterprises opened their newest Nickelodeon Store in the Dubai Mall today. The store is owned and operated by Al Garawi Group Ltd. in partnership with Entertainment Retail Enterprises. UAE residents and tourists now have unparalleled hands-on access to unique interactive experiences and exclusive Nickelodeon products in the heart of Dubai’s premier shopping destination.

“Dubai is the ideal location to open our second Nickelodeon Flagship store,” said Ron Johnson, Executive Vice President of Consumer Products for Viacom International Media Networks. “Viacom’s commitment to this market includes our content partnerships with OSN and Etisalat, the recent launch of NickPlay, the localization of our Nickelodeon and Nick Jr channels in Arabic, and now this exciting new Nickelodeon Flagship store.   We could not be more delighted to bring kids and families in Dubai another opportunity to interact with their favorite Nickelodeon characters.”

Located on the third floor just opposite the three-story Waterfall attraction in the Dubai Mall, the 3,800 square-foot store is in a prime location to offer kids and families alike the opportunity to interact with the Nickelodeon brand. Shoppers can choose from a wide variety of toys, apparel, homewares and other great products featuring the brand’s beloved properties like SpongeBob SquarePants, Paw Patrol, Teenage Mutant Ninja Turtles and Dora the Explorer.

Tina Calvo, CEO of Entertainment Retail Enterprises said: “We are delighted to open at the Dubai Mall, one of the premier global retail destinations, with our partner Al Garawi Group Ltd. The store will offer a fun and immersive environment with a broad assortment of exclusive product. This opening marks the continuing evolution of our Global Retail Network and execution of our strategy with Nickelodeon”

The Nickelodeon Store in Dubai features several unique interactive elements, including the PineAPPle Bar, where kids can play on Nickelodeon APPS, the Colouring Table, the SpongeBob Photo Sculpt and the Play Table, where kids can try out new toys. In addition, “surprise” elements serve to create a fun and stimulating experience for all. The product assortment within the store features a broad array of more than 300 products across all categories with over 80% created exclusively for the Stores by Entertainment Retail Enterprises in partnership with Nickelodeon.

‘We are very excited to open the Nickelodeon Store in the Dubai Mall,’ said Raffaele Annecchino, President and Managing Director of VIMN Southern & Western Europe, Middle East and Africa, ‘The Middle East is an important market for us and this store demonstrates of our ongoing commitment to invest in the region. We look forward to continued growth and success of the Nickelodeon brand in Dubai and across the Middle East and will have more exciting news to announce shortly.’

The Dubai Mall opened in 2009 and is the world’s second largest Shopping center based on total area. Current expansions are underway and by the World Expo 2020, these will make it the largest mall in the world. The Dubai Mall is home to more than 1200 stores, as well as attractions such as an Olympic-sized ice rink, the Dubai Aquarium and Underwater Zoo, and Sega Republic, a 76,000 square-foot theme park. It also houses 250 luxury hotel rooms, more than 22 cinema screens, over 120 restaurants and cafes, and typically operates at or above 96% occupancy. All told, the Dubai Mall ranks as one the world’s most popular shopping centres and is a top tourist destination, with annual visitors exceeding that of New York City. As of September 2015, the Mall had hosted more than 62 million visitors. That same year, the Mall’s parent company, EMAAR Malls, reported a 23% growth in net profit at $451 million and 11% growth in rental income, totalling $815 million.


Nickelodeon and Entertainment Retail Enterprises – SRI have stores around the world including locations in Panama, Honduras, Chile, Colombia and a Flagship store in London.


Etihad Airways Brings Its Iconic Suite The Residence To Bloomingdale’s – Dubai

Etihad Airways, the national airline of the United Arab Emirates, has partnered with luxury department store Bloomingdale’s – Dubai as the retailer launches its Fall 2016 seasonal campaign. The airline is showcasing its iconic ‘penthouse in the sky’, The Residence, inside the store at Dubai Mall.

Etihad Airways will also offer Bloomingdale’s – Dubai customers who spend more than AED 1,500 in store the opportunity to enter an exclusive draw during the two-week showcase. Two winners will each receive Business Class return tickets for two from Abu Dhabi to New York and a three-night stay at the renowned Plaza Hotel.  Additionally, everyone visiting the in-store pop-up will receive exclusive offers on flights and holiday packages, including up to 20 per cent off flights and up to 60 per cent off holiday packages using a promo code.

The collaboration with Bloomingdale’s – Dubai forms part of Etihad Airways’ strategy to explore innovative collaborations with premium brands as the airline continues to reimagine the flying experience. This latest partnership will enable the retailer’s chic and fashionable customers to experience the latest in high-end travel by touring The Residence – the airline’s ultra-luxurious three-room suite – while Etihad Airways’ guests shop for the latest in-trend travel accessories ahead of their next trip.

Bloomingdale’s – Dubai customers will be able to experience The Residence, which boasts an area of 125 sq feet until 3 September 2016. The revolutionary cabin features a large 32-inch LCD monitor in the living room and a 24-inch version in the bedroom.  Guests who stay at The Residence will have their every need catered for by a dedicated Savoy Butler Academy trained butler.

The Residence is available on Etihad Airways’ Airbus A380 on five routes from its Abu Dhabi hub: London, New York, Mumbai, Sydney and Melbourne. Customers who book The Residence while in the store will earn enough air miles for a return Business Class ticket to selected destinations in the airline’s network.

Mohammad Al Bulooki, Etihad Airways Vice President – UAE Commercial, said:  “Etihad Airways’ collaboration with Bloomingdale’s-Dubai showcases the airline’s dedication to providing its guests with innovative and superior products and services. Bloomingdale’s is the most iconic store in the world, so it is a perfect opportunity for Etihad Airways to collaborate with this retailer which has an outstanding reputation for quality and creativity.”

A selection of Bloomingdale’s – Dubai’s premium travel accessories is on show inside The Residence. The store also offers a personalised shopping service to ensure customers have the latest and most desirable merchandise best suited to their travel needs.

Dee Sarai, Vice President – Commercial, Bloomingdale’s, Al Tayer Group, said: “At Bloomingdale’s – Dubai we are always looking to offer our customers a world class experience ‘like no other’, and with this exclusive partnership with Etihad Airways, they will be able to take a tour of the most luxurious living space in the sky, while shopping their favourite brands.”

The Residence is located in Bloomingdale’s – Dubai’s Dubai Mall store until 3 September 2016. Etihad Airways cabin crew and other staff will be available in store to take bookings and to answer customers’ queries. For more information on Etihad Airways please visit:

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Hard Rock Cafe Dubai To Celebrate ‘Freddie For A Day’

Saturday 3rd & Mon 5th September 2016

In Celebration Of Rock Legend Freddie Mercury’s 70th Birthday

#AreYouReadyToFreddie #FFAD

Staff at Hard Rock Cafe Dubai will be donning fake moustaches to become Freddie For A Day from Friday 2nd September to Monday, 5th September, to create awareness for the Mercury Phoenix Trust.

Freddie For A Day, now in its sixth year, is an initiative of the Mercury Phoenix Trust, which is encouraging friends and fans around the world to celebrate what would have been Freddie Mercury’s 70th birthday.

Director of European Marketing for Hard Rock International, Marc Carey, said: “Hard Rock International is delighted to work alongside Queen and The Mercury Phoenix Trust on their annual Freddie For A Day and many cafes across Europe, the Middle East and further afield will be joined in celebrating the icon that was, Freddie Mercury. ‘Freddie For A Day’ promises to give visitors a rocking’ good time encouraging local fans to join in and dress up in their favourite Freddie costumes.”

Guests and staff at Hard Rock Cafe Dubai are invited to join in on a weekend full of Queen music, moustaches, and Freddie costumes. On Saturday 3rd September, the evening will come alive from 8.30pm, with an incredible Queen tribute band, all the way from the UK.

On Monday 5th September (Freddie’s actual birthday), we re-launch our popular Monster Music Quiz, hosted by radio legend, Mark Lloyd, with a Queen themed quiz. Sport your moustache and come along to test your knowledge.

Freddie pins will also be available at the rockshop and with only a limited number available; you’ll have to snap them up quick before they’re gone!

With all this to come, there’s no better place to celebrate the icon’s 70th birthday.

Claudia Walker of the Mercury Phoenix Trust said: “Freddie For A Day is a global awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. Our partnership with Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities to celebrate Freddie’s life and help those less fortunate to fight the terrible disease which ended his life.”

Emma Donoghue from the Trust adds:

“What started out as a quick chat over a cup of coffee, turned into this phenomenal working relationship we now have with Hard Rock Cafe – the teams from both Universal Music and Hard Rock have really captured Freddie’s legacy and are throwing some incredible events during the first week of September, culminating on the 5th of September – which would have been Freddie’s 70th birthday!  So get your Freddie’s Ready!”



Saturday, 3rd September 2016

Concert starts 8.30PM

Free Entry

Monday, 5 September 2016

Quiz starts 8.30PM

Free Entry

Splash Signs Superstars Salman Khan And Katrina Kaif As Brand Ambassadors

Splash, the Middle East’s largest high-street fashion retailer today announced international icons Salman Khan and Katrina Kaif as brand ambassadors. The mega stars known for their acting finesse and their on-trend sartorial choices with a massive fan following will be seen representing the brand Splash through a series of brand campaigns across the Middle East.

Synonymous with its philosophy of ‘In Love with Fashion’, Splash is well known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns while Salman is known for creating everlasting fashion moments and Katrina, as an aspirational youth icon thus making the three individual brands an instant fit.

Salman talking on his association with Splash, said, “I have now been working with Splash in the Middle East for the past three years both in the capacity of a brand ambassador and with my brand Being Human for which Splash is the exclusive retail partner. It has been an exciting & fruitful journey. Each season the brand ups its fashion quotient while still keeping the Arab & Asian consumer at heart which I most relate to. I look forward to this renewed journey and wish we continue to add many more fashionable moments in the life of our valued fans & customers.”

Speaking on her association Katrina, an internationally acclaimed, multi-award winning actress, said, “As a brand to me Splash embodies effortless style & great fashion which is what I associate with personally. I am very happy to represent the brand as an ambassador for the Middle East, a region that has given me and my movies so much love and support. We are in the process of shooting this amazing, high-fashion campaign and I can’t wait for you to see what’s in store this season.”

“Born and bred in the Middle East we at Splash understand the fashion sensibilities of the Arab consumer and to represent this fashion we have brought together mega stars Salman Khan and Katrina Kaif. This is Splash’s second stint with Salman post a 6 month gap in which we received multiple requests from his Arab and Asian fans to bring the association back.   Katrina was an obvious choice given her global appeal, her talent and impeccable style. Both together appeal to all generations and it is this love for them that we aim to capitalise on in their very first joint brand endorsement”, said Raza Beig, Director- Landmark Group and CEO- Splash & ICONIC.


The campaign will go Live on September 1 across all communication platforms and a brand TVC which will highlight product and the fashion relationship between the actors and the brand. All content related to the endorsement will first be released on the Splash social media platforms so stay tuned to or catch us on Facebook at Splash Fashions.