Monthly Archives: January 2017

7 Reasons Your Business Needs Twitter

Thanks to Donald Trump, Twitter has become one of the most popular Social Media channel for communication.

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Here are 7 Good Reasons why your business should embrace Twitter:

1. Twitter is an international powerhouse
Twitter currently ranks as one of the leading social networks worldwide based on active users. Twitter has over 320 million monthly active users and is supported by 35 languages around the world. Twitter is the third most used social network based on the count of 6 million unique monthly visitors and 55 million monthly visits.

2. Twitter Delivers News As It Happens
Twitter is the easiest way to see what’s going on in the world in real time, which is one of the platform’s major differentiators from the other networks. Twitter usage is becoming increasingly prominent during events. Live-tweeting cultural happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences.

3. Great Engagement Tool
Twitter is a great communication channel to reach out to your followers within seconds. Be it a limited time special offer, a new product launch or simply a motivational tweet, you can spread your message instantaneously. Tweets with visuals receive 150% more retweets, 18% more clicks and 89% more favorites. You can increase your brand visibility with the use of special hashtags, re-tweets and mentions by your customers.

4. Customer Service Channel
Twitter helps you handle customer concerns about your product/service. In today’s ‘instant gratification’ world, you can engage with customers in real time and address client situations within minutes. Studies show that brands which address customer complaints in quick time are successful in converting ‘unhappy campers’ in to satisfied clients.

5. Expand Your Market
Twitter’s global footprint allows you to find new customers in new markets. It is easy to connect with new prospects based on your target demographics. Establishing contacts with real people helps in networking with new customers and building long lasting business relationships. The viral nature of tweets can gain more results than imagined.

6. Content Curation is Key
Twitter is the ideal medium for content curation. In fact, it’s essential to curate content if you’d like to keep your fan base active and engaged at all times. Studies show that up to 72 percent of followers are more likely to buy something from a business they follow. In fact, 85 percent of followers feel more connected with businesses after following them.

7. Helps in SEO and Driving Traffic
Social media helps in establishing high search engine rankings. If you can get your hashtags to be trending, you will skyrocket in search engine rankings and will be overwhelmed with new traffic to your web site. Including a link to your official website is a strong call to action. Review your results using Twitter analytics and find out what works best for your business.

Cyber Gear can assist you in setting up your Twitter profile and managing your Twitter handle.

7 Reasons Why Backlinks Are Important

Backlinks are very important for SEO and Google Ranking. Here are 7 good reasons:

1. Improves Organic Ranking

Inbound links today are an essential part of the Search Engine Optimisation because when you build valuable backlinks, your site gets a higher ability of being indexed by the search spiders. The number of backlinks is an indication of the popularity and importance of your website.

2. Faster Indexing

Backlinks help search engine bots discover links to your site and crawl your site effectively. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

3. Referral Traffic

One of the major benefits of backlinks is that they help get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.

4. Valuable Content Site

If your site has several backlinks from third party sites it demonstrates to Google that your site is rich in content and deserving of higher rankings.

5. ‘Bot-Friendly’ Content

It is important that your content is attractive for humans and non-human bots. After all Google indexes sites and ranks them based on an algorithm, with virtually zero human interaction!

6. Social Media Links

Social networking sites can be a valuable tool in getting the traffic you want. Not only such sites will help you to get free backlinks but will also help in increasing the social signals to your site and thus helps in improving your ranking further.

7. Guest Blogging

Guest blogging on popular niche blogs can help get quality backlinks to your site. Start by doing guest posts with blogs that have a smaller readership, then this can help you move forward to those with higher rankings.

GuestPosts.Biz can assist you in building backlinks in a professional and ‘Google-friendly’ way.