This Al Bustan Centre & Residence – a deluxe property which offers world-class services and facilities in the city, participated in the South Asia Travel & Tourism Exchange (SATTE) under the banner of Dubai Tourism and Commerce Marketing (DTCM) and received an overwhelming response from potential travel operators.The property was able to develop an understaning with local tour operators who were offered special packages for attracting tourists to Dubai. Thus it was a successful exercise for the property as they met key Indian travel industry players, informed them of their services and increased their presence in the Indian market. The property’s aim of taking part in this fair was to step up its marketing activities in India and attract wealthy Indians who have not been to this part of the world and are keen to explore exotic Dubai locations. 

Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said: “Our participation in that exhibition was very important as we held meeting not only with the Indian counterparts but with many other travel representatives who had come from all over the world. Thus we were fortunate to forge alliance with them and develop new international channels to increase traffic to our property.”

Moussa concluded as UAE’s tourism industry is expected to grow further there is unprecedented levels of interest in this destination from Indian tour operators and visitors. Thus SATTE is the perfect place to be for networking possibilities and for strengthening existing business relations. The exhibition provides an excellent opportunity to Al Bustan Centre & Residence to meet business partners and discover the whole world within the span of a few days.

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