At the Top, Burj Khailfa, the region’s most-visited attraction by Emaar Properties, which offers spectacular views of the city and beyond from the world’s highest outdoor observation deck, now welcomes visitors with a series of never-before-seen immersive technology experiences.

In addition to expanding its area by three times its original size to host hundreds of visitors conveniently at any point in time, At the Top, Burj Khalifa’s reception in the lower ground floor of The Dubai Mall has undergone an aesthetic facelift. Visitors now step into the spacious lobby with several ticketing counters as well as digital self-ticketing kiosks.