Starting April 21, Google will be expanding the use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in the search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

According to Sharad Agarwal, CEO of Cyber Gear, “The consequences of Google’s new algorithm are huge for both, internet marketers and business owners. Companies can gain considerable advantage over competitors by optimizing their websites for mobile devices. A ‘Responsive’ site will ensure high organic rankings and enhanced visitor experience.”

A ‘Responsive’ web site automatically adapts to the device that is accessing the web site, from a mobile to a TV. Using responsive web design has multiple advantages, including:

It keeps the desktop and mobile content on a single URL, which is easier for your users to interact with, share, and link to and for Google’s algorithms to assign the indexing properties to rank content.

From Google’s standpoint, there are a few things responsive does really well. For starters, it saves resources when Googlebot crawls the site.  Rather than crawling multiple sites, the Googlebot can go to one place, which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places.

Google is providing a free resource for web site owners to check if their site is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/

About Cyber Gear

Since 1996, Cyber Gear has been a pre-eminent force in the e-business industry by developing award winning web projects. Positioned as an industry leader, Cyber Gear provides state-of-the-art internet solutions to a large number of multinational, government and private sector organisations. Cyber Gear services include design of portal sites, intranets, e-CRM, e-business, CMS, e-commerce applications and e-marketing. Cyber Gear has signed contracts with leading organisations for implementing web based projects. These include Grand Hyatt, Al Ghurair Centre, 360 Mall, Sahara Centre, Mega Mall, Emirates Development Bank, Gulf Capital, MENA PEA, PKF UAE, Al Masah Capital and British University in Dubai.

Contact:

Cyber Gear LLC

P.O.Box 53735

Dubai

UAE

Tel: +9714 3312627

info@cyber-gear.com

www.cyber-gear.com