{"id":1690,"date":"2015-05-25T08:22:39","date_gmt":"2015-05-25T08:22:39","guid":{"rendered":"http:\/\/blog.dubaicityguide.com\/site\/?p=1690"},"modified":"2015-05-25T08:22:39","modified_gmt":"2015-05-25T08:22:39","slug":"emirates-inspires-you-to-be-there","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/emirates-inspires-you-to-be-there\/","title":{"rendered":"Emirates Inspires You To ‘Be There’"},"content":{"rendered":"
Emirates, a global connector of people, passions and places, has launched \u2018Be There\u2019, a global campaign that celebrates curiosity, wanderlust, and the adventure that comes with travel.<\/div>\n

For this digital and social media campaign, Emirates has turned to its own \u201cglobalistas\u201d \u00ad the airline\u2019s dynamic and passionate employees hailing from over 130 nationalities \u00ad and given them a starring role. As ambassadors, these \u201cBe There\u201d globalistas will travel around the world over a six-month period, and bring their passion to life by capturing their unique \u2018Be There\u2019 experiences through their own storytelling lens.<\/p>\n

Selected through a talent show style competition held for Emirates staff, these seven globalistas will have the once in a lifetime opportunity to travel and discover hidden gems in cities across the airline\u2019s global network on six continents. From music to food, fashion and adventure, each globalista will film their own journeys while exploring their personal passions – making the story and experience their own. \u2018Be There\u2019 will kick off with adventurer Rahed Ammoura, who is Cabin Crew Training Specialist with Emirates. Rahed will test his limits on the island of Bali, where Emirates will start a daily service on 3 June.<\/p>\n

Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC\u2019s extensive channel reach as well as Emirates\u2019 own digital and social media channels. NGC has been involved with the audition process, creative development, vignette production, and also helped coach the seven globalistas on the basic skills and visual techniques to tell a compelling story.<\/p>\n

\u201cWhen we ask ourselves, \u2018why we travel\u2019, we don\u2019t have to look very far for the answers. The close to 500 submissions for \u2018Be There\u2019 by our talented staff, and the tremendous response across our company in support of participating colleagues, speak to our shared love for travel. Our people and our spirit of adventure play a big part in our success as an airline,\u201d said Boutros Boutros, Emirates\u2019 Divisional Senior Vice President of Corporate Communications, Marketing & Brand. \u201cThis campaign embodies what we stand for as a brand, and I am proud of our colleagues who have been chosen to represent Emirates as \u2018Be There\u2019 ambassadors. We hope the stories of their individual journeys will inspire even more people to see more of the world through travel.\u201d<\/p>\n

\u201cThe \u2018Be There\u2019 campaign has been a seamless partnership between two global brands,\u201d said Con Apostolopoulos, Vice President for Advertising & Partnerships at Fox International Channels. \u201cNGC\u2019s unique storytelling ability has showcased the fascinating group of individuals under Emirates\u2019 employment to inspire other like-minded travellers.\u201d<\/p>\n

\u2018Be There\u2019 began with a call to the 80,000-strong Emirates Group team around the world, to submit a video showcasing who they are, what they are most passionate about, and how travel helps them to fulfil their dreams. The entries submitted featured an eclectic range of interests such as photography, fashion, music, extreme sports, food, art and much more. From the submissions, 20 finalists were chosen to present themselves during a live audition in front of a packed auditorium and panel of renowned judges including celebrity chef and TV personality Silvena Rowe. The finalists were given just two minutes to show why they deserve the opportunity. The winners chosen come from a diverse range of cultural backgrounds, and a variety of different roles within the Emirates organisation.<\/p>\n

 <\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Emirates, a global connector of people, passions and places, has launched \u2018Be There\u2019, a global campaign that celebrates curiosity, wanderlust, and the adventure that comes with travel. For this digital and social media campaign, Emirates has turned to its own \u201cglobalistas\u201d \u00ad the airline\u2019s dynamic and passionate employees hailing from over 130 nationalities \u00ad and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1690","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/1690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=1690"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/1690\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/1690\/revisions\/1691"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=1690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=1690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=1690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}