{"id":17023,"date":"2019-03-13T09:33:51","date_gmt":"2019-03-13T05:33:51","guid":{"rendered":"http:\/\/blog.dubaicityguide.com\/site\/?p=17023"},"modified":"2019-03-13T09:33:51","modified_gmt":"2019-03-13T05:33:51","slug":"worlds-most-expensive-perfume-shumukh-launched-at-the-dubai-mall-as-an-exquisite-tribute-to-the-spirit-of-dubai-aed-4-752-million","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/worlds-most-expensive-perfume-shumukh-launched-at-the-dubai-mall-as-an-exquisite-tribute-to-the-spirit-of-dubai-aed-4-752-million\/","title":{"rendered":"World’s Most Expensive Perfume ‘SHUMUKH’ Launched At The Dubai Mall As An Exquisite Tribute To The Spirit Of Dubai – AED 4.752 Million"},"content":{"rendered":"

The Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE has unveiled SHUMUKH, the world\u2019s most expensive and luxurious unisex perfume, valued at AED 4.752 million \/US $ 1.295 million. Paying tribute to \u201cThe Spirit of Dubai\u201d, SHUMUKH, which in Arabic translates to \u2018deserving the highest\u2019, unites the art of jewellery and perfumery to create a one-of-a kind masterpiece that tells the tale of the great Emirate through seven core design elements. Set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, SHUMUKH is the epitome of luxury. SHUMUKH can be exclusively seen at The Dubai Mall, Fashion Avenue as part of the mall\u2019s ART+ series.<\/p>\n

The Spirit of Dubai Parfums is inspired by the rich and diverse cultural heritage of Dubai \u2013 an awe inspiring city of vivid scenery and captivating contrasts of ancient tradition and all the luxuries of a thriving, cosmopolitan society. The award-winning brand launched its \u2018First generation\u2019 Luxury collection in 2015 followed by \u2018Second Generation\u2019 Ultra-luxury Collection in 2016. All products are conceptualized from the seven core elements. SHUMUKH \u2013 an unrivalled tribute to Dubai in the world of fragrance, beautifully showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai\u2019s stature as a \u2018city of the future\u2019 (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with the highest quality VVS diamonds and precious stones.<\/p>\n

Standing 1.97 metres tall and taking over three years and 494 perfume trials to formulate, SHUMUKH is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerising with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense.<\/p>\n

SHUMUKH takes its lasting power from the superior quality and rarity of its ingredients, and is estimated to last on the skin for more than 12 hours and up to 30 days on fabric. SHUMUKH’s hand-blown Italian Murano glass bottle has the capacity to hold three litres of perfume that is dispensed via a revolutionary remote-controlled spray mechanism that adjusts to the user’s ideal height.<\/p>\n

SHUMUKH is conceptualised in the UAE by Mr. Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Switzerland, Italy and France – including the recipients of the designation of Meilleurs Ouvriers de France (“Best Craftsman of France”). SHUMUKH is the only perfume to hold two Guinness World Record titles, including \u2018Most diamonds set on a perfume bottle\u2019, and \u2018Tallest remote controlled (RC) fragrance spray product\u2019.\u00a0 It is also customisable and offers the opportunity to have bespoke and personalised modification incorporated. Additionally, all diamonds and precious stones are accompanied by individual certificates of authenticity.<\/p>\n

Mr. Asghar Adam Ali, Founder & Chairman of Nabeel Perfumes Group of Companies, Master Perfumer and Designer of SHUMUKH said, \u2018with a history of passion for perfumery that has spanned 47 years and a keen eye for jewellery design, my dream was to bring to life a \u201chistory in the making\u201d concept with innovation at its core. My vision was not only to capture Dubai\u2019s persona in one monumental piece of art, but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery. Today, I am very proud of SHUMUKH, an evocatively stunning and bespoke creation which combines the disciplines of art, jewellery design and perfumery and, is concurrently also the holder of the highest number of Guinness World Records in the world of perfume industries\u201d.<\/p>\n

Paying tribute to ‘The Spirit of Dubai’, the seven elements SHUMUKH represents are as follows:<\/p>\n

    \n
  1. Durra \u2013 the greatest pearl ever found<\/li>\n
  2. Baz \u2013 the imperial falcon<\/li>\n
  3. Aamal \u2013 the city of Future<\/li>\n
  4. Abjar \u2013 the noble steed<\/li>\n
  5. Narjesi \u2013 the rose in eternal bloom<\/li>\n
  6. Haibah \u2013 the most precious diamond<\/li>\n
  7. Diwan \u2013 the home of heroes<\/li>\n<\/ol>\n

    SHUMUKH will be on public display in The Dubai Mall\u2019s Fashion Avenue from 14th \u2013 30th March 2019. The custom-built, seven window display beautifully showcases each of the seven elements and takes the viewer on a memorable journey of the inspiration behind the brand. Each window showcases the \u2018First Generation\u2019 and \u2018Second Generation\u2019 perfumes that are the foundation of SHUMUKH. Visitors will also have the opportunity to purchase the individual perfumes and avail the complimentary engraving service. For additional information please visit: www.thespiritofdubai.com<\/a> or call 8009988 (toll free).<\/p>\n

    \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE has unveiled SHUMUKH, the world\u2019s most expensive and luxurious unisex perfume, valued at AED 4.752 million \/US $ 1.295 million. Paying tribute to \u201cThe Spirit of Dubai\u201d, SHUMUKH, which in Arabic translates to \u2018deserving the highest\u2019, unites the art of jewellery […]<\/p>\n","protected":false},"author":1,"featured_media":17026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/17023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=17023"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/17023\/revisions"}],"predecessor-version":[{"id":17027,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/17023\/revisions\/17027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/17026"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=17023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=17023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=17023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}