In the recently held Dubai Lynx Awards 2019, IKEA took home four awards for its unique and creative campaign \u201cEnd the everyday drama\u201d where the region\u2019s favorite Swedish home furnishing retailer demonstrated how small, niggling annoyances can upset our daily routine and quickly turn melodramatic.<\/p>\n
The series was applauded at the 2019 Dubai Lynx Awards, one of the most coveted awards in the region for creative excellence. Judged by a jury consisting of the best in the industry, Lynx awards acknowledges and awards agencies for their most unique ideas that span across categories such as Film, Film Craft, Design, Digital, Direct, Public Relations and more.<\/p>\n
The series won two Dubai Lynx Gold Awards for Film and Film Craft. In the Film category the winning episodes were \u201cThat Cheater\u201d, \u201cMama\u2019s Little Boy\u201d, \u201cShower Mishap\u201d and \u201cLeftover Misery\u201d, while the episode \u201cGoodbye Son\u201d took the gold for the Film Craft category. IKEA also won a bronze in the Film Craft category for the \u201cShower Mishap\u201d episode of the same series.<\/p>\n
In the Outdoor Ambient category, IKEA won a silver with its \u201cBully a Plant\u201d campaign, that shared a unique perspective on verbal bullying in schools.<\/p>\n
These awards have set the bar for IKEA\u2019s creative strategy and will push the team to focus on more creative ideas and concepts in the coming future.<\/p>\n