Younata, a 25-year old family investment company based in the UAE, announced today the launch of TasteBuds Group, a dedicated Food & Beverage (F&B) arm of the company.\u00a0 Younata established TasteBuds in anticipation of an agreement to open multiple Freddy\u2019s Frozen Custard & Steakburgers restaurants throughout the Middle East.<\/p>\n
\u201cWe are pleased to announce that TasteBuds will open Freddy\u2019s first international location in mid-July at The Dubai Mall, followed by a second location at the Mall of the Emirates,\u201d said Yousef Khattar, Managing Director of TasteBuds Group, \u201cYounata has established TasteBuds as a separate entity dedicated to the management and operations of experienced F&B brands, such as Freddy\u2019s Frozen Custard & Steakburgers, that will appeal to the region\u2019s discerning consumers. We are also looking forward to driving Freddy\u2019s growth throughout the Middle East in places like the GCC, Lebanon and Jordan.\u201d<\/p>\n
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy\u2019s opened its first location in Wichita, Kansas, offering a unique combination of premium, lean, ground beef steakburgers, shoestring fries and frozen custard that is freshly churned throughout the day.\u00a0 Inspired by America during the 1940\u2019s and 1950\u2019s, an era focused on quality cooked-to-order meals that bring families and loved ones together, today more than 340 Freddy\u2019s restaurants serve 32 states across the United States.<\/p>\n
Freddy\u2019s recently celebrated its second straight year atop the high-investment category of the Forbes<\/em> list of Best Franchises to Buy.\u00a0 The fast-casual restaurant chain has grown 30 percent per year since 2013 and generated 474.7 million in system-wide sales last year.<\/p>\n \u201cFreddy\u2019s Frozen Custard & Steakburgers represents values and principles that are welcomed and appreciated worldwide, namely quality, hospitality and cleanliness.\u00a0 We would like to assure our guests that we are importing premium products from the USA; including USDA Halal beef from Wolverine, rich frozen custard from Meadowvale, and skinny shoestring fries from Simplot,\u201d said Khattar, \u201cWe strive to provide high-quality products at affordable prices, replicating the same premium, cooked-to-order food and friendly service that we fell in love with in Wichita, KS.\u201d<\/p>\n \u201cThe TasteBuds team has shown incredible commitment through their extensive training in Wichita, and we\u2019re thrilled to have the privilege of entering a new and exciting market,\u201d said Randy Simon, Co-founder and CEO of Freddy\u2019s, \u201cWith its reputation as one of the world\u2019s most popular travel destinations, Dubai is the ideal place to begin our international growth. We look forward to delivering the Freddy\u2019s experience throughout the Middle East.\u201d<\/p>\n For more information, visit Freddy\u2019s UAE on Instagram<\/a> and Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Younata, a 25-year old family investment company based in the UAE, announced today the launch of TasteBuds Group, a dedicated Food & Beverage (F&B) arm of the company.\u00a0 Younata established TasteBuds in anticipation of an agreement to open multiple Freddy\u2019s Frozen Custard & Steakburgers restaurants throughout the Middle East. \u201cWe are pleased to announce that […]<\/p>\n","protected":false},"author":1,"featured_media":20740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/20739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=20739"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/20739\/revisions"}],"predecessor-version":[{"id":20741,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/20739\/revisions\/20741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/20740"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=20739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=20739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=20739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}