{"id":22344,"date":"2019-09-09T13:55:57","date_gmt":"2019-09-09T09:55:57","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=22344"},"modified":"2019-09-09T13:55:57","modified_gmt":"2019-09-09T09:55:57","slug":"lego-launches-shebuiltit-social-media-competition-with-a-chance-to-win-a-trip-to-the-lego-house-in-billund-denmark","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/lego-launches-shebuiltit-social-media-competition-with-a-chance-to-win-a-trip-to-the-lego-house-in-billund-denmark\/","title":{"rendered":"LEGO\u00ae Launches #SheBuiltIt Social Media Competition With A Chance To Win A Trip To The LEGO\u00ae House In Billund, Denmark"},"content":{"rendered":"

Summertime is over and it\u2019s time for back to school season, but that doesn\u2019t mean that playtime is over. \u00a0This month, LEGO\u00ae, the household name that has brought the joy of building into the homes of millions of families around the world, is running a social media competition<\/a> with its latest campaign in the Middle East: #SheBuiltIt. \u00a0Born out of LEGO\u00ae\u2019s wider initiative, \u201cImagination Has No Gender,\u201d #SheBuiltIt looks to promote gender equality in play by encouraging children to embrace their individuality and express themselves through original creations.<\/p>\n

The social media competition, which will run on Facebook and Instagram throughout the month of September, was developed to inspire the builders of tomorrow by promoting self-confidence through unrestricted play. \u00a0Open to families across the UAE, the competition invites parents and their daughters to visit LEGO\u00ae Certified Stores where they can create unique builds made entirely of LEGO\u00ae bricks. Each week will feature a different theme, including \u201cYour Future Home;\u201d \u201cYour Future Self;\u201d and \u201cYour Favorite Pet,\u201d encouraging young female builders to explore different facets of their imaginations. Using the hashtags #LEGO; #LEGOMiddleEast; and #SheBuiltIt, parents can then submit a photo of their daughters posing alongside their one-of-a-kind creations and be automatically enrolled in a competition that places them in the running to win a trip to the LEGO\u00ae House in Billund, Denmark.<\/p>\n

On 11 October, in celebration of the \u201cInternational Day of the Girl,\u201d this one-of-a-kind opportunity will become a reality for one lucky winner who will be selected based on the number of likes, shares and comments received on social media. \u00a0The participant whose post generates maximum engagement will win round-trip tickets for a family of 4, including hotel accommodations and a three-day trip to the LEGO\u00ae House \u2013 a 12,000 square meter experience center that houses 25 million LEGO\u00ae bricks. There, one special girl and her family will explore six \u201cExperience Zones\u201d and take part in activities including programming robots in the Robo Lab, producing their very own stop motion video in Story Lab, and building a LEGO\u00ae fish that comes to life in a digital aquarium. In addition to the grand prize, three runner-up winners will also receive an exciting LEGO\u00ae hamper filled with products from some of the brand\u2019s most beloved line of LEGO\u00ae sets.<\/p>\n

\u201cWe\u2019re thrilled to bring this once-in-a-lifetime opportunity to a young girl and her family in the Middle East with the launch of #SheBuiltIt,\u201d said Urszula Bieganska, Head of Marketing, LEGO\u00ae Middle East & Africa. \u201cAt LEGO\u00ae, we believe that every child should be encouraged to explore the world around them through creative play. With #SheBuiltIt, we want to send the message to young girls everywhere that they are equally as capable as boys to bring to life whatever they can imagine \u2013 and have fun doing it too!\u201d<\/p>\n

To kickstart the campaign, LEGO\u00ae hosted an exclusive event on 7 September at the LEGO\u00ae store located at the Mall of Emirates in Dubai, UAE. The event was attended by representatives from the media and social media influencers, all of whom are parents to young girls. In celebration of the achievements of girls everywhere, attendees took part in a fun-filled activity that asked participants to explore their imaginations as they put together unique LEGO\u00ae builds that were then displayed in-store for all future visitors to see.<\/p>\n

\"\" \"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Summertime is over and it\u2019s time for back to school season, but that doesn\u2019t mean that playtime is over. \u00a0This month, LEGO\u00ae, the household name that has brought the joy of building into the homes of millions of families around the world, is running a social media competition with its latest campaign in the Middle […]<\/p>\n","protected":false},"author":1,"featured_media":22348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/22344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=22344"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/22344\/revisions"}],"predecessor-version":[{"id":22349,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/22344\/revisions\/22349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/22348"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=22344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=22344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=22344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}