{"id":23117,"date":"2019-10-02T12:10:38","date_gmt":"2019-10-02T08:10:38","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=23117"},"modified":"2019-10-02T12:10:38","modified_gmt":"2019-10-02T08:10:38","slug":"global-pop-group-now-united-lands-in-the-middle-east-to-launch-pepsi-black-with-live-performance","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/global-pop-group-now-united-lands-in-the-middle-east-to-launch-pepsi-black-with-live-performance\/","title":{"rendered":"Global Pop Group Now United Lands In The Middle East To Launch Pepsi Black\u00ae With Live Performance"},"content":{"rendered":"<p>Pepsi<strong>\u00ae<\/strong> this week joined forces with <strong>global pop group Now United <\/strong>to introduce <strong>Pepsi black<\/strong><strong>\u00ae<\/strong>, a new \u201c<strong><em>Bold Taste, Bold Flavor\u201d cola<\/em><\/strong> to countries in the Middle East and North Africa (MENA).<\/p>\n<p>The popular band, made up of 14 singers and dancers from across the world, <strong>celebrated the debut of Pepsi black with a high-energy performance<\/strong> to an audience including a force of local fans, social influencers and media from across the region.<\/p>\n<p>Available in <strong>three great-tasting flavors: Original Cola, Raspberry and Lime<\/strong>, Pepsi black appears on shelves from October* in new, boldly designed cans. Aimed at the new generation that thrives on new experiences, Pepsi black is for those who savor life to the fullest and are looking for no-sugar offering without compromising on taste.<\/p>\n<p>For decades, Pepsi has harnessed the power of music to connect with generations of fans and elevate rising artists. The collaboration with Now United is the latest incarnation of giving true talent a global platform.<\/p>\n<p>Introduced in 2017 by\u00a0<strong>Simon Fuller,<\/strong> Now United band members hail from 14 different countries across the globe.\u00a0The young star<strong> Shivani<\/strong>, represents India in the group and is already a fan favorite in the Middle East. The group also takes center stage in the international \u201cFor the Love Of It\u201d Pepsi campaign.<\/p>\n<p>Commenting at the launch of Pepsi black,<strong> Shivani from Now United<\/strong>, said, <em>\u201c<\/em><em>It\u2019s incredible to be back in the Middle East\u00a0thanks\u00a0to\u00a0Pepsi. We all come\u00a0from diverse\u00a0backgrounds, but we share\u00a0a\u00a0bold passion for music and dance and are having the time of our lives going around the\u00a0world, meeting fans and making friends.\u00a0Pepsi have an unrivalled history of showing genuine commitment to new music artists\u00a0and our partnership with them\u00a0opens unique new experiences for us wherever we go. Being part of\u00a0the Pepsi black\u00a0launch\u00a0here in the Middle East is a great stage for us to reach out to this\u00a0amazing\u00a0part of the world\u201d.<\/em><\/p>\n<p>Speaking on the introduction of Pepsi black in the region, <strong>Nadim Nakfoor<\/strong>, <strong>MENA Franchise General Manager and Senior Vice President, PepsiCo, <\/strong>said, <em>\u201cJoining forces with Now United has given us the perfect platform to celebrate the debut of Pepsi black; it\u2019s a major moment for PepsiCo in MENA this year. Their unique talent, passion and bold performances embody the Pepsi black attitude of \u2018living life without compromise\u2019. \u00a0We\u2019re eager to continue our longstanding support for music and creative expression and look forward to welcoming the 14 talented members of the band back to the region in the near future.\u201d <\/em><\/p>\n<p>As part of PepsiCo\u2019s \u2018Winning with Purpose\u2019 agenda, PepsiCo is making it easier for consumers to choose lower-calorie options, through diverse solutions including category innovation, smaller portion sizes, and clear calorie labeling at point of sale. With products like Pepsi black, the company continues to enhance options by expanding its portfolio and providing more choice. Additionally, PepsiCo continues to reduce added sugars, sodium and saturated fat across its portfolio.<\/p>\n<p>Pepsi black is available in modern trade, traditional retailers and eateries across KSA, UAE, Kuwait, Oman, Jordan, Bahrain, Libya and Morocco starting from October*. Pepsi black is currently available in more than 80 markets around the world.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23119\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/10\/5A.jpg\" alt=\"\" width=\"240\" height=\"160\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi\u00ae this week joined forces with global pop group Now United to introduce Pepsi black\u00ae, a new \u201cBold Taste, Bold Flavor\u201d cola to countries in the Middle East and North Africa (MENA). The popular band, made up of 14 singers and dancers from across the world, celebrated the debut of Pepsi black with a high-energy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/23117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=23117"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/23117\/revisions"}],"predecessor-version":[{"id":23120,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/23117\/revisions\/23120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/23118"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=23117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=23117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=23117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}