{"id":24343,"date":"2019-11-02T10:37:41","date_gmt":"2019-11-02T06:37:41","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=24343"},"modified":"2019-11-02T10:37:41","modified_gmt":"2019-11-02T06:37:41","slug":"highlights-from-day-4-of-fashion-forward-dubai-october-2019","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/highlights-from-day-4-of-fashion-forward-dubai-october-2019\/","title":{"rendered":"Highlights From Day 4 Of Fashion Forward Dubai October 2019"},"content":{"rendered":"<p>Designer Nadya Dzyak turned a Friday at Dubai Design District in a glamorous affair with her candy-colored and sky-inspired dresses on the Fashion Forward Dubai October 2019 runway\u00a0\u2013 bringing a whimsical feel to the day\u2019s opening show.<\/p>\n<p>Attendees were then treated to\u00a0Atelier Zuhra\u2019s sartorial extravaganza. If Cinderella had to hire a designer to dress her for 2050, she&#8217;d turn to Atelier Zuhra&#8217;s designs. Fairytale met futuristic design as\u00a0the label played\u00a0on our heartstrings\u00a0with\u00a0tulle, feather, crystal-embellished pieces that are ideal for red carpets.<\/p>\n<p>As we enter the final day of Fashion Forward Dubai October 2019 today, here\u2019s what\u2019s in store for the grand finale.<\/p>\n<p>Beginning with one of the favorite ready-to-wear brands in the region, Mrs. Keepa is preparing to bring a fashion spectacle to FFWD this year. The French-Egyptian designer will be followed by Palestinian designer Reema Al Banna with her wake surf, print-based line-up, and a masterclass on how to pitch brands to buyers. The afternoon continues with a partner show by retail conglomerate Splash, followed by Dubai-based brand Lobster Claw, and a d3 fashion talk with A-list celebrities.<\/p>\n<p>Ushering in the evening is Tanya Skaff\u2019s 60\u2019s enthused collection, Italian luxury brand Behnoode, along with the much-awaited discussion on sustainability and its future in the world of fashion. Wrapping up the most stylish event of the year is Beirut-based couture designer Hass Idriss and d3\u2019s very own avant-garde label Amato.<\/p>\n<p>Celebrating the success of Fashion Forward Dubai\u2019s October Edition, guests can dance their way to Experiment by Sky 2.0 to attend the most fabulous closing party of the year.<\/p>\n<p><strong>Below, our primer on the most important news and talking points to anticipate<\/strong><\/p>\n<p><strong>Exaggerated Silhouettes by Mrs.Keepa <\/strong><\/p>\n<p>Originally from Egypt, Mrs.Keepa was founded by Mariam Yeya in 2016. The ready-to-wear brand is primarily known for its glamorous designs, which are adorned continuously by celebrities. For the FFWD October 2019 edition, the edgy brand is bringing together a collection reflecting the Japanese culture and interpreting it into African prints. The \u201cLes Silhouettes\u201d line-up is set to exaggerate shapes with versatile fabric choices, including leather, denim, tweed, cotton, faux fur, linen, and feathers. <a href=\"https:\/\/www.dropbox.com\/sh\/483rhw447l8l241\/AABp2APEoA0y0FLiazkmNUqma?dl=0\" target=\"_blank\" rel=\"noopener\">About Mrs Keepa<\/a><\/p>\n<p><strong>A Wake Surfing Collection by Reemami<\/strong><\/p>\n<p>The Dubai-based label \u201cReemami\u201d made a prominent mark in the city\u2019s fashion landscape when Reema Al Banna established it in 2009. The designer has a knack for creating innovative and powerful silhouettes \u2013 making her brand one of the most reputable labels in the region. Her love for water sports inspires Reemami&#8217;s latest collection. <a href=\"https:\/\/www.dropbox.com\/sh\/rcatc8r4gr9h3jc\/AADbIO6sQIrF-xxKfWAMMsN9a?dl=0\" target=\"_blank\" rel=\"noopener\">About Reemami<\/a><\/p>\n<p><strong>Learn How to Perfectly Pitch your Brand to Buyers <\/strong><\/p>\n<p>Speakers: Maria Mu\u00f1oz, Co-Founder, Maison Pyramide, Julia Macrae, Buyer, Level Shoes, Zeina Ladki, Brand Consultant, Joanna Laura Constantine, Founder And Designer<\/p>\n<p>Moderated by: Rani Ilmi, Frame Publicity Founder<\/p>\n<p>Launching a new brand can be nerve-wracking, but with the right help, anything is possible. With the expertise of three entrepreneurs, guests can witness a discussion panel between Co-Founder of Maison Pyramide Maria Mu\u00f1oz, Buyer at Level Shoes Jula Macrae, Brand Consultant Zeina Ladki, as well as Founder of Joanna Laura Constantine. In a world where social media rules, it\u2019s vital to know how to use it to your advantage. Queue the masterclass; this is the place to be for guests who want to kickstart their business ideas.<\/p>\n<p><strong>Partner Show by Splash<\/strong><\/p>\n<p>Presenting a wide range of clothing, the Middle East\u2019s largest fashion retailer is coming to Fashion Forward Dubai. The exclusive runway show is showcasing stylish looks and a gamut of international brands including Lee Cooper, Bossini, ELLE, as well as Being Human. The retail store is also committed to source at least 50 percent of its total cotton from sustainable practices by 2020, joining other fashion brands as they promote the eco-conscious trend.<\/p>\n<p><strong>Fields of Freedom by Lobster Claw <\/strong><\/p>\n<p>Dubai\u2019s home-grown luxury brand, Lobster Claw, will take center stage at Fashion Forward Dubai with a contemporary collection inspired by cherry blossoms. The glamorous ready-to-wear label designs a wide range of clothing from cocktail and mini dresses to jumpsuits and beachwear. This year, Rodica Miron \u2013 the creative director \u2013 established her brand when she struck by a unique flower called the Lobster Claw in Bali. Since then, her collections have an allusion to flora. Discover the \u201cFields of Freedom\u201d at the October 2019 Edition of FFWD. <a href=\"https:\/\/www.dropbox.com\/sh\/kdkgf88sycrknq0\/AAC-5cEg6gVu2Ry13fAGb8Saa?dl=0\" target=\"_blank\" rel=\"noopener\">About Lobster Claw<\/a><\/p>\n<p><strong>The Power of a Brand and Celebrity Collaboration <\/strong><\/p>\n<p>Speaker: Joelle Maridinian, CEO, Joelle Group and Sharmila Murat, Vice President, Tryano &amp; Saks Fifth Avenue Middle East<\/p>\n<p>Moderated by: Ritu Upadhyay, WWD, Middle East Bureau Chief<\/p>\n<p>In a city where collaborations are everything \u2013 Giambattista Valli and H&amp;M, Huda Kattan, and Tweezerman \u2013 it\u2019s becoming quicker for businesses to participate in brand and celebrity tie-ups. With the help of famous entrepreneur Joelle Maridinian and retail decision-maker Sharmila Murat, visitors can hear the experts provide tips on the power of A-list personalities in the line of business.<\/p>\n<p><strong>Tanya Skaff Takes us Back to the \u201860s<\/strong><\/p>\n<p>Born in Africa, Tanya Skaff is recognized for her particular interest in textiles and tailoring. Walking down Skaff\u2019s runway, guests can expect symmetrical shapes combined with exotic prints that take you back to the \u201960s. The fashion designer uses op art and mechanical engineering \u2013 an odd but unique \u2013 combination for her latest collection. The label\u2019s line-up emphasizes silhouettes, with different fabrication methods and technology integration. Skaff\u2019s collection also promises to be an ode to women\u2019s empowerment. <a href=\"https:\/\/www.dropbox.com\/sh\/fdxc9wvqslj6uol\/AAC2EQv1ytk5142ipquYYV2Ua?dl=0\" target=\"_blank\" rel=\"noopener\">About Tanya Skaff<\/a><\/p>\n<p><strong>Time Zones by Behnoode <\/strong><\/p>\n<p>The Persian fashion designer Behnood Javaherpour makes his return to Dubai\u2019s most stylish event, Fashion Forward Dubai. The renowned label Behnoode was founded in 2005, and since then, it has expanded over the global fashion market. A ready-to-wear brand that designs seamless men\u2019s and women\u2019s garments is showcasing a unique selection at the October 2019 Edition. The designer said his collection was inspired by the phrase: \u201cTake me away to a different place in time.\u201d Every year, Behnood incorporates works of modern and contemporary artists with his fine tailoring, and now, attendees can witness his masterpieces \u2013 first-hand. <a href=\"https:\/\/www.dropbox.com\/sh\/bnunf57orbqp0oa\/AADXjgeh6BGgZnx5j4vgY8aMa?dl=0\" target=\"_blank\" rel=\"noopener\">About Behnoode<\/a><\/p>\n<p><strong>What Sustainability Means in the World of Fashion<\/strong><\/p>\n<p><strong>Speaker: <\/strong>Payal Kshatriya-Cerri, Brand Consultant &#8211; Saray\u016b , Former Wovens\u2019 Director , Chanel, Shahd Alshehail, Social Entrepreneur, Co-Founder, Abadia, Project Just, and Reema Al Banna, Designer, Reemami<\/p>\n<p><strong>Moderated by: <\/strong>Hannah Rasekh, Digital Entrepreneur, Sustainability Consultant, Master\u2019s Student-Fashion Sustainability<\/p>\n<p>Today\u2019s key focus is sustainability. From Dior to Stella McCartney, several high-fashion brands are becoming more eco-conscious. To localize this concept, FFWD is hosting an extensive talk on what future it holds in the fashion landscape. Payal Kshatriya-Cerri, Shahd AlShehail, and Reema Al Banna discuss how brands are adapting accordingly, and why the remaining labels need to join the cause.<\/p>\n<p><strong>Environment-friendly Couture by Hass Idriss<\/strong><\/p>\n<p>Beirut-based designer Hass Idriss expanded over the global landscape of fashion when he hosted his first show at London Fashion Week in 2009. This year, the designer brings his opulent designs from Idriss\u2019s latest collection, \u201cShe Rises at Dusk,\u201d to Fashion Forward Dubai. Working with art technology, the finest quality of material, his client list is a testament to his prodigy. After spending hundreds of hours on developing the perfect collection, Hass Idriss is ready to take the stage with his dashing couture sensibility. <a href=\"https:\/\/www.dropbox.com\/sh\/ledea9a5m1goo27\/AAACiR7Z-YkZNetv2V1hcbaia?dl=0\" target=\"_blank\" rel=\"noopener\">About Hass Idris<\/a><\/p>\n<p><strong>Couture Dreams by Amato <\/strong><\/p>\n<p>The couture brand launched in 2002, and in the matter of a few years, Amato became one of the leading avant-garde labels in the region. The brainchild of creative designer Furne One, who partnered with textile expert Rashid Ali, has luxury at its core. From the very beginning, Amato reached out to the region\u2019s most elite and invited women to a revolutionary style renaissance. The brand has previously dressed Mariah Carey \u2013 who recently wore Amato\u2019s gown during a performance in Dubai \u2013 Ariana Grande, Beyonce, and Britney Spears. This year, Amato will go all-out with its latest collection \u2018Coronation of the Virgin.\u201d The designer said, \u201cMy collection is inspired by the portal of Santa Maria Forisportam wall sculpture in Lucca. Tuscany, Italy.\u201d Say your goodbyes while the couturier sends out dreamy, bigger-than-life gowns that leave you wanting more. <a href=\"https:\/\/www.dropbox.com\/sh\/vddnmm1yz8qdwfn\/AABXvcpu-1YWJZCyflEYWTQAa?dl=0\" target=\"_blank\" rel=\"noopener\">About Amato<\/a><\/p>\n<p><em>Fashion Forward Dubai October 2019 Edition, from October 30 to November 2, Dubai Design District<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-24345\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14A.jpeg\" alt=\"\" width=\"178\" height=\"178\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14A.jpeg 178w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14A-150x150.jpeg 150w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-24346\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14C.jpeg\" alt=\"\" width=\"178\" height=\"178\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14C.jpeg 178w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14C-150x150.jpeg 150w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24347\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14D.jpeg\" alt=\"\" width=\"178\" height=\"178\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14D.jpeg 178w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2019\/11\/14D-150x150.jpeg 150w\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designer Nadya Dzyak turned a Friday at Dubai Design District in a glamorous affair with her candy-colored and sky-inspired dresses on the Fashion Forward Dubai October 2019 runway\u00a0\u2013 bringing a whimsical feel to the day\u2019s opening show. Attendees were then treated to\u00a0Atelier Zuhra\u2019s sartorial extravaganza. If Cinderella had to hire a designer to dress her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/24343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=24343"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/24343\/revisions"}],"predecessor-version":[{"id":24348,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/24343\/revisions\/24348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/24344"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=24343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=24343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=24343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}