Gracing the show\u2019s opening day was Syed Anwar Ahsan, General Manager for Raha Oman<\/strong>, who was also the keynote speaker for Day 1 of the Sleep Expo Conference.\u00a0 Ahsan\u2019s keynote address looked at the growing regional hospitality industry, citing the rising demand from hotels for good quality mattresses and beddings.\u00a0 Ahsan also mentioned the mattress and bedding industries\u2019 contribution to the economy, among them employment generation as well as positively impacting related sectors such as logistics and distribution.<\/p>\n Comprehensive in coverage, the event consists of a three-day exhibition featuring a wide array of products and solutions showcase and live demonstrations, as well as a world-class two-day conference designed to tackle new developments, scientific discussions and best practices in the sleep industry.\u00a0 Sleep Expo has been designed to be a key enabler of growth, helping a variety of business organizations raise their profile, expand connections and promote their products and services.<\/p>\n The trade exhibit boasts two verticals \u2013 Sleep Teach and Sleep Care \u2013 effectively providing the ideal platform for exhibitors including Mattress Manufacturers, Mattress Machinery, Sleep Technology and Accessories, Bed Linen, and Sleeping Aids suppliers and distributors to connect directly with global and regional target customers.\u00a0 It highlights, through vibrant showcase and interactive demonstrations, the current and future innovations businesses can explore as they draw their roadmaps for meeting the evolving demands of consumers.<\/p>\n Commenting on their participation in the event, Mohammad Saleem Ahmed, CEO, SAFETEX Group<\/strong>, said, \u201cBeing a part of Sleep Expo Middle East gives us the opportunity to connect directly with our target customers as we showcase the breadth of our innovative portfolio.\u00a0 We are confident that there are endless opportunities here, at the same time we are optimistic about the road ahead.\u201d\u00a0 SAFETEX Group is one of the largest manufacturers of home linen and textiles in the Middle East.<\/p>\n A valuable complement to the trade exhibit is the Sleep Expo Conference, which features a full line-up of local and international speakers highlighting trends, new strategies and key issues surrounding the business of sleep.\u00a0 Day 1 of the Conference zeroed in on individual talks and group discussions surrounding new technological innovations in machineries and manufacturing equipment, as well as ground-breaking raw materials in the industry.\u00a0 Drawing key interest were talks on Technology in Polyurethane Processing<\/em> and Technical Advances in Fabrics<\/em>.\u00a0 Discussions on Mattress Innovation & Sustainability<\/em> and Technology Driving the Foam Industry<\/em> further engaged the audience.<\/p>\n Set for tomorrow, February 10, is Day 2 Conference, bannered under Sleep Care.\u00a0 Guest speakers will shed light on the current trends, best practices, and challenges faced in the finished goods market of mattresses, pillows, linen.\u00a0 The agenda also aims to present the perspective of the mattress retailers and the hospitality sector.\u00a0 Heading the world-class\u00a0line up\u00a0of\u00a0experts gracing the program is Dr. Louis Adaikalam,\u00a0President, Malaysian Sleep Apnea and\u00a0Founder, Sleep Recovery Tourism, who will talk about \u2018Sleep Recovery Tourism\u2019.\u00a0 Featured in the Panel Discussion on \u2018Direct to Consumer Module: Benefits and Challenges of Being in Control of the Manufacturing Process and Selling to Consumers\u2019 will be Chris Gourdie, Managing Director \u2013 Silent Night, Anwar Barayil, Owner \u2013 BAFTE, and Shahid Ahmed, Brand Manager \u2013 Tempur.\u00a0 The session will be moderated by Jerry Cheshire, Director for Surrey Beds.\u00a0 Something to look forward to are individual presentations from Anwar Barayil of BAFTE and Jullie Mallon, a Certified Sleep Consultant Parental Educator from Nurture to Sleep.\u00a0 Barayil will talk about \u2018Scope of Brick n Mortar Stores in the Region\u2019, while Mallon will deliver a presentation on \u2018For a Healthier Tomorrow\u2019.<\/p>\n Also slated tomorrow is a special side event aimed at engaging retail and manufacturing professionals. Jerry Cheshire, who is also an award-winning entrepreneur and published author, will conduct a workshop titled \u2018Profitable Partnership between Retailers & Mattress Manufacturers\u2019.\u00a0 Cheshire, known as ‘The Beducator’, specializes in transforming\u00a0sleep\u00a0deprived sub-somniacs into blissful sleepers using his ‘Blissful S.L.E.E.P Method’.<\/p>\n Capping the event will be the Sleep Expo Awards on 11th<\/sup> February.\u00a0 As the first-ever accolade program for the difference makers in the sleep business community, the Sleep Expo Awards will honor the best and the brightest mattress manufacturers, bed retailers and hotels in the region.<\/p>\n
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