It was a marathon of a different kind \u2013 young, bright and futuristic minds at Carnegie Mellon University\u00a0worked with intent over a 24-hour period to present 10 extraordinary ideas to Emirates \u2013 the lead sponsor of the varsity hackathon.<\/p>\n
The Emirates Group and Carnegie Mellon University, based\u00a0in the US,\u00a0have a history of partnering around various initiatives, including trialling drones for inventory tracking.<\/p>\n
As part of its internal business innovation initiative, Emirates sponsored two key business challenges to the students at TartanHacks, the university’s biggest hackathon. TartanHacks attracts the best minds, and this year 400 students congregated to take a crack at the challenges.<\/p>\n
The sponsored challenges<\/strong><\/p>\n Enhance the Emirates Skywards member experience<\/strong>\u00a0through more seamless, personal ways at Dubai International airport.\u00a0The winning team presented\u00a0an app that can recognise members, their membership tiers and location in the airport in order to assign them roving service agents. The team won flight\u00a0tickets to Dubai and hotel stays, and an opportunity to present their winning idea to Emirates’ Commercial executives.<\/p>\n Create an immersive experience<\/strong>\u00a0by leveraging technology to engage Emirates’ customers with the airline’s products and solutions.\u00a0The winning team presented\u00a0a 3D mixed reality tour of Emirates’ A380, giving the sales team a product showcase that sits on multiple devices and can be tailored around customer preferences. The team won gift hampers and special A380 model aircraft.<\/p>\n Badr Abbas, Emirates’ Senior Vice President Commercial \u2013 Africa, who opened the hackathon and presented Emirates’ challenges said: “Emirates’ internal initiatives focus on introducing new, impactful solutions and technology to solve business problems \u2013 and who better to partner with than Carnegie Mellon University? TartanHacks is a great platform to crowdsource ideas from the best academic minds. We were also keen to stretch the students’ thinking and their innovative spirit, and ensure they learned more about the airline industry. We will now explore ways to apply these ideas in our everyday business environment to continue to deliver amazing customer experiences every single day.”<\/p>\n Dr Stuart Evans, Distinguished Service Professor and Director Emirates-CMU i-Lab at Carnegie Mellon University said: “Leveraging diversity through cross-pollination is a key success ingredient in driving innovation. TartanHacks brought our undergraduates to focus on a number of key challenges facing Emirates’ Commercial team, and our students leveraged their fresh eyes to come up with a number of creative solutions.”<\/p>\n","protected":false},"excerpt":{"rendered":" It was a marathon of a different kind \u2013 young, bright and futuristic minds at Carnegie Mellon University\u00a0worked with intent over a 24-hour period to present 10 extraordinary ideas to Emirates \u2013 the lead sponsor of the varsity hackathon. The Emirates Group and Carnegie Mellon University, based\u00a0in the US,\u00a0have a history of partnering around various […]<\/p>\n","protected":false},"author":1,"featured_media":27608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/27607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=27607"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/27607\/revisions"}],"predecessor-version":[{"id":27609,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/27607\/revisions\/27609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/27608"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=27607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=27607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=27607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}