{"id":27813,"date":"2020-03-04T12:38:22","date_gmt":"2020-03-04T08:38:22","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=27813"},"modified":"2020-03-04T12:38:22","modified_gmt":"2020-03-04T08:38:22","slug":"emirates-app-hits-20-million-downloads-with-strong-mobile-strategy-and-consumer-uptake","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/emirates-app-hits-20-million-downloads-with-strong-mobile-strategy-and-consumer-uptake\/","title":{"rendered":"Emirates App Hits 20 Million Downloads With Strong Mobile Strategy And Consumer Uptake"},"content":{"rendered":"<p>As the race for \u201cshare of mobile\u201d continues, Emirates marks a major milestone with 20 million downloads of its mobile app on the back of a strong mobile and digital strategy that has led to solid consumer uptake particularly in Africa, GCC and Asia.<\/p>\n<p>Catering to its global customer base, the Emirates app is available in more languages than any other airline app in the world, with full features set in 19 languages including Arabic and Mandarin. Available on Apple Store, Google Play Store and most recently the Huawei AppGallery, it is amongst the highest rated airline apps in the world.<\/p>\n<p>Boutros Boutros, Emirates\u2019 Divisional Senior Vice President, Corporate Communications, Marketing and Brand said: \u201cOur Fly Better brand promise means that Emirates aims to provide the best possible customer experience \u2013 not only onboard and on the ground, but also online, where the vast majority of our customers increasingly want to interact with us at every stage of their journey. We\u2019ve seen a huge uptake of our mobile and online services, particularly in developing markets where consumers have really embraced a mobile-first lifestyle.\u201d<\/p>\n<p>Boutros added: \u201cOver the past 3 years, we\u2019ve made significant investments into Emirates\u2019 mobile and digital channels, leveraging native app and cloud capabilities, global best practices in terms of software engineering, cross-functional ways of working, and leading data and marketing technologies. This is an ongoing investment, and we will continue to improve and add innovative app features and products, to keep apace and ahead of our customers\u2019 expectations.\u201d<\/p>\n<p><strong>Innovative feature and functions launched on the Emirates app<\/strong>\u00a0<strong>in the past 18 months<\/strong><\/p>\n<ul>\n<li>The ability to create a\u00a0<strong>personali<\/strong><strong>z<\/strong><strong>ed\u00a0<em>ice<\/em>\u00a0playlist<\/strong>\u00a0via Emirates app and to synchronize it with the airline\u2019s system on-board<\/li>\n<li>The ability to preview the seat and the overall onboard product before travelling via\u00a0<strong>3D cabin models<\/strong><\/li>\n<li>The ability to\u00a0<strong>bid on tickets<\/strong>\u00a0for highly-sought after sports and cultural events sponsored by Emirates around the world, using Emirates Skywards points<\/li>\n<li>The ability to\u00a0<strong>navigate<\/strong>\u00a0through Emirates\u2019 hub, Dubai International airport, and easily find your way to the gate<\/li>\n<\/ul>\n<p>In addition to features and functions, Emirates has also prioritized the improvement of site speed, as it is a major determinant of customer satisfaction with their online experiences. According to\u00a0<a href=\"https:\/\/www.webpagetest.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webpagetest.org\/<\/a>, Emirates.com is now among the fastest airline websites globally, in particular when accessed via a mobile device on 3G and 4G.<\/p>\n<p><strong>Other fast facts on Emirates\u2019 app:<\/strong><\/p>\n<ul>\n<li>The most popular content on the Emirates app is in-flight dining menu.<\/li>\n<li>The most popular activities on the Emirates app are flight searches followed by checking-ins and accessing mobile boarding passes.<\/li>\n<li>In an average month, more than 1 million check-ins are performed via mobile devices, representing &gt;60% of all online check-ins, which in turn account for 50% of total check-ins<\/li>\n<li>Customers performed more flight searches on Emirates\u2019 direct channels via mobile devices than via desktop or laptop computers.<\/li>\n<li>App push notifications have become the preferred and dominant customer communication channel, compared to sms and email.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As the race for \u201cshare of mobile\u201d continues, Emirates marks a major milestone with 20 million downloads of its mobile app on the back of a strong mobile and digital strategy that has led to solid consumer uptake particularly in Africa, GCC and Asia. Catering to its global customer base, the Emirates app is available [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/27813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=27813"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/27813\/revisions"}],"predecessor-version":[{"id":27815,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/27813\/revisions\/27815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/27814"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=27813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=27813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=27813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}