As part of the campaign\u2019s next phase, Sheraton is unveiling another \u2018Delight my Journey\u2019 activation this month: a\u00a0Sheraton vending machine<\/b>\u00a0that will debut on 6th\u00a0March from which travellers can redeem useful items that help ease their wait for their flights until 29th\u00a0March. By simply scanning their boarding pass, travellers can win great prizes including Apple Watches, GoPro cameras, PlayStation 4 game sets and 150,000 Starwood Preferred Guest\u00ae (SPG\u00ae) points that can be redeemed for a holiday for two at a Starwood hotel anywhere in the world. Each person will receive two of the same item to encourage them to pay it forward with fellow road warriors.<\/p>\n \u201cDubai International Airport is the world\u2019s busiest airport with more than 200,000 passengers passing through it every day. Through this activation, we can connect with and delight travellers outside of our hotels, making travel effortless for them,\u201d said Elena Mendez, Vice President, Sheraton, Westin & Select Service Brands, Starwood Hotels & Resorts \u2013 Europe, Africa and Middle East. \u201cThese kind gestures reflect Sheraton\u2019s new belief in allowing our actions speak louder and giving travellers a genuine taste of what to expect when they stay with us.\u201d<\/p>\n The Dubai International Airport activation follows the Sheraton brand\u2019s \u201cDelight my Delay\u201d campaign at New York\u2019s John F. Kennedy Airport in December 2015, where the brand gave consumers the chance to turn their delays into delights. Through a \u201cDelight my Delay\u201d kiosk, delayed travellers scanned their boarding pass to convert the duration of their wait or delay into the number of opportunities to win a prize.<\/p>\n Turning Heads and Changing Minds<\/i><\/b><\/p>\n Sheraton\u2019s \u201cWhere Actions Speak Louder\u201d advertising campaign, which launched last year and is slated to run through 2017, is designed to boldly communicate ongoing enhancements to the Sheraton guest experience, including new products and partnerships, a renewed focus on service, and an elevated look, feel and design for Starwood\u2019s flagship brand. The campaign is one component of\u00a0Sheraton 2020<\/a>, the brand\u2019s bold 10 point plan to make Sheraton the global hotel brand of choice, everywhere. Through it, Sheraton has introduced a new imaginative lobby menu,\u00a0Paired<\/i>; announced the richest SPG\u00ae promotion in the history of the brand, along with a promotion for travel professionals; launched the brand\u2019s new visual identity and re-designed Sheraton.com web and mobile sites; and introduced Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. \u00a0A nod to the plan\u2019s clear five year vision, Sheraton 2020 also promises continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.<\/p>\n Follow on #DelightMyJourney.<\/p>\n","protected":false},"excerpt":{"rendered":" Keeping true to its mission of providing effortless travel experiences for guests so they can experience more,\u00a0Sheraton Hotels and Resorts, part of Starwood Hotels & Resorts (NYSE: HOT), has launched a campaign \u201cDelight my Journey\u201d aiming to surprise thousands of travellers passing through the world\u2019s busiest airport, Dubai International Airport, with thoughtful gestures and prizes. 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