Burj Khalifa beams bright, securing 1.2 million meals to families and individuals affected by the Covid-19 pandemic one week after the launch of the World\u2019s Tallest Donation Box.<\/p>\n
Donations poured from individuals and companies to provide a meal for every light purchased on Burj Khalifa for as little as Dh10 each.<\/p>\n
Contributions from 110 nationalities illuminated Burj Khalifa\u2019s 1.2 million lights within a week in a message of hope and solidarity to Covid-19-hit communities across the world.<\/p>\n
The humanitarian initiative, launched by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Burj Khalifa, secured 1.2 million meals for the \u201910 million meals\u2019 campaign to provide food support for low-income families and individuals throughout the holy month of Ramadan.<\/p>\n
While the World\u2019s Tallest Donation Box concluded after achieving its target, the \u201910 million meals\u2019 campaign will continue receiving donations and securing meals for Covid-19-hit communities during Ramadan under the supervision of MBRGI and the Social Solidarity Fund against Covid-19.<\/p>\n
Muna Alkindi, CEO of MBRGI, said, “Achieving the target of the World\u2019s Tallest Donation Box in record time reflects the solidarity of the UAE\u2019s society, with all its segments coming together to support those in need. The deeply-rooted values of giving, consolidated in society by our wise leadership, set the UAE as a global role model for humanitarian work and social cohesion.”<\/p>\n
“The UAE once again confirms its global status as a beacon of hope through lighting up the fa\u00e7ade of the world\u2019s tallest building for a good cause.” She added, “Now is the right time to stand together in solidarity and lend a helping hand to those affected by the Covid-19 pandemic.”<\/p>\n
Alkindi\u00a0noted that the World\u2019s Tallest Donation Box complemented efforts of the \u201810million meals\u2019 campaign to provide food support for low-income individuals and families across the UAE, creating a sense of safety and stability at this critical time.<\/p>\n
Khaled Al Shehhi, Campaign Director\u00a0of the World\u2019s Tallest Donation Box initiative, said, “for the first time ever, Burj Khalifa has put up its lights for sale to support a humanitarian cause. The simple and innovative idea behind the World\u2019s Tallest Donation Box allowed anyone from around the world to purchase lights, for as little as Dh10 each, to provide vital food aid to those directly or indirectly affected by the coronavirus outbreak.”<\/p>\n
Al Shehhi stressed that the first-of-its-kind initiative demonstrated how simple acts of giving could bring hope to people\u2019s lives. “The initiative allowed donors to see the direct impact of their contributions through the lights they shine on the world\u2019s tallest building, which symbolizes the rays of hope their acts of giving bring to people\u2019s lives at this critical time.”<\/p>\n
He noted, “We succeeded in showcasing our solidarity with people across the world through uniting all segments of the society to secure 1.2 million meals in just one week.”<\/p>\n
First Day Over the first 24 hours of its launch, the World\u2019s Tallest Donation Box attracted massive contributions, dazzling Burj Khalifa with 180,000 lights to provide an equivalent number of meals on its first day.<\/p>\n
In one week, the initiative drew wide online engagement, with donations pouring into the website alongside messages of hope to the world. Online users praised the role of the innovative campaign in uniting society to bring hope to the vulnerable amid the Covid-19 pandemic.<\/p>\n
Unique contributions Besides the financial donations, the initiative received unique in-kind contributions including fast food vouchers from Burger King, McDonalds and Texas Chicken and a special song titled “Stronger Together” produced by Anghami that inspired listeners to support the humanitarian initiative. Revenues generated from song streams were donated to provide food support for those in need. While Anghami created a 1.2 million tracks playlist and placed a \u2018donate\u2019 button for the initiative on its platform, the tech giant Amazon dedicated special space on its digital platform to direct users to donate directly on the initiative\u2019s website.<\/p>\n
Key donors to the World\u2019s Tallest Donation Box initiative included the Bin Sougat Group, Amazon, Tiger Group, Visa, Masafi, Atlantis Resorts, Tristar Group, Chalhoub Group, West Zone and MAK Holding.<\/p>\n
You can still get involved Individuals and companies across the UAE can still make financial or in-kind donations to provide meals and food parcels to those affected by the Covid-19 pandemic through the \u201910 million meals\u2019 campaign.<\/p>\n
Financial donations are received through the campaign\u2019s website www.10millionmeals.ae, SMS or bank transfer with details listed online. In-kind donations are made through the call center 8004006.<\/p>\n
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced the launch of the \u201910 million meals\u2019 campaign earlier in April to provide food support to families and individuals affected by the Covid-19 pandemic that left many facing unemployment and income reductions. The campaign is led by his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.<\/p>\n","protected":false},"excerpt":{"rendered":"
Burj Khalifa beams bright, securing 1.2 million meals to families and individuals affected by the Covid-19 pandemic one week after the launch of the World\u2019s Tallest Donation Box. Donations poured from individuals and companies to provide a meal for every light purchased on Burj Khalifa for as little as Dh10 each. Contributions from 110 nationalities […]<\/p>\n","protected":false},"author":1,"featured_media":29077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/29076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=29076"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/29076\/revisions"}],"predecessor-version":[{"id":29078,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/29076\/revisions\/29078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/29077"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=29076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=29076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=29076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}