{"id":30459,"date":"2020-08-09T13:04:58","date_gmt":"2020-08-09T09:04:58","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=30459"},"modified":"2020-08-09T13:04:58","modified_gmt":"2020-08-09T09:04:58","slug":"local-success-story-dubai-based-citron-makes-meals-fun-for-kids-and-creates-waves-in-the-retail-market","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/local-success-story-dubai-based-citron-makes-meals-fun-for-kids-and-creates-waves-in-the-retail-market\/","title":{"rendered":"Local Success Story: Dubai Based Citron Makes Meals Fun For Kids And Creates Waves In The Retail Market"},"content":{"rendered":"<p>Citron is a family business based in Dubai that offers an innovative range of products from beautiful printed lunchboxes, food jars, snack boxes, lunch bags, water bottles and food cutters that make mums and kids\u2019 lives easier.\u00a0 Founded by a mother that had a fussy eater, who came up with a product to deal with the situation, since its launch in 2017 with 1 product, Citron has gone on to dominate the lunchbox and back to school market of the GCC, selling over 60,000 products, winning a number of awards and proving quite the force to be reckoned with.<\/p>\n<p>Back to school is a key spending time across the globe, with2019 research by Which School Advisor showing how parents in the UAE spend one billion US dollars (3.67 billion Dirhams) during this period, making it also an extremely expensive and stressful time for parents as they are required to buy uniforms, laptops, bags, stationery and more. \u00a0It\u2019s therefore not surprising that many parents look to take advantage of deals and promotions and that affordability and quality are two of the key criteria in all purchases, as well as the latest trends in the market.<\/p>\n<p>For Citron, safety, customer satisfaction and price are the most important drivers of their business and their mantra is simple as explained by CEO and Co-founder Sara Chemmaa, \u201c<em>As a mother myself, I will <\/em><em>never sell something that I wouldn\u2019t give my own kids and as a family businesswe run multiple focus groups and all products are vetted by many mums across the region before they go on sale, as well as being firmly tested with our own kids at home.I believe these values and our overall business strategy are some of the key drivers of our success and performance to-date as every product thatCitron has launched was born from a real need<\/em>\u201d.<\/p>\n<p>So, as we enter the new back to school period, let\u2019s take a moment to re-cap on the journey and performance of this Dubai based SME and why they look set to make a storm in the UK and US markets where they will launch before the end of the year.<\/p>\n<ul>\n<li>Citron launched in 2017 with 1 product &#8211; a lunchbox. They now have 55 products, including lunchboxes, snackboxes, lunchbags, food jars, water bottles and accessories such as sandwich cutters and food picks and a new teen line is launching in Q3.<\/li>\n<li>Products are available in over 100 stores in the UAE, as well as in Kuwait, Saudi, Bahrain, Qatar. This includes major chains such as Spinneys, Waitrose, Hallmark, Toystore, Borders, Zaks Uniform, HomeSmith, House of Fraser, BumbleBee, Magrudys, WH Smiths andToysRus, as well as online at all major e-commerce sites: Amazon, Noon, Mumzworld, Sprii, BabyStore, Firstcry and 6<sup>th<\/sup><\/li>\n<li>Citron will launch in UK in Q4 2020 and pre-launch in the US by Q4 2020. They are also in final stage conversations with stockists in South East Asia.<\/li>\n<li>Since their launchCitron has sold in excess of 60,000 products.With approx. 1-1.2 million children of school age in the UAE, this currently represents a 5% market penetrationinUAE.<\/li>\n<li>A 6-fold increase in revenue year on year to-date and 40% growth year on year projected for 19-2020.<\/li>\n<li>Recognized and awarded 2 prestigious Awards in the US &#8211; 2020\u201cMom\u2019s Choice Award\u201d after the snack box was reviewed by their panel of mums and the Family Choice Award 2020.<\/li>\n<\/ul>\n<p>Whilst the back to school period may be a little different this year, filled with some uncertainty, value and affordability will without doubt remain a key decision-making factor for all parents.\u00a0 Better still, the Citron range has been recommended by schools for parents during the covid-19 era as the lunchboxes are so easy to open and don\u2019t require adult intervention, making it safer for both kids and teachers.<\/p>\n<p>For more information visit <a href=\"http:\/\/www.citron.life\" target=\"_blank\" rel=\"noopener\">www.citron.life<\/a> or follow them at @CitronDubai.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-30460\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Unicorn-Lunch-Box-858x1024.jpg\" alt=\"\" width=\"750\" height=\"895\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Unicorn-Lunch-Box-858x1024.jpg 858w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Unicorn-Lunch-Box-251x300.jpg 251w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Unicorn-Lunch-Box-768x917.jpg 768w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Unicorn-Lunch-Box-732x874.jpg 732w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Unicorn-Lunch-Box-1140x1361.jpg 1140w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-30462\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-1024x1024.jpg\" alt=\"\" width=\"750\" height=\"750\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-1024x1024.jpg 1024w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-150x150.jpg 150w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-300x300.jpg 300w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-768x768.jpg 768w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-732x732.jpg 732w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes-1140x1140.jpg 1140w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2020\/08\/Citron-Snack-Boxes.jpg 1276w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Citron is a family business based in Dubai that offers an innovative range of products from beautiful printed lunchboxes, food jars, snack boxes, lunch bags, water bottles and food cutters that make mums and kids\u2019 lives easier.\u00a0 Founded by a mother that had a fussy eater, who came up with a product to deal with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/30459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=30459"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/30459\/revisions"}],"predecessor-version":[{"id":30463,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/30459\/revisions\/30463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/30461"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=30459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=30459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=30459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}