{"id":3205,"date":"2016-09-05T09:49:49","date_gmt":"2016-09-05T09:49:49","guid":{"rendered":"http:\/\/blog.dubaicityguide.com\/site\/?p=3205"},"modified":"2016-09-05T09:49:49","modified_gmt":"2016-09-05T09:49:49","slug":"new-logo-visual-identity-and-rider-equipment-for-deliveroo-the-on-demand-food-delivery-service","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/new-logo-visual-identity-and-rider-equipment-for-deliveroo-the-on-demand-food-delivery-service\/","title":{"rendered":"New Logo, Visual Identity And Rider Equipment For Deliveroo, The On-Demand Food Delivery Service"},"content":{"rendered":"<p><a href=\"http:\/\/www.deliveroo.co.uk\/\">Deliveroo<\/a>, the on-demand food delivery service, today unveils its new visual identity, logo and rider equipment.<\/p>\n<p><b>Introducing the brand new Roo and a refreshed commitment to becoming a world-class food delivery service:<\/b><\/p>\n<p>Designed in collaboration with branding agency DesignStudio, and leading road safety organisation, <a href=\"http:\/\/www.brake.org.uk\/\">Brake<\/a>, Deliveroo\u2019s new look stands out as well as enhances its riders\u2019 safety and comfort through specially designed new equipment. The new kit has undergone extensive testing and rider feedback, features hyper-reflective \u2018flash\u2019 material on the rider\u2019s wrists, waist and shoulders to give the rider\u2019s form maximum visibility at night for increased safety.<\/p>\n<p>The vibrant new photographic and visual style sets the stage for Deliveroo\u2019s next phase of growth. This week the food delivery service opens in its 100th city in Perth, Australia. In the UAE, Deliveroo will continue its expansion to cover zones towards the Creek and only then turn its attention to Abu Dhabi and Al Ain.<\/p>\n<p><b>George Pallis, Director of Marketing, Deliveroo<\/b><\/p>\n<p>\u201cWhen Deliveroo launched in 2013, our design style was quite simple. Three years on, we\u2019ve hit our hundredth city delivering to customers across 12 countries. We\u2019re working with over 16,000 restaurant partners and have more than 20,000 riders on the road globally.<\/p>\n<p>We remain committed to delivering great food. To reflect this we\u2019re excited to adopt a wider colour palette and bolder photography style. And most importantly, we\u2019re introducing an incredibly effective new rider kit designed for greater visibility in consultation with the road safety experts at Brake.\u201d<\/p>\n<p><b>James Hurst, Executive Creative Director, DesignStudio:<\/b><\/p>\n<p>\u201cWe worked with people all over the world to ensure the new logo and visual identity is as relevant in Hong Kong as Hackney \u2013 a visual shortcut that works across languages and cultures and always points back to Deliveroo\u2019s passion for good food. As the business grows, this updated look will accelerate, amplify and deepen Deliveroo\u2019s relationships with restaurants, riders and customers.&#8221;<\/p>\n<p><a href=\"http:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2016\/09\/deliveroo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3206\" alt=\"deliveroo\" src=\"http:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2016\/09\/deliveroo.jpg\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2016\/09\/deliveroo.jpg 1024w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2016\/09\/deliveroo-300x200.jpg 300w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2016\/09\/deliveroo-624x416.jpg 624w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deliveroo, the on-demand food delivery service, today unveils its new visual identity, logo and rider equipment. Introducing the brand new Roo and a refreshed commitment to becoming a world-class food delivery service: Designed in collaboration with branding agency DesignStudio, and leading road safety organisation, Brake, Deliveroo\u2019s new look stands out as well as enhances its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3205","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/3205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=3205"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/3205\/revisions"}],"predecessor-version":[{"id":3207,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/3205\/revisions\/3207"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=3205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=3205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=3205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}