{"id":33435,"date":"2020-12-06T11:51:57","date_gmt":"2020-12-06T07:51:57","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=33435"},"modified":"2020-12-06T11:51:57","modified_gmt":"2020-12-06T07:51:57","slug":"landmark-group-flags-off-virtual-edition-of-2020-beat-diabetes-initiative","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/landmark-group-flags-off-virtual-edition-of-2020-beat-diabetes-initiative\/","title":{"rendered":"Landmark Group Flags Off Virtual Edition Of 2020 ‘Beat Diabetes’ Initiative"},"content":{"rendered":"

Landmark Group, the region\u2019s leading retail and hospitality conglomerate,\u00a0<\/span>today announced that\u00a0<\/span>it\u00a0<\/span>has<\/span>\u00a0<\/span>flag<\/span>ged<\/span>\u00a0off<\/span>\u00a0<\/span>the annual\u00a0<\/span>Beat Diabetes\u00a0<\/span>initiative\u00a0<\/span>virtually<\/span>.<\/span>\u00a0<\/span><\/p>\n

In the absence of the physical Beat Diabetes Walk that takes place every year, Landmark Group\u2019s Beat Diabetes initiative in 2020\u00a0<\/span>runs<\/span>\u00a0online via the<\/span>\u00a0<\/span>\u2018Take the Pledge\u2019<\/span><\/b>\u00a0campaign that aims to continue raising awareness about the condition and inspiring\u00a0<\/span>the\u00a0<\/span>public<\/span>\u00a0to lead a healthier lifestyle.\u00a0<\/span>\u00a0<\/span><\/p>\n

As part of\u00a0<\/span>the\u00a0<\/span>\u2018Take the Pledge\u2019 initiative, the Group is calling\u00a0<\/span>on<\/span>\u00a0communities across the region to make a commitment towards\u00a0<\/span>the three pillars of diabetes management\u00a0<\/span>\u2013\u00a0<\/span>Get Active<\/span><\/b>\u00a0by\u00a0<\/span>clocking 10,000 steps a day,\u00a0<\/span>Eat Healthy<\/span><\/b>\u00a0by reducing sugars and processed foods,<\/span>\u00a0a<\/span>nd<\/span>\u00a0monitor blood sugar and pressure level<\/span>s\u00a0<\/span>by\u00a0<\/span>Taking the\u00a0<\/span><\/b>T<\/span><\/b>est<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Speaking on the significance of the initiative<\/span>\u00a0this year<\/span>, Renuka\u00a0<\/span>Jagtiani<\/span>, Chairwoman and CEO of Landmark Group, said: \u201cEach year, we have seen thousands of participants coming together to raise awareness about the condition<\/span>\u00a0through our Beat Diabetes initiative<\/span>. This year too, we are pleased to continue the initiative<\/span>\u00a0<\/span>in\u00a0<\/span>a<\/span>\u00a0<\/span>virtual format to give our communities the opportunity to take the pledge for good health no matter where they are<\/span>,<\/span>\u00a0<\/span>and collectively raise\u00a0<\/span>d<\/span>iabetes awareness<\/span>. We encourage people across the\u00a0<\/span>region<\/span>\u00a0to join us in\u00a0<\/span>the<\/span>\u00a0commitment towards a healthy lifestyle by taking on the pledge to clock 10,000<\/span>\u00a0steps a day, reduce the consumption of sugars and processed food, and monitor blood sugar levels regularly<\/span>\u00a0\u2013 three simple steps that go a long way in controlling diabete<\/span>s<\/span>.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>The Beat Diabetes initiative will also continue to work with\u00a0<\/span>its<\/span>\u00a0<\/span>longstanding partner Dubai Sports Council to advance the fitness and health focus of the region.<\/span>\u201d<\/span>\u00a0<\/span><\/p>\n

According to statistics from the International Diabetes Federation<\/span>\u00a0(IDF)<\/span>, 55 million adults suffer from the condition across the MENA region. This figure is estimated to\u00a0<\/span>double<\/span>\u202fby 2045.\u00a0<\/span>Given the rising prevalence of diabetes in<\/span>\u00a0the region\u00a0<\/span>owing to<\/span>\u00a0<\/span>poor lifestyle<\/span>\u00a0habits<\/span>\u00a0of a large segment of the population<\/span>, there is an urgent need to encourage healthy living. Furthermore, in the context of the<\/span>\u00a0complications\u00a0<\/span>that diabetic<\/span>\u00a0patients face from\u00a0<\/span>the coronavirus<\/span>,\u00a0<\/span>it is\u00a0<\/span>vital<\/span>\u00a0for them to follow a healthy diet and exercise regime<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

The Group\u00a0<\/span>is also<\/span>\u00a0<\/span>collaborating with<\/span>\u00a0Emirates Diabetes Society to offer expert tips on managing diabetes effectively.<\/span>\u00a0<\/span><\/p>\n

In a bid to combat the increasing incidence of diabetes in the region,\u00a0<\/span>Landmark\u00a0<\/span>Group\u00a0<\/span>has rolled<\/span>\u00a0<\/span>out\u00a0<\/span>various\u00a0<\/span>activations to<\/span>\u00a0help\u00a0<\/span>residents<\/span>\u00a0get started\u00a0<\/span>on\u00a0<\/span>their\u00a0<\/span>journey to better health<\/span>.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Take the\u00a0<\/span><\/b>Pledge<\/span><\/b>:\u00a0<\/span><\/b>Communities across the region can visit<\/span>\u00a0<\/span><\/b>www.beatdiabetes.me<\/span><\/a>\u00a0or Landmark Group\u2019s social media platforms to<\/span>\u00a0<\/span><\/b>\u2018Take the Pledge\u2019\u00a0<\/span>to make<\/span>\u00a0a conscious effort and commitment to better health<\/span>.<\/span>\u00a0<\/span>All registered participants will enter a draw for a chance to win prizes at the end of the campaign.<\/span>\u00a0<\/span><\/p>\n

Get Tested:<\/span><\/b>\u00a0<\/span><\/b>One of the key objectives of the Beat Diabetes initiative is to enhance awareness and encourage the community to routinely get tested for blood sugar and learn about the associated risks of the condition.\u00a0<\/span>\u00a0<\/span><\/p>\n

To<\/span>\u00a0achieve<\/span>\u00a0this<\/span>\u00a0priority<\/span>, Landmark Group is working with<\/span>\u00a0<\/span>l<\/span>eading healthcare partner<\/span>\u00a0Aster Clinics<\/span>\u00a0to\u00a0<\/span>conduct<\/span>\u00a0free blood\u00a0<\/span>glucose<\/span>\u00a0tests\u00a0<\/span>from\u00a0<\/span>26\u00a0<\/span>to 28\u00a0<\/span>November at Oasis Mall<\/span>\u00a0in<\/span>\u00a0Dubai.<\/span>\u00a0<\/span><\/p>\n

According to IDF, of the 34 million people affected by diabetes in the MENA region, nearly 50<\/span>\u00a0per cent\u00a0<\/span>were undiagnosed<\/span>,<\/span>\u00a0and therefore at considerable risk of diabetes complications and poor health outcomes.\u00a0<\/span>\u00a0<\/span><\/p>\n

Support the\u00a0<\/span><\/b>Cause<\/span><\/b>:<\/span><\/b>\u00a0Landmark Group will also be raising funds across\u00a0<\/span>its\u00a0<\/span>extensive network of brand outlets\u00a0<\/span>in the\u00a0<\/span>GCC<\/span>\u00a0region in\u00a0<\/span>support\u00a0<\/span>of\u00a0<\/span>Al\u00a0<\/span>Jalila<\/span>\u00a0Foundation, a global not-for<\/span>–<\/span>profit organisation established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.<\/span>\u00a0All proceeds from the fund-raising initiative will contribute towards diabetes research, awareness and care. Since 2014, the Group has raised over AED3 million<\/span>\u00a0that has\u00a0<\/span>helped<\/span>\u00a0fund<\/span>\u00a0<\/span>15 research studies.\u00a0<\/span>\u00a0<\/span><\/p>\n

To stay updated on the Beat Diabetes\u00a0<\/span>initiative\u00a0<\/span>and related activities, please follow the Beat Diabetes\u00a0<\/span>social media\u00a0<\/span>handles:<\/span>\u00a0<\/span><\/p>\n