The National Central Cooling Company PJSC (DFM: Tabreed), headquartered in the UAE, yesterday unveiled its all-new branding and corporate identity, ushering in an exciting new chapter in the story of one of the country\u2019s most promising companies.<\/p>\n
This historic development followed Tabreed\u2019s Annual General Assembly (AGA), which was held virtually on 21 March, confirming Tabreed\u2019s stellar performance throughout 2020. The company exceeded all expectations by reporting a 16.5% increase in net income to a record AED 550 million and the addition of 221,100 Refrigeration Tons (RT) of capacity growth, resulting in the delivery of more than1.4 million RT of cooling capacity. One of Tabreed\u2019s major success stories during 2020 was the acquisition of the world\u2019s largest district cooling scheme in Downtown Dubai<\/p>\n
The assembly also saw the company\u2019s shareholders approve a cash dividend of 5.75 fils per share and bonus shares of one share for every existing 45 shares for the financial year ending 31 December 2020. This equates to approximately 11.5 fils for each share at the current share price, representing a 10% increase on 2019\u2019s dividend. Despite its many challenges, 2020 had been a remarkable year for Tabreed and it remains well positioned to make significant progress in the near future.<\/p>\n
On Sunday 11 April, the new company brand identity lit up the night sky in Downtown Dubai, during a spectacular lights and graphics show projected against the iconic Burj Khalifa. As the show drew to a conclusion, Tabreed\u2019s previous branding dramatically morphed into the all-new identity.<\/p>\n
Honed and refined over many months by leading industry professionals, Tabreed\u2019s new corporate identity, built around \u201cessential for progress\u201d as a core brand positioning, is more closely aligned with the company\u2019s current strategy where business transformation and growth are to the fore. Reflecting Tabreed\u2019s core values, the branding is more modern and dynamic, bolder in look and feel, and able to accurately articulate the company\u2019s role in society: that of a catalyst for change with progress as its central tenet.<\/p>\n
Following the unveiling, Khaled Abdulla Al Qubaisi, Tabreed\u2019s Chairman, said: \u201cTabreed is a company founded on the unending pursuit of progress and this is abundantly clear with our new corporate identity. It accurately portrays us as dynamic, modern and forward-thinking. \u2018Essential for Progress\u2019 represents what Tabreed is all about as we work together with our stakeholders, collaborators and customers, helping to shape a more sustainable future for communities all around the world.\u201d<\/p>\n
Tabreed provides essential district cooling services to the most prestigious landmarks in the UAE and the wider GCC and, for the past 12 months, has worked alongside Emaar to meet the requirements of Downtown Dubai, including Dubai Opera, Dubai Mall and the Burj Khalifa itself.<\/p>\n
Commenting on the event, Tabreed\u2019s Chief Executive Officer, Bader Al Lamki, said:\u201cEssential for Progress\u2019 is at the core of what Tabreed is. A company providing a vital service, allowing people and communities to flourish, through the deployment of critical infrastructure, at the heart of the region\u2019s economic development. A company that drives progress, by fostering a progressive, diverse, inclusive, people-centred HR culture. A company that drive progress by executing on its ambitious expansion strategy to advance sustainable cooling globally and be an important contributor to the transition towards a greener, more sustainable economy.<\/p>\n
\u201cUnveiling our new brand identity on the Burj Khalifa was a fitting and appropriate springboard and, over the coming months and years, we will be telling our inspirational story to the world. Tabreed is a force for good in communities all around the globe and we look to the future with eager anticipation. We are catalysts for change and champions of sustainable progress, and I am certain our new look will resonate with anyone who sees it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The National Central Cooling Company PJSC (DFM: Tabreed), headquartered in the UAE, yesterday unveiled its all-new branding and corporate identity, ushering in an exciting new chapter in the story of one of the country\u2019s most promising companies. This historic development followed Tabreed\u2019s Annual General Assembly (AGA), which was held virtually on 21 March, confirming Tabreed\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":37513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/37512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=37512"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/37512\/revisions"}],"predecessor-version":[{"id":37514,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/37512\/revisions\/37514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/37513"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=37512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=37512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=37512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}