![\"\"](\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2021\/05\/vcsPRAsset_3613582_255757_a83995f7-cced-4214-9560-5834b2675bad_0.png\")
<\/p>\nThe first sustainable athleisure brand manufactured in the UAE, The Giving Movement, is getting its customers ready for Summer with a fresh new drop this May.The brand\u2019s all-time favorites and best-sellers will now be joined by 85 new styles across Unisex, Women\u2019s, Men\u2019s, Modest and Kids\u2019 ranges.<\/p>\n
The Giving Movement\u2019s supersoft Bamboo Fleece, used for loungewear,has now been upgraded to give a more premium and more full hand feel with a 27% addition of Cotton into the blend, giving more structure to the silhouette while maintaining its luxe feel. The Recycled Polyester fabric used for activewear has also been upgraded with a brushed technique, giving it extra softness and making it even more comfortable to wear. The Giving Movement also introduces their new100% Recycled Crinkle Nylon fabric. This lightweight woven and super street fabric that will be featured in styles across Tops, Bottoms and the new range of Outerwear across Women\u2019s, Men\u2019s and Modest.<\/p>\n
<\/p>\n
The brand which is also dedicated to redefining modest fashion, will be introducting 5 new styles in the modest collection including an Abaya, longer line tops and Crinkle Nylon Outerwear. As for those who are a little bit nostalgic about the 80\u2019s, The Giving Movement introduces its newest Shell Collection <\/em>\u2013 styles of Shacket, Pocket Windbreakers, Wideleg bottoms and Long line Zip Jackets.<\/p>\n The Giving Movement will be welcoming the addition of the Kids\u2019 collection to their brand for the very first time this month. The newest collection will cater to ages 2 until 12 and will mark the addition of the latest category to The Giving Movement.<\/p>\n \u201cAs the first sustainable athleisure brand in the UAE, it\u2019s important for The Giving Movement to continue pushing boundaries, not just in the community, but internally too. The upgrades to the fabrics add a more premium and luxe, soft feel to the new styles in the collection. We\u2019re also excited to introduce the kids\u2019 line, our lastest category addition to the brand.\u201d says Dominic Nowell-Barnes, Founder of The Giving Movement. \u201cAs always, with every single item purchased, $4 will be donated to The Giving Movement\u2019s partner charities, Dubai Cares and Harmony House,\u201d he adds.<\/p>\n As for the pop of colors this drop will add to wardrobes this Spring, the collection features New SpringPastel<\/em> tones of Lilac, Blush Pink, Soft Blue and Lemon Yellow that will bring freshness and seasonality to the range. The collection will also introduce Buttercream and Navy<\/em> colors to the core palette of Blacks, Greys, Khakis and Neutrals.<\/p>\n