{"id":44922,"date":"2021-11-28T09:43:05","date_gmt":"2021-11-28T05:43:05","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=44922"},"modified":"2021-11-28T09:43:05","modified_gmt":"2021-11-28T05:43:05","slug":"floward-sets-two-guinness-world-records-titles-as-it-commemorates-the-uaes-50th-national-day","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/floward-sets-two-guinness-world-records-titles-as-it-commemorates-the-uaes-50th-national-day\/","title":{"rendered":"Floward Sets Two Guinness World Records\u2122 Titles As It Commemorates The UAE’s 50th National Day"},"content":{"rendered":"

Floward, the go-to online flowers and gifts destination in MENA and the UK, has marked the historic occasion of the United Arab Emirates\u2019 50th<\/sup> National Day with a historic achievement of its own. The brand broke two Guinness World Records\u2122 titles for the Largest Flower Number and Largest Flower Word, when they spelled out \u2018UAE 50\u2019 at Address Montgomerie hotel on Wednesday, 25th<\/sup> November.<\/strong><\/p>\n

A team of 25 Floward designers took over 6 hours to complete the monumental task of assembling the world\u2019s Largest Flower Number and Largest Flower Word, using a total of 16,491 roses across both attempts. The entire process was carried out under the watchful eyes of Guinness World Records\u2122team of Official Adjudicators, who scrutinised every aspect of the record attempt from start to finish. The finished record-breaking piece, standing 3.6 metres high, was a true work of art and a fitting tribute to UAE\u2019s Year of the Fiftieth.<\/p>\n

Floward CEO, Mr. Abdulaziz B. Al Loughani said: \u201cTo break not one, but two Guinness World Records\u2122 titles in one day is a true testament to the hard work, dedication and collective creativity of each and every member of the Floward team. As the UAE celebrates its fiftieth year, we are delighted to pay homage in such a unique and memorable way. Our record-breaking end to 2021 here in Dubai is the perfect way to begin anew chapter of exponential growth across the MENA region, as we set our sights on even bigger things in 2022.<\/em>\u201d<\/p>\n

\u201cIt was an absolute pleasure to witness the Floward team\u2019s passion and creativity that went into achieving these records. We are delighted to see their efforts to avoid flower waste by upcycling the roses used to make the \u2018UAE 50\u2019 letters and numbers. We are pleased to declare them Officially Amazing\u2122,\u201d commented\u00a0Shaddy Gaad, Senior Marketing Manager \u2013 Guinness World Records\u2122.<\/p>\n

In line with Floward\u2019s sustainability strategy and its commitment to cutting down on flower waste, it partnered with a Tadweer Waste Treatment to repurpose the more than 16,000 red roses used to create the record-breaking floral numbers and words. The roses will be 100% composted in their facilities and converted into fertilizers as part of the Floward’s green initiative.<\/p>\n

Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region\u2019s most exciting designers bundled with its flower arrangements and manages the last-mile same-day delivery to ensure the best customer experience.<\/p>\n

Get social with Floward on <\/em>Instagram<\/em><\/a>, <\/em>Facebook<\/em><\/a>&<\/em>Twitter<\/em><\/a><\/p>\n

\"\" \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Floward, the go-to online flowers and gifts destination in MENA and the UK, has marked the historic occasion of the United Arab Emirates\u2019 50th National Day with a historic achievement of its own. The brand broke two Guinness World Records\u2122 titles for the Largest Flower Number and Largest Flower Word, when they spelled out \u2018UAE […]<\/p>\n","protected":false},"author":1,"featured_media":44924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/44922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=44922"}],"version-history":[{"count":2,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/44922\/revisions"}],"predecessor-version":[{"id":44927,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/44922\/revisions\/44927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/44924"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=44922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=44922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=44922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}