{"id":45993,"date":"2021-12-23T09:11:26","date_gmt":"2021-12-23T05:11:26","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=45993"},"modified":"2021-12-23T09:11:26","modified_gmt":"2021-12-23T05:11:26","slug":"adidas-frames-the-future-for-the-next-generation-through-powerful-film-shot-at-dubais-iconic-landmark-dubai-frame","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/adidas-frames-the-future-for-the-next-generation-through-powerful-film-shot-at-dubais-iconic-landmark-dubai-frame\/","title":{"rendered":"Adidas &#8216;Frames&#8217; The Future For The Next Generation Through Powerful Film Shot At Dubai&#8217;s Iconic Landmark &#8216;Dubai Frame&#8217;"},"content":{"rendered":"<p>adidas is no stranger to backing rising talent and supporting them on their journey to greatness and the brand\u2019s latest film proves just that. Shot at the emirate\u2019s cultural landmark, Dubai Frame, the new film features football icon Zinedine Zidane and rising Emirati football player Nouf Al Anzi. The 45-second clip shows Zidane and Nouf, at either side of the landmark, as they showcase their skills while passing a football into the iconic Dubai Frame.<\/p>\n<p>Dubai Frame is an architectural structure that is built to resemble a huge frame, capturing stunning views of Old Dubai and the emirate\u2019s rich past on one side,and New Dubai with its modern and futuristic landmarks on the other.It is that idea that serves as the narrative of this film, where the frame represents a \u201csymbolical bridge\u201d connecting one of the greatest players in football history, Zidane, with the next generation of athletes, Nouf as the two come together through the beautiful game.<\/p>\n<p>Through this iconic film, adidas aims to inspire the next generation of athletes and catapult them to embark on their journey to greatness, highlighting the possibilities that come with sport and what it can enable us to do on and off the pitch. Known not only as one of the greatest players in the history of the sport, but also establishing himself as a top coach, Zidane became the legend he is today through years of hard work and dedication \u2013 creating a blueprint to excellence for future generations. Nouf through her dedication and passion has managed to reach new highs and excel in sport \u2013 inspiring others to do the same.<\/p>\n<p>A single drone was used to\u00a0capture the footage, as it pans out to give us a panoramic view of the stunning city of Dubai.<\/p>\n<p>To view adidas\u2019 most recent film, visit @adidasDXB on Instagram or click <a href=\"https:\/\/www.instagram.com\/tv\/CXyVHOsDYMf\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>@adidasDXB<\/p>\n<p>#adidasDXB<\/p>\n","protected":false},"excerpt":{"rendered":"<p>adidas is no stranger to backing rising talent and supporting them on their journey to greatness and the brand\u2019s latest film proves just that. Shot at the emirate\u2019s cultural landmark, Dubai Frame, the new film features football icon Zinedine Zidane and rising Emirati football player Nouf Al Anzi. The 45-second clip shows Zidane and Nouf, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/45993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=45993"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/45993\/revisions"}],"predecessor-version":[{"id":45995,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/45993\/revisions\/45995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/45994"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=45993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=45993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=45993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}