{"id":470,"date":"2009-04-14T11:11:54","date_gmt":"2009-04-14T07:11:54","guid":{"rendered":"http:\/\/www.dxb.com\/?p=470"},"modified":"2009-04-14T11:11:54","modified_gmt":"2009-04-14T07:11:54","slug":"seo-for-ceo","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/seo-for-ceo\/","title":{"rendered":"SEO for CEO"},"content":{"rendered":"<div align=\"justify\"> Every CEO needs to understand SEO unless he\/she is living in the stone age!<\/p>\n<p>  Search Engine Optimization (SEO) is the process of improving the quality of traffic to a web site from search engines via organic or algorithmic search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for.<\/p>\n<p>  Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.<\/p>\n<p>  A professional organisation would typically deploy the following tools for implementing SEO:<\/p>\n<ul>\n<li>\n<p><strong>Rank Check Tool<\/strong>: Checks the ranking of your website\/webpage across popular search engines<\/p>\n<\/li>\n<li>\n<p><strong>Web CEO<\/strong>:  Gets the list of key words and key phrases that will bring most targeted visitors to your site and measures the effectiveness of the website<\/p>\n<\/li>\n<li>\n<p><strong>Google Webmaster<\/strong>:  The tool answers all crawling and indexing questions that enhance and increase traffic to the site, and connect you with your visitors<\/p>\n<\/li>\n<li>\n<p><strong>Google Analytics<\/strong>: Helps to gain rich insights into website traffic with Advanced Segmentation, Custom Reporting, Motion Charts, and more<\/p>\n<\/li>\n<li>\n<p><strong>Link Popularity<\/strong>:  Checks the link popularity status of the web site on search engines and compares it to other web sites on the Internet<\/p>\n<\/li>\n<li>\n<p><strong>Text Analyzer<\/strong>:  Provides information on the readability and complexity of a text, as well as statistics on word frequency and character count<\/p>\n<\/li>\n<li>\n<p><strong>W3C HTML Validation<\/strong>: This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc<\/p>\n<\/li>\n<li>\n<p><strong>W3C CSS Validation<\/strong>:  Helps Web designers and Web developers check Cascading Style Sheets (CSS)<\/p>\n<\/li>\n<li>\n<p><strong>W3C RSS Validation<\/strong>:  Checks syntax of Atom or RSS feeds<\/p>\n<\/li>\n<li>\n<p><strong>Website Grader<\/strong>:  A tool that measures the marketing effectiveness of the website<\/p>\n<\/li>\n<li>\n<p><strong>XML Sitemap Generator<\/strong>: Creates an XML sitemap that can be submitted to Google, Yahoo and other search engines to help them crawl your website better<\/p>\n<\/li>\n<li>\n<p><strong>Xenu&rsquo;s Link Sleuth<\/strong>: Checks Web sites for broken links. Link verification is done on &#8220;normal&#8221; links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets<\/p>\n<\/li>\n<\/ul>\n<p>  If all of above sound like French to you, ask for professional help. Contact <a href=\"mailto:sharad@cyber-gear.com\">sharad@cyber-gear.com<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Every CEO needs to understand SEO unless he\/she is living in the stone age! Search Engine Optimization (SEO) is the process of improving the quality of traffic to a web site from search engines via organic or algorithmic search results. As an Internet marketing strategy, SEO considers how search engines work and what people search [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-470","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=470"}],"version-history":[{"count":0,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/470\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}