{"id":49486,"date":"2022-05-12T16:17:39","date_gmt":"2022-05-12T12:17:39","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=49486"},"modified":"2022-05-12T16:17:39","modified_gmt":"2022-05-12T12:17:39","slug":"emirates-concludes-a-busy-atm-with-premium-economy-focus-and-partnerships-to-drive-travel-recovery","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/emirates-concludes-a-busy-atm-with-premium-economy-focus-and-partnerships-to-drive-travel-recovery\/","title":{"rendered":"Emirates Concludes A Busy ATM With Premium Economy Focus, And Partnerships To Drive Travel Recovery"},"content":{"rendered":"<p>Emirates has successfully concluded the 2022 edition of the Arabian Travel Market (ATM), welcoming more than 15,000 visitors to its stand to experience the airline\u2019s products and services. With an air of optimism, the airline also wrapped up a packed schedule of nearly 200 meetings with industry and trade partners, networking, press briefings, as well as numerous new tie-ups with airlines, tourism boards, free zones and technology partners.<\/p>\n<p>The centrepiece of this year\u2019s product showcase was the full Emirates Premium Economy Class experience, which it will begin selling from 1 June 2022 for travel from 1 August to popular A380 routes London, Paris, Sydney and Christchurch from December. Visitors were able to relax, recline and simply experience Emirates\u2019 Premium Economy, and caught a glimpse of what to expect when travelling in this highly sought-after cabin class.<\/p>\n<p>In addition, the Emirates stand showcased its Boeing 777-300ER game-changer First Class fully enclosed private suite exhibit, Boeing 777 Business Class seat, the newest generation A380 OnBoard lounge, along with other iconic products such the First Class Shower Spa and the latest version of the game-changer Economy Class seats.<\/p>\n<p>As part of the airline\u2019s efforts to deliver an enhanced customer experience, Emirates announced the launch of one its biggest service and hospitality initiatives for its frontline teams both onboard and on the ground. Created in partnership with the Ecole h\u00f4teli\u00e8re de Lausanne (EHL), the programme aims to drive consistency across all touchpoints and provide a framework for teams to deliver memorable experiences for Emirates\u2019 customers.<\/p>\n<p>With a strong focus on helping the industry recover through close collaboration and meaningful partnerships, the airline also\u00a0inked agreements with tourism boards and other partners:<\/p>\n<ul>\n<li><strong>Emirates and Royal Air Maroc<\/strong>\u00a0launched their codeshare partnership at ATM, set to provide more travel options and value for customers of both airlines across 209 combined destinations.<\/li>\n<li>Recognising the potential of growing inbound tourism and supporting the recovery of key destinations across its network, Emirates inked<strong>\u00a0tourism memorandums with the Malaysian, South African, Mauritius Tourism Promotion Authority as well as the Department of Culture and Tourism \u2013 Abu Dhabi<\/strong>. The airline will be capitalising on opportunities and collaborating on joint activities with all of the tourism boards to develop traffic and encourage visitors to experience these destinations from across its network of nearly 130 destinations.<\/li>\n<li>Emirates also extended its\u00a0<strong>partnership with Huawei<\/strong>, one of the world\u2019s top tech brands, to provide further exposure, and bolster brand presence of each brand across multiple markets through joint activities and exciting future collaborations.<\/li>\n<li>To attract more investments and business to Dubai,\u00a0<strong>Emirates and Jebel Ali Free Zone (Jafza), signed a Memorandum of Understanding<\/strong>\u00a0to explore opportunities for a number of travel-related incentives for businesses registered in Jafza.<\/li>\n<\/ul>\n<p>Emirates was honoured to welcome UAE royal dignitaries and VIP guests to its stand at ATM including His Highness Sheikh Mohammed bin Rashid Al Maktoum, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum and Sheikh Nahyan bin Mubarak Al Nahyan.<\/p>\n<p>His Highness Sheikh Ahmed bin Saeed Al Maktoum also received a Jamaican tourism delegation headed by The Honourable Edmund Bartlett, Minister of Tourism.<\/p>\n<p>During ATM, the airline was again crowned as \u2018Best Airline Worldwide\u2019 for the ninth consecutive time at the Business Traveller Middle East awards, in addition to picking up \u201cBest Premium Economy Class\u201d, \u201cBest Economy Class\u201d and \u201cBest Frequent Flyer Programme\u201d.<\/p>\n<p>The Arabian Travel Market 2022 is the region\u2019s largest travel and trade exhibition, welcoming more than 30,000 attendees from over 120 destinations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-49487\" src=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2022\/05\/500_dsc-3320.jpg\" alt=\"\" width=\"500\" height=\"320\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2022\/05\/500_dsc-3320.jpg 500w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2022\/05\/500_dsc-3320-300x192.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emirates has successfully concluded the 2022 edition of the Arabian Travel Market (ATM), welcoming more than 15,000 visitors to its stand to experience the airline\u2019s products and services. With an air of optimism, the airline also wrapped up a packed schedule of nearly 200 meetings with industry and trade partners, networking, press briefings, as well [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/49486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=49486"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/49486\/revisions"}],"predecessor-version":[{"id":49489,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/49486\/revisions\/49489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/49488"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=49486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=49486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=49486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}