As the 25th anniversary edition of Dubai Summer Surprises (DSS) concluded, its key strategic partners celebrated one of the most successful editions ever, filled with family fun, incredible shopping deals, dazzling entertainment and unforgettable moments.<\/p>\n
Organised by Dubai Festivals and Retail Establishment (DFRE), the 10-week festival, which ran from 1 July until 4 September, provided the opportunity for businesses within the retail sector to thrive over the summer months, and offered even more reasons to shop, dine, and be entertained in malls across the city.<\/p>\n
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE),<\/strong> said: \u201cThe 25th<\/sup> edition of Dubai Summer Surprises will live in memory as one of the festival\u2019s best editions yet. The spectacular line-up of promotions, events and experiences has enabled Dubai\u2019s residents and visitors to explore every part of the city and make the most of the summer season, from the wide selection of shopping malls to tourist landmarks and incredible restaurants and hotels.<\/p>\n \u201cDubai Summer Surprises has played a vital role in supporting the development of the retail and entertainment scene in Dubai over the past 25 years, helping to transform the city into one of the top retail and shopping destinations worldwide. And we\u2019re proud to have once again worked so closely with our strategic partners, including retailers, to create 10 weeks of wonderful memories for everyone.\u201d<\/p>\n Idealz<\/strong><\/p>\n Jad Toubayly, Founder & CEO, Idealz, said: \u201cWe are proud to culminate another successful festival alongside DFRE, who continue to pave the future of raffles and promotions in Dubai by encouraging the digitisation of this space. Our highlights during DSS are testament to this. Having awarded more than 500 prizes valued at over AED 15 million throughout the summer extravaganza, including 10 cars and AED 10 million in cash, we are witnessing first-hand the increased trust in digital raffles.\u201d<\/p>\n Al-Futtaim Malls<\/strong><\/p>\n Hayssam Hajjar, Dubai General Manager of Al-Futtaim Malls, said: \u201cDubai Summer Surprises (DSS) is always an anticipated event on Al-Futtaim Malls\u2019 calendar. Once again, Dubai Festival City Mall has seen incredible success during the season with triple the Average Transaction Value per customer and an overall footfall increase of approximately 14 per cent when compared to DSS 2021. These numbers are a testament to the positive impact DSS has on retail destinations, compounded by Festival City Mall\u2019s customer-focused offering and diverse activations for all to enjoy. We look forward to continuing to build on this success next year.\u201d<\/p>\n Nakheel<\/strong><\/p>\n Omar Khoory, Chief Assets Officer at Nakheel, said: \u201cRunning for its 25th<\/sup> edition, Dubai Summer Surprises continues to bring great success year on year. Nakheel\u2019s engaging retail calendar featuring back-to-school activities for children, shop and win offers and exclusive promotions at Nakheel Mall, Ibn Battuta Mall and Circle Mall attracted a high number of visitors from across the country. As DSS 2022 has now drawn to a close, we are gearing up to introduce a dynamic line-up of interactive activations across our assets for the winter season.\u201d<\/p>\n Mercato<\/strong><\/p>\n Nisreen Boustani, PR and Corporate Communication Manager at Mercato & Town Centre Jumeirah,said: \u201cMercato is pleased to announce a very positive response during the 25th<\/sup> edition of DSS. The wonderful array of the spectacular circus live entertainment, exciting shop and win promotions, amazing discount offers and weekly cash prizes have all certainly played a major role in attracting more tourists and local residents. These visitors benefitted from considerable price reductions across many stores in both Mercato and Town Centre Jumeirah, and enjoyed memorable shopping experiences by winning valuable prizes. The DSS campaign provides retailers with their biggest footfall of the year and most profitable annual sales period; we have noticed an increase of 50 per cent in the mall\u2019s footfall and sales figures during DSS 2022 compared to the same period last year during DSS\u00a0 2021.\u201d<\/p>\n DIFC ENOC Merex Investment<\/strong><\/p>\n Lizelle Fitoussi, Director Marketing, Merex Investment,said: \u201cDubai Summer Surprises has been a major success this year as it celebrated its milestone 25th<\/sup> anniversary, and we ensured that visitors were treated to fun-packed activities across our three destinations to create a memorable experience.<\/p>\n \u201cWith the FIFA World Cup coming up, City Walk kicked off Football Mania, which offered visitors four licensed football games on large digital walls. The campaign boosted our footfall as football lovers across the emirates lined-up to experience it. At La Mer, Ladies Night at Laguna Waterpark made a comeback offering endless water activities and All-You-Can-Eat deals. From offers on ladies\u2019 nights, taco nights and endless live entertainment, The Beach\u2019s latest addition, Pavilion at The Beach \u2013 a 60,000 square feet air-conditioned retail space featuring six licensed restaurants was also a prime spot to be at for Summer. We also launched the Summer Gourmet Guides across all three destinations to showcase the amazing gastronomy that we offer during the summer.\u201d<\/p>\n Dubai Holding Asset Management<\/strong><\/p>\n Fareed Abdelrahman, Managing Director of Retail Destinations, Dubai Holding Asset Management, said: \u201cEvery year, Dubai Summer Surprises brings fresh impetus to Dubai\u2019s vibrant lifestyle ecosystem.\u00a0 As the 25th<\/sup> edition comes to a close, we are pleased to have Emirates Airlines<\/strong><\/p>\n Adnan Kazim, Emirates\u2019 Chief Commercial Officer, said: \u201cWe have seen robust inbound passenger traffic to Dubai during the summer months this year, demonstrating the global appeal of the city as a \u2018must visit\u2019 destination with an ever-growing list of experiences for visitors and holidaymakers. Dubai<\/p>\n Summer Surprises continues to play an important role in drawing in visitors and tourists with its world-class shopping experiences and impressive attractions, events and entertainment for every taste and budget. The continued success of DSS showcases the city\u2019s compelling value proposition as a summer destination of choice among travellers, and Emirates is proud to play an important role in promoting<\/p>\n Dubai, building demand from international markets, and making it easier and more convenient to visit the city as we continue to grow our network and flying schedule.\u201d<\/p>\n Majid Al Futtaim Properties<\/strong><\/p>\n Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties, said: \u201cEvery year during DSS, we offer exciting and innovative retail experiences that attract residents and tourists alike to our malls and this year was the perfect example of this. As shoppers looked for a holistic experience indoors, we launched a regional first, Minions: The Rise of Gru experience and LEGO Certified Store Roadshow in Mall of the Emirates and City Centre Mirdif, attracting thousands of families. In addition, we showcased an exciting gastronomic experience pop-up at City Centre Mirdif with home-grown food favourite, SALT, following the results of the Big City Centre Vote. Meanwhile, City Centre Deira launched its \u2018Closer than Ever\u2019 campaign to give visitors an opportunity to send e-postcards to loved ones as part of the mall\u2019s efforts to build more meaningful connections with the community. With DSS being at the heart of the Emirate\u2019s summer season, we were delighted to offer unique shopping experiences alongside fantastic deals and promotions for everyone to enjoy.\u201d<\/p>\n AWR Automotive <\/strong><\/p>\n Michel Ayat, CEO of AWR Automotive,said: \u201cEvery year, Dubai Summer Surprises brings people nationwide and regionally together to benefit from the exceptional retail offers across Dubai that were designed with customer happiness in mind. Arabian Automobiles Company has proudly been a strategic partner of this shopping extravaganza since its outset 25 years ago, presenting attractive deals across our Nissan, INFINITI and Renault lineups. Under the guidance of our wise leadership, Dubai will annually attract the attention of global shoppers, granting them access to exceptional deals.\u201d<\/p>\n
\n<\/strong>Saleh Al Akrabi, Chief Executive Officer, DIFC Property Management, said: \u201cWe are committed to supporting the vision of Dubai\u2019s leadership to underline the city as a year-round destination. For the 25th anniversary of Dubai Summer Surprises, we partnered with Dubai Festivals and Retail Establishment (DFRE) to host fun and unique lifestyle experiences at Gate Avenue in Dubai International Financial Centre, ensuring there was something for everyone. As part of our destination offering, we will continue to focus on promoting inspiring cultural events at Gate Avenue for the community and visitors.\u201d<\/p>\n
\n<\/strong>His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: \u201cThe 25th anniversary of Dubai Summer Surprises (DSS) provided us with an incredible opportunity to reward our customers for their loyalty over the years. This year\u2019s edition of DSS has been particularly successful as we focused on giving back to our customers with value added benefits while continuing to drive strong sales growth year on year. The is in line with our commitment to continue to support the growth of Dubai\u2019s tourism industry through our successful partnership with Dubai Festival and Retail Establishment (DFRE).\u201d<\/p>\n
\njoined forces with the Dubai Festivals and Retail Establishment (DFRE) to bring unmatched experiences across Dubai Holding Asset Management\u2019s retail destinations, from immersive experiences at the iconic Bluewaters island to incredible offers at Al Seef. With such a breadth of activities, experiences and offers, it comes as no surprise that Dubai is the world\u2019s most popular travel destination. Shopping festivals like these paired with a lively retail calendar year-round attract millions of visitors from every corner of the world while contributing to residents\u2019 quality of life and entertainment. We are delighted that we were able to be part of yet another successful festival with DFRE and look forward to offering all-round entertainment this winter season.\u201d<\/p>\n