The 40% share of international attendees at GITEX GLOBAL 2022 represents a big jump surpassing previous editions reflecting the truly global stature of the event. According to DWTC\u2019s Economic Impact Assessment Report, half of all international attendees travelled with a companion this year, while staying in Dubai for an average of 6.4 days.\u00a0 The average spend of AED13,000 per international attendee during the show on goods and services including flights, hotels, entertainment, and retail, was five times that of UAE-based attendees.<\/p>\n
GITEX GLOBAL 2022 world\u2019s \u2018best large-scale exhibition\u2019 reported independent research<\/strong><\/p>\n The mega tech show\u2019s unprecedented scale and growth this year was duly matched by its reputation as a super-connector accelerating the world\u2019s digital economy, with it being rated as the \u2018World\u2019s best large-scale exhibition of any industry\u2019\u00a0<\/strong>according to GRS, an independent event\u2019 industry research consultancy.<\/p>\n The largest ever edition of GITEX GLOBAL unleashed the full power of the digital universe, featuring over 5,000 exhibiting companies from 90 countries spanning two million sq. ft of exhibition space, an impressive 25 percent year-on-year increase, and matching the scale of 33 football fields.<\/p>\n GRS carried out an exhibitor satisfaction survey looking at Key Performance Indictors (KPI) including the importance of the event, overall satisfaction, likelihood to recommend the exhibition, and the likelihood of returning. \u201cCombining these four KPIs, GITEX 2022 is the best large-scale exhibition we\u2019ve ever monitored in any industry,\u201d said Enrico Gallorini, CEO at GRS, adding that GITEX GLOBAL\u2019s NPS (Net Promoter Score), a proxy for advocacy, has grown consistently over the years.<\/p>\n \u201cWe\u2019ve never seen any large-scale exhibition with more than 2,000 exhibitors during the past decade that have achieved an NPS recorded by GITEX GLOBAL 2022.\u00a0 It\u2019s an extraordinary result because exhibitions struggle to find a balance between volume and quality.\u00a0 GITEX GLOBAL 2022 has exceptionally managed to achieve huge numbers while preserving incredibly high quality and delivering excellence,\u201d added Gallorini.<\/p>\n GITEX GLOBAL\u2019s rising economic impact and stature as the world\u2019s ultimate tech super-connector comes as international visitors to Dubai remain on an upward track.\u00a0 According to the latest figures, the Emirate welcomed 10.1 million visitors from January \u2013 September 2022, up by 163% versus the same period last year, and just shy of the 12 million for the same period in pre-Covid-19.<\/p>\n Economic Impact Model Framework<\/strong>
\nThe GITEX GLOBAL 2022 Economic Impact Assessment Report is based on a framework that considers direct spend by event organisers, exhibitors and attendees along with the \u2018indirect\u2019 and \u2018induced\u2019 value impacts in the adjacent sectors linked to the delivery of goods and services for the events sector. The model excludes any capital infrastructure investments, impacts of deals closed during events and any human capital benefits.<\/p>\n
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