{"id":5799,"date":"2017-05-24T13:18:57","date_gmt":"2017-05-24T13:18:57","guid":{"rendered":"http:\/\/blog.dubaicityguide.com\/site\/?p=5799"},"modified":"2017-05-24T13:19:06","modified_gmt":"2017-05-24T13:19:06","slug":"20th-edition-of-dubai-summer-surprises-offers-six-weeks-of-sales","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/20th-edition-of-dubai-summer-surprises-offers-six-weeks-of-sales\/","title":{"rendered":"20th Edition Of Dubai Summer Surprises Offers Six Weeks Of Sales"},"content":{"rendered":"<p>Dubai Summer Surprises (DSS) is back for a record year from 1 July to 12 August 2017. The 20th edition will offer residents and visitors an exciting six week calendar of sales and family entertainment. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), this year\u2019s DSS will run for 43 days under the slogan \u2018Enjoy 6 weeks of sales.\u2019<\/p>\n<p>DSS 2017 will feature a series of retail promotions offering the best deals and discounts and the opportunity to win fabulous prizes at malls run in collaboration with the Dubai Shopping Malls Group. Thousands of retail outlets will reward visitors with special offers and discounts of up to 75 per cent on a wide range of merchandise. This year\u2019s DSS is also the time for families to make the most of their summer, with a range of entertainment including Arabic concerts, Modhesh World, the region\u2019s most popular family indoor edutainment centre; and a variety of cartoon character performances and world-class shows (including Transformers, Aladdin, Ghostbusters, Pirates in the Caribbean) taking place at malls across the city.<\/p>\n<p>With a view to attracting as many visitors from around the world, the organisers will launch a marketing campaign in international markets with a focus on digital platforms and social media.<\/p>\n<p><a href=\"http:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2017\/05\/s11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5801\" alt=\"s1\" src=\"http:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2017\/05\/s11.png\" width=\"457\" height=\"267\" srcset=\"https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2017\/05\/s11.png 457w, https:\/\/blog.dubaicityguide.com\/site\/wp-content\/uploads\/2017\/05\/s11-300x175.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/a><\/p>\n<p><span style=\"font-size: 1rem;\">For more information go to:\u00a0 www.dubaisummersurprises.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai Summer Surprises (DSS) is back for a record year from 1 July to 12 August 2017. The 20th edition will offer residents and visitors an exciting six week calendar of sales and family entertainment. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5799","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/5799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=5799"}],"version-history":[{"count":2,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/5799\/revisions"}],"predecessor-version":[{"id":5803,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/5799\/revisions\/5803"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=5799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=5799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=5799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}