The launch of the new program comes under the umbrella of the CBE\u2019s program to support the SMEs, where the \u201cDaman\u201d program will provide the necessary credit facilities associated with the expansion of the work volume or the establishment of a new project accompanied by a targeted employment rate. The opening ceremony was celebrated in the presence of senior representatives from the bank\u2019s management, headed by Amr El Bahey, CEO of Mashreq Bank – Egypt, Haitham Hammad, Executive Vice President & Head of Retail Banking and Distribution Channels, Hazem El-Wakeel, Vice President & Head of Distribution – West and Islam El-Kayaty, Vice President & Head of Distribution \u2013 East.<\/p>\n
The expansion in Mashreq Bank – Egypt\u2019s network of branches comes as a continuation of its strategy aimed at expanding the customer base and attracting new unbanked segments, and in line with the country\u2019s financial inclusion plans. In addition, the move solidifies Mashreq\u2019s efforts to upgrade and integrate digital banking services through establishing a dedicated area, Digital Corner, promoting the use of advanced digital channels.<\/p>\n
Amr El Bahey, CEO of Mashreq Bank – Egypt, commented:<\/strong> \u201cWe are committed to fulfil our leading role and expanding our presence in the ever-growing Egyptian market by equipping our branches with the latest digital services and technologies to provide an exceptional banking experience to our customers and connect new and unbanked customers.\u201d \u201cIn support of the Central Bank of Egypt\u2019s financial inclusion goals, Mashreq Bank \u2013 Egypt is focused on offering innovative digital channels and services to promote customers\u2019 adoption of digital payments and reduce dependence on cash,\u201d added El Bahey.<\/p>\n Additionally,Haitham Hammad, Executive Vice President & Head of Retail Banking and Distribution Channels, <\/strong>explained that the new branches are equipped with exclusive features for a seamless banking experience, including, innovative banking services and contemporary designs that reflect the bank\u2019s advanced digital vision and strategy. In addition, the branches are situated in Cairo\u2019s highly populated areas to facilitate easy access to customers. \u201cBy integrating digital services in Mashreq\u2019s branches through Digital Corners, we encourage customers to use digital banking channels and enable a more convenient process of conducting banking services.” added Hammad. The new Beverly Hills branch is equipped with a dedicated hub for SMEs, offering customized services and guidance to customers, in addition to a Mashreq Gold section serving top notch customers. Alternately, the new El-Rehab branch hosts a digital wall showcasing the bank’s various products and innovative digital banking solutions, and also includes a luxurious center designed to address the needs of Mashreq Gold customers. It is worth noting that, as part of Mashreq Bank \u2013 Egypt\u2019s efforts to cater to the needs of all customers and drive financial inclusion, and in line with the CBE\u2019s regulations, the new branches have been equipped with the necessary and appropriate features to accommodate and enable people with special needs to conduct banking procedures.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The launch of the new program comes under the umbrella of the CBE\u2019s program to support the SMEs, where the \u201cDaman\u201d program will provide the necessary credit facilities associated with the expansion of the work volume or the establishment of a new project accompanied by a targeted employment rate. The opening ceremony was celebrated in […]<\/p>\n","protected":false},"author":1,"featured_media":60268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/60267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=60267"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/60267\/revisions"}],"predecessor-version":[{"id":60269,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/60267\/revisions\/60269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/60268"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=60267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=60267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=60267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}