{"id":62009,"date":"2024-09-17T15:57:45","date_gmt":"2024-09-17T11:57:45","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=62009"},"modified":"2024-09-17T15:57:45","modified_gmt":"2024-09-17T11:57:45","slug":"careems-creative-in-flight-stunt-takes-off-during-peak-travel-season","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/careems-creative-in-flight-stunt-takes-off-during-peak-travel-season\/","title":{"rendered":"Careem&#8217;s Creative In-Flight Stunt Takes Off During Peak Travel Season"},"content":{"rendered":"<div>Careem Pay launched a unique marketing stunt during <a href=\"https:\/\/www.dubaicityguide.com\/site\/main\/index.asp\" target=\"_blank\" rel=\"noopener\">Dubai&#8217;s<\/a> peak summer travel season, turning its employees into walking billboards promoting Careem Pay&#8217;s remittance service.<\/div>\n<div><\/div>\n<div>Instead of opting for traditional in-flight advertising,\u00a0 Careem employees wore branded t-shirts on flights bound for key remittance markets such as India, Pakistan, the UK, and the Philippines. This low-cost, high-impact campaign was seen by hundreds of thousands of travelers at Dubai Airport and on flights.<\/div>\n<div><\/div>\n<div>Careem Pay&#8217;s innovative and unique campaign highlights how creativity can often trump big advertising budgets, showcasing the power of resourceful marketing. The stunt leveraged Dubai Airport&#8217;s summer traffic &#8211; averaging over 260,000 passengers per day &#8211; allowing Careem Pay to engage their audience exactly where they were and creating buzz without the usual big spend.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Careem Pay launched a unique marketing stunt during Dubai&#8217;s peak summer travel season, turning its employees into walking billboards promoting Careem Pay&#8217;s remittance service. Instead of opting for traditional in-flight advertising,\u00a0 Careem employees wore branded t-shirts on flights bound for key remittance markets such as India, Pakistan, the UK, and the Philippines. This low-cost, high-impact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":62010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-62009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/62009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=62009"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/62009\/revisions"}],"predecessor-version":[{"id":62011,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/62009\/revisions\/62011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/62010"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=62009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=62009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=62009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}