{"id":65478,"date":"2025-06-10T16:20:37","date_gmt":"2025-06-10T12:20:37","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=65478"},"modified":"2025-06-10T16:20:37","modified_gmt":"2025-06-10T12:20:37","slug":"home-centre-launches-home-centre-collective-a-new-cultural-platform-that-celebrates-homegrown-talent","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/home-centre-launches-home-centre-collective-a-new-cultural-platform-that-celebrates-homegrown-talent\/","title":{"rendered":"Home Centre Launches \u2018Home Centre Collective\u2019: A New Cultural Platform That Celebrates Homegrown Talent"},"content":{"rendered":"

Home Centre, the Middle East\u2019s leading home retailer, has officially launched Home Centre Collective<\/strong> \u2014 a region-first live performance series that reimagines its retail spaces as immersive stages for culture, creativity, and community across Saudi Arabia and UAE<\/a>. <\/em><\/p>\n

The platform reflects a growing creative energy across the GCC \u2014 particularly in Saudi Arabia and the UAE, where investment in arts, music, and cultural expression is on the rise. Home Centre Collective<\/em> was born from this cultural moment, designed to be an ongoing space where authenticity, art, and community can meet and live, in-store.<\/p>\n

\u201cWe are incredibly proud to be launching this from the UAE \u2014 a place that\u2019s fast becoming a global hub for creativity and culture,\u201d said Arja Taaveniku, CEO<\/em><\/strong>, Home Centre<\/em>. \u201cAs a brand born and based here, this is deeply meaningful for us. By creating a platform that celebrates local talent, we\u2019re helping shape a new narrative \u2014 one where we act not just as a retailer, but as a cultural enabler.\u201d<\/p>\n

This is not an activation \u2014 it\u2019s the start of a cultural movement grounded in emotion, purpose, and brand relevance.<\/p>\n

The name Collective<\/em> is no accident. The platform is designed to be inclusive, expansive, and expressive \u2014 not limited to one art form, but open to all.<\/p>\n

\u201cHome Centre Collective is our way of stepping into an evolving subculture and becoming a part of something bigger than the sum of its parts.\u201d said Siddarth Sivaprakash, Head of Marketing & Brand<\/em><\/strong>. \u201cWe\u2019ve always believed that interior spaces are a form of self-expression \u2014 just like art. Collaborating with local artists brings those worlds together.Each artist has a say in how they would like their performance space styled, infusing more of their individuality and creativity into the entire experience.<\/p>\n

\u201cIn both UAE and KSA, we\u2019ve made space for creativity and performance to live alongside product,\u201d said Rishad Jadraliyev, Head of Retail<\/em><\/strong>. \u201cWhat excites me most is seeing our stores come alive in a way that speaks directly to the region\u2019s rising creative energy.\u201d<\/p>\n

Home Centre Collective<\/em> will continue rolling out across the UAE and Saudi Arabia, with new performances, artist collaborations, and creative formats planned throughout the year \u2014 all designed to bring culture home.<\/p>\n

For artist submissions, collaborations, or any queries related to Home Centre Collective, please reach out at <\/strong>hc.collective@landmarkgroup.com<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Home Centre, the Middle East\u2019s leading home retailer, has officially launched Home Centre Collective \u2014 a region-first live performance series that reimagines its retail spaces as immersive stages for culture, creativity, and community across Saudi Arabia and UAE. The platform reflects a growing creative energy across the GCC \u2014 particularly in Saudi Arabia and the […]<\/p>\n","protected":false},"author":1,"featured_media":65479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-65478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/65478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=65478"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/65478\/revisions"}],"predecessor-version":[{"id":65480,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/65478\/revisions\/65480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/65479"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=65478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=65478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=65478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}