{"id":69115,"date":"2026-04-06T12:00:55","date_gmt":"2026-04-06T08:00:55","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=69115"},"modified":"2026-04-06T12:00:55","modified_gmt":"2026-04-06T08:00:55","slug":"mada-media-awards-out-of-home-advertising-bid-to-phi-advertising","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/mada-media-awards-out-of-home-advertising-bid-to-phi-advertising\/","title":{"rendered":"Mada Media Awards Out-Of-Home Advertising Bid To PHI Advertising"},"content":{"rendered":"

Mada Media, the company responsible for organising, developing and managing the Out-of-Home (OOH) advertising sector in Dubai, announced the awarding of an OOH advertising bid to PHI Advertising. The agreement was signed byMansoor Al Sabahi, Chief Executive Officer of Mada Media<\/strong>, and Naif Saleh Al Rajhi, Chairman of PHI Advertising, <\/strong>at a ceremony held to mark the occasion.<\/p>\n

The contract grants PHI Advertising the rights to install and monetise a portfolio of OOH advertising assets located along Sheikh Mohammed bin Zayed Road, Al Khail Road, and Dubai\u2013Al Ain Road, three of the emirate\u2019s key arterial road networks.The awarded portfolio includes nine digital Unipoles, nine non-digital Unipoles, and one non-digital hoarding sign. All sites have been carefully selected to align with approved planning, technical, and safety standards, ensuring seamless integration with Dubai\u2019s<\/a> road infrastructure and urban environment.<\/p>\n

Commenting on the occasion, Mansoor Al Sabahi, Chief Executive Officer of Mada Media,<\/strong> said: \u201cBy awarding this bid to one of the leading regional companies in the out of home sector, Mada Media reaffirms its strategic commitment to fostering investment opportunities for national, regional and international trademarks that drive the sustained growth and transformation of Dubai\u2019s Out\u2011of\u2011Home advertising landscape. By accelerating the shift towards digital innovation and world\u2011class infrastructure, we aim to empower industry partners, attract new capital, and shape a future\u2011ready ecosystem that supports the Dubai Economic Agenda D33, the Dubai 2040 Urban Master Plan and the emirate\u2019s broader vision for sustainable urban and economic development.”<\/p>\n

This award forms part of Mada Media\u2019s broader strategy to support the growth of the OOH advertising sector in Dubai by unlocking new investment opportunities that enhance market confidence and encourage digital transformation. Through clear, transparent and well-defined tendering processes, Mada Media aims to empower industry players while ensuring alignment with established standards and best practices.<\/p>\n

Naif Saleh Al Rajhi, Chairman of PHI Advertising<\/strong> commented: \u201cWe are proud to further strengthen our partnership with Dubai’s advertising sector, a partnership built on trust and sustained growth since 2019. This award reflects our joint commitment to advancing Dubai\u2019s OOH advertising sector and further reinforces PHI\u2019s position as the largest outdoor LED digital network in Dubai, driven by continued investment in advanced technology and future-ready infrastructure aligned with the Dubai 2040 Urban Master Plan.\u201d<\/p>\n

Mada Media serves as the sector\u2019s operational and developmental lead, responsible for organising, developing and managing the OOH advertising sector across Dubai. By working closely with industry stakeholders, the company ensures that advertising supports the city\u2019s beautification, sustainability, and traffic safety goals, while driving a modern, innovative, and future\u2011ready OOH ecosystem consistent with Dubai\u2019seconomic and digital objectives.<\/p>\n

The awarded bid is part of a wider list of OOH bids that Mada Media plans to release throughout 2026. These upcoming investment opportunities will cover a diverse range of advertising assets across Dubai\u2019s major road networks and other strategic locations, responding to market demand while supporting the sector\u2019s long-term growth. Through this, Mada Media seeks to enhance the attractiveness and the growth of the OOH market, encourage innovation, and maintain the highest levels of quality, compliance and operational excellence.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mada Media, the company responsible for organising, developing and managing the Out-of-Home (OOH) advertising sector in Dubai, announced the awarding of an OOH advertising bid to PHI Advertising. The agreement was signed byMansoor Al Sabahi, Chief Executive Officer of Mada Media, and Naif Saleh Al Rajhi, Chairman of PHI Advertising, at a ceremony held to […]<\/p>\n","protected":false},"author":1,"featured_media":69116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-69115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/69115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=69115"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/69115\/revisions"}],"predecessor-version":[{"id":69117,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/69115\/revisions\/69117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/69116"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=69115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=69115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=69115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}