UAE<\/a>, who watched England\u2019s Matt Fitzpatrick beat Northern Ireland\u2019s Rory McIlroy to the title after a dramatic play-off.<\/p>\nThe tournament rolled-out new staging innovations to enhance the fan experience, such as a \u2018Magic Sky\u2019 roof on the 1st tee, and delivered $60 million in additional economic impact. Over 30% of ticket purchasers were international visitors, confirming that the Rolex Series event drives significant international tourism to Dubai.<\/p>\n
The tournament also continued its leadership in sustainability, with the Earth Lounge \u2013 a hospitality unit powered by hydrogen and made from sustainable materials, returning to the 16th hole. The tournament also hosted the second edition of the Tour\u2019s Supplier Sustainability Awards, with a ceremony acknowledging sustainability innovations across the Tour\u2019s global schedule.<\/p>\n
It was a back-to-back victory for the tournament, after it collected the Award in the same category last year. The DP World Tour also received the Highly Commended accolade in the Sports Organisation of the Year category, after a memorable 2025 that saw a record 163,000 spectators attend the final two UAE based Play-off events, and strong growth in sponsorship income and TV viewership across the season.<\/p>\n
Speaking about the award win Freddie Schmeisser, Managing Director, Tournament and Operations, Middle East at the DP World Tour, said: \u201cThe DP World Tour continues to win prestigious industry awards in areas such as tournament staging, sponsorship activation, digital content and sustainability \u2013 validating our ongoing commitment to be one of the most innovative rights holders in sport.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The DP World Tour had a memorable evening at the annual Middle East Sport Industry Awards last night, picking up the Award for Major Global Sport Event of the Year at the region\u2019s flagship awards for the sports industry. The DP World Tour collected the Award for the 2025 DP World Tour Championship. The Major […]<\/p>\n","protected":false},"author":1,"featured_media":69914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-69913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/69913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=69913"}],"version-history":[{"count":2,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/69913\/revisions"}],"predecessor-version":[{"id":69916,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/69913\/revisions\/69916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/69914"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=69913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=69913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=69913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}