{"id":73045,"date":"2026-10-28T10:42:40","date_gmt":"2026-10-28T06:42:40","guid":{"rendered":"https:\/\/blog.dubaicityguide.com\/site\/?p=73045"},"modified":"2026-10-28T10:42:40","modified_gmt":"2026-10-28T06:42:40","slug":"dubai-content-creators-programme-equips-participants-to-bring-the-citys-economic-and-tourism-story-to-global-audiences","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/dubai-content-creators-programme-equips-participants-to-bring-the-citys-economic-and-tourism-story-to-global-audiences\/","title":{"rendered":"Dubai Content Creators Programme Equips Participants To Bring The City\u2019s Economic And Tourism Story To Global Audiences"},"content":{"rendered":"<p class=\"read\">The <a href=\"https:\/\/dubaiverse.io\/\" target=\"_blank\" rel=\"noopener\">Dubai<\/a> Press Club (DPC), in collaboration with the Dubai Department of Economy and Tourism (DET), has concluded the latest phase of the Dubai Content Creators Programme, focused on the economy and tourism.<\/p>\n<p class=\"read\">Two weeks of engaging sessions and workshops equipped participants with storytelling and production skills to showcase Dubai\u2019s growing profile as a global economic and tourism hub.<\/p>\n<p class=\"read\">The programme highlighted the role of content creators in communicating Dubai\u2019s opportunities for investment, entrepreneurship, employment, and creativity, as well as its competitive strengths and diverse tourism experiences. Dubai\u2019s story is shaped by how business, innovation and opportunity interplay, each reinforcing the other to create a dynamic environment for growth and ambition.<\/p>\n<p class=\"read\">Maryam Al Mulla, Director of the Dubai Press Club, said: \u201cDubai has an inspiring success story to share with the world, from its economic and tourism achievements to the opportunities it offers people pursuing their ambitions. Content creators are essential partners in telling this story and showcasing the emirate\u2019s supportive environment for business, creativity and innovation.<\/p>\n<p class=\"read\">Through the programme, we equipped participants with practical tools and a deeper understanding of Dubai\u2019s key sectors to help them produce well-informed, engaging content that connects with audiences worldwide. Our partners\u2019 expertise helped enrich this learning experience with international best practices.\u201d<\/p>\n<p class=\"read\">Al Mulla thanked DET and the partners, media organisations, digital platforms and experts who contributed to the programme, highlighting their role in enriching the training experience.<\/p>\n<p class=\"read\">Aida Al Busaidy, Vice President of Social &amp; Consumer Advocacy at the Dubai Department of Economy and Tourism, said: \u201cDubai offers diverse opportunities for talent, entrepreneurs and visitors from around the world due to its status as a global hub for business, tourism and investment. Content creators play an important role in bringing these opportunities to life through authentic stories, experiences and perspectives that reflect the emirate\u2019s distinctive character, allowing audiences to discover the destination and form expectations before they travel. Through our collaboration with the Dubai Press Club, participants gained a deeper understanding of what sets this city apart, giving them the tools to tell Dubai\u2019s story with greater authenticity, creativity and relevance.\u201d<\/p>\n<p class=\"read\">The programme featured a session titled \u2018Narrative Crafting in the Tourism Content Sector\u2019, delivered by content creator Balqis Beki, which explored turning travel experiences into engaging stories incorporating cultural, human and environmental perspectives.<\/p>\n<p class=\"read\">Velum.ai delivered a session titled \u2018Create Without Boundaries: AI Serves as Your Collaborator in Creativity\u2019, covering idea development, visual production and prompt engineering while preserving originality and individual creative identity.<\/p>\n<p class=\"read\">Dubai Media Academy\u2019s \u2018Video Editing and Post-Production\u2019 workshop covered footage selection, sequencing, colour correction, sound, music, and voiceovers, as well as adapting videos for different digital platforms.<\/p>\n<p class=\"read\">The programme concluded with \u2018How Can We Promote Destinations Using a Universal Language?\u2019, delivered by Beautiful Destinations Academy. It explored visual identity, cinematic storytelling and messages tailored to travellers from different cultures.<\/p>\n<p class=\"read\">The programme forms part of DPC\u2019s continuing efforts, in collaboration with strategic partners, to develop creators\u2019 skills in producing high-quality content that showcases Dubai\u2019s achievements and opportunities<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Dubai Press Club (DPC), in collaboration with the Dubai Department of Economy and Tourism (DET), has concluded the latest phase of the Dubai Content Creators Programme, focused on the economy and tourism. Two weeks of engaging sessions and workshops equipped participants with storytelling and production skills to showcase Dubai\u2019s growing profile as a global [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":73046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-73045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","animate-on-scroll"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/73045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=73045"}],"version-history":[{"count":1,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/73045\/revisions"}],"predecessor-version":[{"id":73047,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/73045\/revisions\/73047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media\/73046"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=73045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=73045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=73045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}