{"id":736,"date":"2012-12-02T03:36:58","date_gmt":"2012-12-01T23:36:58","guid":{"rendered":"http:\/\/blog.dubaicityguide.com\/site\/?p=736"},"modified":"2012-12-03T20:46:47","modified_gmt":"2012-12-03T16:46:47","slug":"travel-tourism-companies-in-uae-must-embrace-online-marketing","status":"publish","type":"post","link":"https:\/\/blog.dubaicityguide.com\/site\/travel-tourism-companies-in-uae-must-embrace-online-marketing\/","title":{"rendered":"Travel & Tourism Companies in UAE Must Embrace Online Marketing"},"content":{"rendered":"

Tourism industry in the\u00c2\u00a0UAE<\/a>\u00c2\u00a0is showing positing trends in\u00c2\u00a0Dubai<\/a>. The recent numbers show that the tourism is one of the booming sectors of UAE. This poses competition among the stake holders as well as open new avenues\u00c2\u00a0for reaching new customers across the world by embedding key strategic online marketing tactics, noted key industry speakers at an event at the Sofitel Hotel in Jumeirah Beach Residence.<\/p>\n

The \u00c2\u00a0event, organized by Potential.com and Google, was\u00c2\u00a0attended by more than 200 experts from major\u00c2\u00a0travel and tourism<\/a>\u00c2\u00a0companies, focused on the role of\u00c2\u00a0online marketing<\/a>\u00c2\u00a0in increasing sales;\u00c2\u00a0better reach<\/a>\u00c2\u00a0for new customers; boosting website traffic, in addition to reaching and engaging new clients directly. The event also discussed the impact of the\u00c2\u00a0Internet\u00c2\u00a0to develop and increase corporate business; effective online marketing\u00c2\u00a0campaigns; Travel and tourism trends and the future of the industry, in addition to how to assess the performance of the marketing spend.<\/p>\n

Mr. Shadi Banna, Managing Partner, Potential.com, speaking about Commenting on his company\u00e2\u20ac\u2122s organization of the seminar\u00c2\u00a0said: “Online marketing<\/a>\u00c2\u00a0is one of the most vital tools which keeps companies continuously connected to their customers.” \u00c2\u00a0“It\u00e2\u20ac\u2122s a cost effective way, and if done properly, it will provide companies a better chance to increase their customer base, since response rates for e-marketing are higher in comparison with other tools” he added.<\/p>\n

According to a report released by the World Travel and Tourism Council, UAE\u00c2\u00a0accounts for 41% of total investment in the travel and tourism sector in the Middle East. The report also predicted that the volume of investments in the tourism sector in the\u00c2\u00a0UAE\u00c2\u00a0will grow by 7% yearly.
\n“In light of these positive indicators witnessed by the travel and tourism sector in\u00c2\u00a0UAE<\/a>, Potential.com is always keen in raising the efficiency of small and medium enterprises operating in this field, by introducing programs designed to help them benefit from modern technologies in digital marketing, which has proven to be the fastest way to reach new customers from around the world,” added Banna.
\nMarie de Ducla, Industry Head Travel – Gulf, Google, said: “In terms of technology adoption, customers in the Middle East are recognized as being sophisticated and technology savvy, which is evident in the high mobile and internet penetration rates. Hence, travel and tourism companies must prioritize their online marketing tools to advance their businesses and retain new customers.”<\/p>\n

For tour packages and\u00c2\u00a0UAE Travel<\/a>\u00c2\u00a0offers or experience a\u00c2\u00a0Dubai Desert Safari<\/a>\u00c2\u00a0please visit the links herein<\/p>\n","protected":false},"excerpt":{"rendered":"

Tourism industry in the\u00c2\u00a0UAE\u00c2\u00a0is showing positing trends in\u00c2\u00a0Dubai. The recent numbers show that the tourism is one of the booming sectors of UAE. This poses competition among the stake holders as well as open new avenues\u00c2\u00a0for reaching new customers across the world by embedding key strategic online marketing tactics, noted key industry speakers at an […]<\/p>\n","protected":false},"author":252,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-736","post","type-post","status-publish","format-standard","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/comments?post=736"}],"version-history":[{"count":0,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/posts\/736\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/media?parent=736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/categories?post=736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dubaicityguide.com\/site\/wp-json\/wp\/v2\/tags?post=736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}