Healthy Emirati Cuisine And Family Fun At City Centre Mirdif This Weekend

Healthy Emirati Cuisine and Family Fun at City Centre Mirdif this Weekend

Chef Khulood Emirati dishes

The UAE’s most widely-renowned female chef, Khulood Atiq, has just returned from Expo Milan 2015 to showcase how to prepare the best-loved Emirati dishes in a lighter and healthier format.  As part of The Heartburn Public Awareness Campaign, jointly organized by the Emirates Digestive Diseases Group (EDDG) and the Health Promotion Students Committee (HPSC), at the College Of Medicine and Health Sciences, United Arab Emirates University, Chef Khulood will be serving her version of Emirati dessert ‘sago’ made without oil and naturally sweetened.  Visitors to City Centre Mirdif can also consult with Chef Khulood on other favorite family-friendly recipes prepared with fewer calories.

“Given the rising levels of obesity in the Emirates, it can be a major challenge for families in the UAE to make healthy food choices that satisfy everyone’s palate,” said Chef Khulood, the Arabian and Emirati cuisine specialist for Abu Dhabi’s Tourism Development and Investment Company (TDIC).  “From traditional Emirati desserts through to snacks and special dishes for Ramadan, visitors to City Centre Mirdif this weekend can learn more about family food choices that suit their taste buds as well as their waistlines.”
Tobacco-Free Dubai

Complementing the family wellness theme, Dubai Health Authority (DHA) and Dubai Municipality (DM) are hosting a ‘Tobacco-Free Dubai’ event at City Centre Mirdif from 28-30 May for both smokers and non-smokers to enjoy free health screening, lung testing and counselling about healthy lifestyle choices.

Hag Al Laila

The family’s youngest members also have something they can look forward to ­ the celebration of Hag Al Laila, a tradition in the UAE, during which children wear national dress to collect sweet treats ahead of the holy month of Ramadan.  On Monday, 1 June, families visiting City Centre Mirdif as well as City Centre Deira can enjoy Hag Al Laila festivities.

Emirates Official Store Launches Official Emirates’ Cabin Crew And Pilot Uniform For Children In Its Spring/Summer 2015 Collection.

Emirates Official Store launches official Emirates’ cabin crew and pilot uniform for children in its Spring/Summer 2015 collection. Aspiring cabin crew and pilots aged 3 to 8 years old can now play dress up as the exclusive collection is now available at the Emirates Official Stores and online (

Retailing at AED 210 for the uniform, young globalistas can complete the crew and pilot look ( with the iconic Emirates red hat and pilot hat which cost from AED 95.

“We work hard to find creative ways to delight our customers who already have a great affinity for the Emirates brand, and continually refresh our range of branded merchandise for our global customers and also aspiring globalistas,” said David Staff, Merchandising Manager of the Emirates Official Store.

“The Emirates Official Store offers a range of children products, including our ‘Little Travellers’ collection which comprises good quality and well-designed items from baby bodysuits to luggage. Our new uniform range for children closely mirrors the original employee uniform in terms of quality and finishing, and I’m confident that the new uniforms will be very well received.”

Emirates Inspires You To ‘Be There’

Emirates, a global connector of people, passions and places, has launched ‘Be There’, a global campaign that celebrates curiosity, wanderlust, and the adventure that comes with travel.

For this digital and social media campaign, Emirates has turned to its own “globalistas” ­ the airline’s dynamic and passionate employees hailing from over 130 nationalities ­ and given them a starring role. As ambassadors, these “Be There” globalistas will travel around the world over a six-month period, and bring their passion to life by capturing their unique ‘Be There’ experiences through their own storytelling lens.

Selected through a talent show style competition held for Emirates staff, these seven globalistas will have the once in a lifetime opportunity to travel and discover hidden gems in cities across the airline’s global network on six continents. From music to food, fashion and adventure, each globalista will film their own journeys while exploring their personal passions – making the story and experience their own. ‘Be There’ will kick off with adventurer Rahed Ammoura, who is Cabin Crew Training Specialist with Emirates. Rahed will test his limits on the island of Bali, where Emirates will start a daily service on 3 June.

Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC’s extensive channel reach as well as Emirates’ own digital and social media channels. NGC has been involved with the audition process, creative development, vignette production, and also helped coach the seven globalistas on the basic skills and visual techniques to tell a compelling story.

“When we ask ourselves, ‘why we travel’, we don’t have to look very far for the answers. The close to 500 submissions for ‘Be There’ by our talented staff, and the tremendous response across our company in support of participating colleagues, speak to our shared love for travel. Our people and our spirit of adventure play a big part in our success as an airline,” said Boutros Boutros, Emirates’ Divisional Senior Vice President of Corporate Communications, Marketing & Brand. “This campaign embodies what we stand for as a brand, and I am proud of our colleagues who have been chosen to represent Emirates as ‘Be There’ ambassadors. We hope the stories of their individual journeys will inspire even more people to see more of the world through travel.”

“The ‘Be There’ campaign has been a seamless partnership between two global brands,” said Con Apostolopoulos, Vice President for Advertising & Partnerships at Fox International Channels. “NGC’s unique storytelling ability has showcased the fascinating group of individuals under Emirates’ employment to inspire other like-minded travellers.”

‘Be There’ began with a call to the 80,000-strong Emirates Group team around the world, to submit a video showcasing who they are, what they are most passionate about, and how travel helps them to fulfil their dreams. The entries submitted featured an eclectic range of interests such as photography, fashion, music, extreme sports, food, art and much more. From the submissions, 20 finalists were chosen to present themselves during a live audition in front of a packed auditorium and panel of renowned judges including celebrity chef and TV personality Silvena Rowe. The finalists were given just two minutes to show why they deserve the opportunity. The winners chosen come from a diverse range of cultural backgrounds, and a variety of different roles within the Emirates organisation.


Mcdonald’s UAE, Coca Cola, Ford, Sony & Rainbow Milk Engage In A Throwback Chat On Twitter!

It’s #ThrowBack Thursday time, the day gets flooded with photos of old memories and it appears that the McDonald’s UAE, Coca Cola, Ford, Sony and Rainbow Milk have decided to join the fun.

Celebrating the launch of their nostalgic “1955 Burger”, McDonald’s UAE tweeted this:


Shortly after Coca-Cola replied:


And the ball kept rolling with Ford: 


Then Sony added their 1955 Radio with some Rock & Roll music:


And finally Rainbow Milk wanted to celebrate their 60th birthday!


Staged or not, seeing 5 giant brands engaging this way on social media was pure awesomeness!