Smashburger® Expands Into Dubai


Smashburger is expanding its presence in the Middle East. Today, the rapidly expanding better burger restaurant announced a new partnership with Pearll Investments LLC to grow the brand in Qatar and United Arab Emirates, including Dubai and Doha, with 26 restaurants planned to open over the next several years. Twenty-two of the 26 units will open in United Arab Emirates and the remaining four restaurants will open in Qatar.

The new agreement continues the rapid global expansion for the brand. UAE and Qatar operations will join Smashburger operations underway in Bahrain, Saudi Arabia and Kuwait, as well as new restaurants in the United Kingdom and Egypt coming later this year.

“Smashburger’s international expansion has really taken off and we’re excited to be adding United Arab Emirates and Qatar to our portfolio of international countries,” commented Scott Crane, President & CEO of Smashburger. “Our new franchise partners are experienced restaurant operators and we’re confident they will help us grow the brand throughout this part of the region. Dubai in particular is an attractive destination for people all across the world, and we’re looking forward to bringing our made-to-order, hand-crafted burgers to a community that is experiencing growth and high traffic visibility year around.”

Pearll Investments LLC, and its sister company Leemaar Investment, are owned by Mr. Saif who owns and operates a multitude of restaurant companies in the Middle East and across the globe. The group has substantial experience in running successful brands across the globe, including restaurants located in the United States. The group was looking to grow its restaurant portfolio by partnering with a fast-casual partner and chose Smashburger for its menu diversity and upscale guest experience.

“Despite there being an ample number of fast casual restaurants in this region, the industry has yet to reach its potential in United Arab Emirates and Qatar and we feel there is a huge opportunity for brands such as Smashburger,” commented Mr. Abdel Hameed, Chairman of Pearll Investments LLC. “Due to its focus on quality, taste, and wholesome ingredients, we are certain Smashburger will be a success and we look forward to bringing the fresh, smashed-to-order concept to the Arabic community and replicating the success of the brand internationally.”

The Smashburger menu is centered on quality, fresh, smashed-to-order burgers that are seared and seasoned on the grill to lock-in natural juices. The menu features innovative burger combinations, or guests can create their own burger or chicken sandwich, customizing the bun, sauces, toppings and cheese. Customers can pair burgers with irresistible sides, like seasoned fries with rosemary, olive oil and garlic, haystack onions or fried pickles, or indulge in a wide variety of additional menu items, like fresh salads, premium handspun Häagen-Dazs shakes and craft beer, all at a great value.

Smashburger has plans to open an additional 60-80 restaurants in 2016 including expansion across the globe and into new markets in the United States. The brand currently operates over 355 restaurants across the United States, Kuwait, Canada, El Salvador, Panama, Costa Rica, Bahrain and Saudi Arabia. Smashburger is actively seeking partners to spread the global appetite for America’s favorite food internationally in Europe, Asia, South America and beyond. Smashburger is also seeking additional partners to help grow the presence in new markets in the United States.

Is Your Smartphone Taking You Away From Your Family/Friends?

Yes it is… that is why Tiffany Biscuits conducted a social activation to bring home the message


How many times do you look at your phone, tab or laptop in a day? 40, 50 or 60 times? The truth is that it’s more than that. A study revealed that the average person checks their device 85 times a day, spending a total of five hours in a day. That is around a third of the time a person is awake.The excessive use of smart devices is turning into a bigger problem for relationships, especially in our region where the internet penetration and smartphone culture is growing rapidly. Sadly, devices are replacing conversations and relationships.

Being a brand that promotes together moments Tiffany Biscuits, decided to reignite the beauty of relationships and conversations with a simple yet cute mall activation. “Today, families talk to each other on WhatsApp rather than having a warm talk at the dinner table. Technology is advancing, but the beauty of a face-to-face personal conversation is fading away”, said Mr Shahbaz Aslam, General Manager, Tiffany Biscuits “To bring back the beauty of conversations, we decided to create a special surprise at a shopping mall… the perfect place where people come to spend time together, but end up looking into their phones most of the times.”

A cute little boy was sent around the shopping mall with a gift box everyone who was busy with their phones. But there was something special about this gift box. Inside the box was a note that read, “Don’t let your phone replace, your family and friends. Put it down.” To add to the note, the people were also given packets of Tiffany Biscuits to relish the moment.

The reactions of everyone who got the box were amazing. They kept their phones away almost immediately and decided to share a talk to their family and friends who they had come to the mall with. Watch their video to see their reactions.

The video is getting great response on social media circles with over a million views in less than a week on Facebook. To add to the success of the activity, Shahbaz said, “Tiffany Biscuit plans to do many more similar activities in 2016 that will bring people back together.”

This can be a great cue for other brands to pick up simple problems that affect society & promote social good.

For more information, contact:

Facebook Video Link

Something’s Brewing At CITY WALK

Something’s brewing at CITY WALK and soon it’ll be ready to be served. A new day-to-night cafe spot is in the works of offering something good.

Opening soon, The Brass, a homegrown Dubai brand, is a unique concept developed by the community for the community, with a team of experts in coffee, to culinary, from interior design to brand – all with deep insights into both the modern ‘Third Wave’ and local and regional coffee culture.

The Brass specializes in roasts that are named and inspired by Dubai’s loved neighborhoods and districts.  It’s the ultimate new go to coffee hot spot in town, which is more than your average coffeehouse.

The Brass will provide the community, which it pays homage to, a welcoming respite, a hot beverage and an overall feel-good vibe.   Much more than just a coffee house, all will be revealed soon!

For press information please contact

Or 0567713424


My ‘Pronto’ Experience

Last weekend on a lazy afternoon while getting my car fueled up at the ENOC gas station, I decided to check out the Zoom Outlet. To my surprise I stumbled across a great eating place.

Pronto is an unassuming and casual modern bakery cum coffee store that serves fresh and delicious food at ‘down-to-earth’ prices. While I enjoyed my morning coffee latte with zattar croissant, I noticed that the Pronto menu offers ready-to-go sandwiches, pizza and pasta, Danish pastries, savory pies and sausage rolls.


I was informed that Pronto outlets are conveniently located at select ZOOM outlets and ENOC / EPPCO petrol stations. For those looking to visit Pronto there are a total of 38 locations for Pronto in Dubai. 28 within ZOOM outlets and ENOC or EPPCO petrol stations. 8 within standalone ZOOM Mart. One in Discovery Gardens Pavilion and another at ENOC headquarters.

Next time you feel hungry or need a caffeine fix, yalla head for Pronto. You may find me there with my friends!

Visit Pronto on Facebook.


Chef Rahman And Chef Mithun To Host First Al Mansour Dhow Festival Night With Radisson Blu Hotel, Dubai Deira Creek

 Chef Uwe Micheel and his team of young chefs, in cooperation with Radisson Blu Hotel, Dubai Deira Creek introduce Festival Nights aboard the Al Mansour Dhow.

First exclusive night will be hosted by Chef Rahman and Chef Mithun on the 18th of February, featuring a variety of delicacies, it is no wonder these dishes have won them countless medals and awards.


Chef Rahman and Chef Mithun have been working for the Radisson Blu Hotel, Dubai Deira Creek since 2012 and hold the position of Demi Chef De Partie. They both will present the dishes as well as amazing desserts such as The Dark & White chocolate mousse with orange jelly has been first made for the participation in Dubai Salon in 2013. Which has won a Bronze medal. Hazelnut Mousse with Raspberry whipped jelly orange mousse seen the Chefs win a silver medal in 2014 for the East Coast Culinary Competition in Fujeirah 2014.

The Dessert selection aboard the Al Mansour Dhow on the 18th of February will feature Chef Rehman’s and Chef Mithun’s favorite and best mouth-watering delicacies such as, The Opera Cake, Pistachio Profiterole, Raspberry velvet cake, Brownies with butterscotch, Apricot mahalbiya, Umm Ali, Mango Blueberry & Coconut cake and much more. A gluten free version of the Dark & White Chocolate cake will be available, so everyone can try the deliciousness.