Emirates Official Store launches official Emirates’ cabin crew and pilot uniform for children in its Spring/Summer 2015 collection. Aspiring cabin crew and pilots aged 3 to 8 years old can now play dress up as the exclusive collection is now available at the Emirates Official Stores and online (www.emiratesofficialstore.com).
“We work hard to find creative ways to delight our customers who already have a great affinity for the Emirates brand, and continually refresh our range of branded merchandise for our global customers and also aspiring globalistas,” said David Staff, Merchandising Manager of the Emirates Official Store.
“The Emirates Official Store offers a range of children products, including our ‘Little Travellers’ collection which comprises good quality and well-designed items from baby bodysuits to luggage. Our new uniform range for children closely mirrors the original employee uniform in terms of quality and finishing, and I’m confident that the new uniforms will be very well received.”
For this digital and social media campaign, Emirates has turned to its own “globalistas” the airline’s dynamic and passionate employees hailing from over 130 nationalities and given them a starring role. As ambassadors, these “Be There” globalistas will travel around the world over a six-month period, and bring their passion to life by capturing their unique ‘Be There’ experiences through their own storytelling lens.
Selected through a talent show style competition held for Emirates staff, these seven globalistas will have the once in a lifetime opportunity to travel and discover hidden gems in cities across the airline’s global network on six continents. From music to food, fashion and adventure, each globalista will film their own journeys while exploring their personal passions – making the story and experience their own. ‘Be There’ will kick off with adventurer Rahed Ammoura, who is Cabin Crew Training Specialist with Emirates. Rahed will test his limits on the island of Bali, where Emirates will start a daily service on 3 June.
Emirates will work with the National Geographic Channel (NGC) to bring these stories to global audiences, through NGC’s extensive channel reach as well as Emirates’ own digital and social media channels. NGC has been involved with the audition process, creative development, vignette production, and also helped coach the seven globalistas on the basic skills and visual techniques to tell a compelling story.
“When we ask ourselves, ‘why we travel’, we don’t have to look very far for the answers. The close to 500 submissions for ‘Be There’ by our talented staff, and the tremendous response across our company in support of participating colleagues, speak to our shared love for travel. Our people and our spirit of adventure play a big part in our success as an airline,” said Boutros Boutros, Emirates’ Divisional Senior Vice President of Corporate Communications, Marketing & Brand. “This campaign embodies what we stand for as a brand, and I am proud of our colleagues who have been chosen to represent Emirates as ‘Be There’ ambassadors. We hope the stories of their individual journeys will inspire even more people to see more of the world through travel.”
“The ‘Be There’ campaign has been a seamless partnership between two global brands,” said Con Apostolopoulos, Vice President for Advertising & Partnerships at Fox International Channels. “NGC’s unique storytelling ability has showcased the fascinating group of individuals under Emirates’ employment to inspire other like-minded travellers.”
‘Be There’ began with a call to the 80,000-strong Emirates Group team around the world, to submit a video showcasing who they are, what they are most passionate about, and how travel helps them to fulfil their dreams. The entries submitted featured an eclectic range of interests such as photography, fashion, music, extreme sports, food, art and much more. From the submissions, 20 finalists were chosen to present themselves during a live audition in front of a packed auditorium and panel of renowned judges including celebrity chef and TV personality Silvena Rowe. The finalists were given just two minutes to show why they deserve the opportunity. The winners chosen come from a diverse range of cultural backgrounds, and a variety of different roles within the Emirates organisation.
It’s #ThrowBack Thursday time, the day gets flooded with photos of old memories and it appears that the McDonald’s UAE, Coca Cola, Ford, Sony and Rainbow Milk have decided to join the fun.
Celebrating the launch of their nostalgic “1955 Burger”, McDonald’s UAE tweeted this:
Shortly after Coca-Cola replied:
And the ball kept rolling with Ford:
Then Sony added their 1955 Radio with some Rock & Roll music:
And finally Rainbow Milk wanted to celebrate their 60th birthday!
Staged or not, seeing 5 giant brands engaging this way on social media was pure awesomeness!
The home-grown gourmet cafe and delicatessen opens second branch in Bay Square.
Pantry Cafe, the local gourmet cafe and delicatessen, today announced the opening of its second venue. The new Pantry Cafe is located in Bay Square, Business Bay and will be open from 8am to 5pm serving guests breakfast, and lunch, 7 days a week. Providing customers with the familiar Pantry Cafe mix of local and international cuisine, the new venue occupies a space of over 5,500 square feet.
Pantry Cafe’s neighbourhood cafe style is reflected in the open kitchen and on-site bakery where fresh bread is baked on a daily basis. The delicatessen sells exceptional deli products including oils, jams, sauces and speciality breads. Pantry Café also stocks RAW Coffee and offers a range of beverages including smoothies, milkshakes, cordials and wellness drinks. Food items available at Pantry Café include:
- The Pantry Breakfast Burger - The ultimate breakfast sandwich – brioche bread with fried egg, beef tomato, turkey ham, aged cheddar, avocado & spiced mayo. Served with a side salad
- Fig & Goat’s Cheese Salad - A luxurious salad featuring fresh figs, chevre, mixed lettuce, pears, pine nuts, Parmigiano Reggiano & truffle balsamic.
- Shakshouka - The middle-eastern delight & our house specialty! Two eggs cooked in a sauce of fresh tomatoes, red peppers, onions & spices, topped with crumbled feta & served with toasted pita bread.
“The new Pantry Cafe is now open in Bay Square, Business Bay and we are delighted to offer our guests our delicious range of international and local cuisine. Most of our vegetables are locally sourced and organic which is a big priority for us. We also use free range, organic eggs.
The quality of our ingredients is what makes our food taste so good, and we are dedicated to providing all Pantry Cafe guests with the gourmet cafe experience.” Said Co-Founder, Pantry Café, Yana Kalwani.
Pantry Cafe’s first venue is located in Al Wasl Square and was created in 2012. The popular eatery is a firm favourite with UAE residents and provides the perfect venue for a culinary, leisurely and social get together.