Glow In The Dark With du This April At UAE’s First Ever Neorun

Get fit, have fun and immerse yourself in neon! In its aim to promote the belief that healthy living can be a fun lifestyle choice, du today announced its participation and support for NEORUN, the Middle East’s first ever UV paint night fun run, to be held at the Dubai Autodrome on April 10th from 7pm onwards.

In line with its directive to encourage a healthy lifestyle through its Every Step Counts initiative, du has been organising and participating in several entertaining events aimed at promoting a healthy lifestyle through fun experiences. du employees have previously participated in large numbers in events such as Standard Chartered Dubai Marathon, treadmill fitness challenge in malls and Ripe Market and are now signing up to participate in this very unique night run.

NEORUN, the first event of its kind the UAE, is a unique fun evening event that encourages friends and family to get together and run or walk the circuit covered in glowing UV paint. The event, which takes place in the dark, will ensure that every runner is covered in an effervescent glow. Special neon zones, situated every 500 meters, will ensure that the runners are covered in neon paint and also offer unique surprises as motivation to complete the race. Upon crossing the finish line, runners will be rewarded with a party atmosphere, hosted by Radio One deejays Danny C and Saif, thus taking their glow in the dark experience through the night.

Innovation and creativity are two key pillars in all we do. By partnering with such an entertaining, active and imaginative event, we are adding life to life by inspiring every UAE resident to come together and choose a healthier lifestyle fuelled by positive energy from today,” said Hala Badri, Executive Vice President, Brand and Communications, du. “Every Step Counts is our way of helping to build a sustainable society by inspiring everyone, starting from within our own du family, to take responsibility for their health.

NEORUN is an original creation by REDFILO Events. We aim to make this run the most enjoyable fun -run you can imagine while having a glotastic time exercising,” said Pach Ang, founder of NEORUN and REDFILO Events

Representatives from du will be having fun at the event by handing out goodies and prizes, including iPods, to lucky participants and encouraging them to track their fitness performance with the du Wellness App. Smartphone users will be able to download the Wellness App and monitor their activity on the day, and adopt it into their everyday health and fitness routine. To find out more about the du Wellness App, customers can visit


CITY WALK Showcases Variety Of Unique Artists To Celebrate Dubai Art Season 2015

CITY WALK by Meraas, the dynamic outdoor concept, is celebrating Dubai Art Season with a showcase of unique and engaging artists.

Dubai Art Season activities kicked off on March 24 at the leisure destination with an alternative musical performance by musical maestro ‘Pipe Guy’, a.k.a. Jake Clark who left visitors in awe with his staccato playing of household pipes that created melodic magic.

city walk

From April 2-4, prolific calligrapher Wissam Shawkat will engage visitors by creating a live Arabic calligraphy mural on-the-spot titled ‘Calligraphy in the City’. With his piece he aims to bring to life the poetic words of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The artwork will be displayed round-the-clock, and illuminated at night until April 21.

Hand pan artist Sherif El-Moghazy will leave visitors in awe with his distinctive hand pan steel drum music from April 10-11. A renowned hand pan player in the Arab world, the talented musician will engage with visitors as he plays the instrument that produces an ancient yet familiar sound.

Aimed at highlighting the emirate’s growing creative landscape within the international circuit, the inaugural edition of Dubai Art Season will run until April 21, 2015. As a venue partner of the Dubai Art Season, CITY WALK – will provide visitors with access to unique art and cultural events and attractions throughout the season.

Get Your Geek On At The Dubai Mall With An Exclusive Sneak Preview Of The Middle East Film & Comic Con From April 1 To 11

Fans can have an exclusive sneak peek into the largest counter-culture expo in the region, the Middle East Film and & Comic Con (MEFCC) at The Dubai Mall from April 1 to 11, 2015.

A ‘Game of Arts’ collection, customised by 20 regional artists, inspired by the fantasy worlds of ‘Game of Thrones’ and ‘Lord of the Rings’ will be showcased and officially unveiled at The Souk Atrium until April 8. After its display at The Dubai Mall, the collection will be at the MEFCC from April 9 to 11, where they will be sold for charity via a silent auction with a percentage of the proceedings going to the Super Hope UAE Charity.

At the Bloomingdales Atrium, fans can view the biggest Star Wars collection outside the US and Europe ‘Collectors Dream’. The collection is provided by Omar Al-Bahiti, a member and local representative (Commanding Officer) of the 501st Legion, an all-volunteer organisation formed for the express purpose of bringing together costume enthusiasts under a collective identity within the Star Wars universe. Omar began collecting unique sets of Star Wars items from the 1980s. MEFCC, in collaboration with Omar, is offering a once in a lifetime chance to get close and personal with these exquisite and unique collectibles.

Comic Con at The Dubai Mall

In addition, comic books lovers can get a glimpse of an array of valuable collection of rare and vintage comic books from High-grade Comics that will be on display at The Waterfall Atrium until April 8, to be known as ‘Vintage Comics Wall.’ The collection has also been provided by Omar Al-Bahiti.

On April 3, comic enthusiasts and mall visitors will watch their favourite superhero characters come to life at a special Cosplay Parade throughout the mall, starting from The Souk Atrium at 5pm. All fans and visitors can dress up in their favourite costume and join the parade.

Throughout the Comic Con celebration at The Dubai Mall visitors will have a chance to win exciting instant prizes when spotted wearing their best superhero costume.

For more information, please contact 800-382246255 or visit or

The Beach Hosts Plethora Of Artistic Activities For Dubai Art Season 2015

THE BEACH by Meraas, the upbeat outdoor destination, is hosting a range of alternative artists and art activities as part of Dubai Art Season 2015, a city wide umbrella art initiative.

Until April 1, visitors will have the chance to experience an offbeat melodic treat, as musical maestro ‘Pipe Guy’, a.k.a. Jake Clark entertains the crowds creating harmonious magic with his unique style of playing household pipes.

To celebrate the essential link between art and society, THE BEACH in collaboration with the Dubai Centre for Special Needs and National Paints is hosting a special ‘paintball wall’ from April 2. The fun-filled initiative aims to seamlessly integrate art and the community for a good cause. For a contribution of AED25, the outdoor destination invites visitors to discover the child within themselves by launching paint balls at a white wall in an artistic manner using a paintball gun. Once the wall is completely covered with paint, an artistic ‘THE BEACH’ logo will be revealed. All proceeds from the ‘paintball wall’ will be donated to the DCSN art program. The completed work of art will be on display until April 21.


For music lovers, ‘hand pan artist’ Sherif El-Moghazy will amaze crowds from April 17-18 by playing beautiful hand pan steel drum music. Reputed to be a renowned hand pan player in the Arab world, the talented musician will interact with visitors as he plays the instrument that produces an ancient yet familiar sound.

Aimed at highlighting the emirate’s growing stature as a creative hub in the international circuit, the inaugural edition of Dubai Art Season will run until April 21, 2015. As a venue partner of the Dubai Art Season, THE BEACH will provide visitors with access to unique art and cultural events and attractions throughout the season.

Burger Hood, ‘UAE’s Home-Grown & Owned By An Emirati Partner’ Concept Enjoying Great Success, Opens In Dubai

Burger Hood, a unique high-end gourmet burger venue offering customers delicious and locally sourced healthy food, after enjoying massive success since launching its flagship outlet at Al Muroor, Abu Dhabi in April 2013, today announced the launch of the Dubai outlet in Jumeirah 1. The launch of the new outlet will assist Burger Hood’s expanding franchise business across the UAE.
Burger Hood is proud of the fact that they have served the community in the UAE with tasty food in Abu Dhabi and Al Ain. Burger Hood serves top quality, gourmet burgers, have sit-in, take-away and delivery options and successfully cater to the diverse culture and population of the UAE.  Burger Hood has seen massive growth in its loyal consumer’s base in a short span.
The menu caters for a broad customer base and features burgers made from grass fed beef and free range chicken. The menu also includes a sumptuous mushroom burger, comforting steak sandwiches, hot dogs, healthy salads, desserts and creamy shakes. Another unique feature of their menu is that fries at Burger Hood are made from fresh, hand cut American Russet potatoes.
Burger Hood, owned by an Emirati partner and developed by Glee Hospitality Solutions, is a home-grown concept inspired by classic American diners. Burger Hood, owned by Emirati Partner, Dr. Saif Aldhaheri one of the partners, prides itself on using only the finest, freshest and locally-produced ingredients to produce comfort-food that is nutritionally beneficial, while not compromising on the taste.
The company’s locally sourced meat is minced on a daily basis and brioche buns are used for their burgers to give a more luxurious taste.  This is a unique feature of Burger Hood’s food and a key factor that differentiates Burger Hood from its competitors.

Dr. Saif Aldhaheri, an Emirati and one of the partners of Burger Hood revisits his journey as the owner of Burger Hood and says, “I am extremely proud of the connect we enjoy with our loyal consumers. The stage was set for home- grown concepts when we started back in 2013 and we made sure that we maintain the quality of the food at all times to reach where we are today. We serve with passion and within a short period we have been able to reach out to most of the food enthusiasts in the UAE. We will expand aggressively going forward.”

“Our customers love the quality of our food, the nutritional value and the whole ambience of our restaurants. We are delighted to already have such loyal patrons and we aim to continue serving great food to them,” concluded Dr. Saif Aldhaheri.
A unique concept in healthy food dining, Burger Hood offers gourmet healthy food in an inviting and atmospheric environment. Diners enjoy contemporary interiors and a relaxing ambience as the décor is modern and spacious. Friendly and professional staff ensures that customers feel at home. With a menu designed to cater to a wide range of tastes, the options reflect the diverse and multicultural population of the UAE whilst the spirit remains resolutely Emirati. All these factors make Burger Hood a go-to-destination and a great place for friends and family to dine out.