BackLite Media Signs 12-Year Contract Worth Up To AED1 Billion With RTA For World-Class Advertising Solutions In Dubai
BackLite Media, Dubai’s premier out-of-home (OOH) advertising company, is transforming outdoor signage in Dubai with never-before-seen aesthetics and cutting-edge technology following a landmark 12-year deal, valued at AED1 billion, signed with the Dubai Roads & Transport Authority (RTA). The new contract will see BackLite deliver a mix of digital and traditional outdoor signage across 26 […]
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