Emirates has announced it will resume passenger services to Conakry, Guinea and Dakar, Senegal from 3 September, taking the total number of cities served by Emirates in Africa to eight. Flights from Dubai to Conakry and Dakar will be linked services, operating twice weekly, utilising an Emirates Boeing 777-300ER aircraft.* The addition of linked services […]

In its latest episode, AYA, a pioneering Arabic YouTube series aimed at Gen Z viewers, will be sending its presenters on a glamorous shopping spree across The Dubai Mall. This stylish episode promises to be unlike AYA’s usual challenge-driven episodes. AYA’s presenters will go on a thrilling dash around The Dubai Mall’s Fashion Avenue, on […]

Return on Investment is a performance measure used to assess the efficiency of an investment. ROI tries to directly measure the amount of return on a particular investment. Social media ROI is a metric showing how much value is generated with the investments made towards social media. In other words, social media ROI is the sum of all social […]