When salespeople use social media to identify and connect with potential customers, this is known as social selling. Salespeople use social media to add value to customers by addressing open-ended questions, reacting to feedback, and content aggregation at all stages of the purchase decision, from recognition to evaluation to purchase. The new sales model, also […]

Global Village, the UAE and wider region’s leading multicultural family destination for culture, shopping, and entertainment, has revealed that the recently launched Etihad Baggage Claim Challenge has been welcomed with a positive reception by enthusiastic guests. The park partnered with Etihad Airways to provide guests with a unique opportunity to travel the world. Since its […]

Marsa has been in UAE for 20 years in the last 30 years. She knows the local industry well and the digital landscape even better. Marsa hails from Finland where she started her Brand and Communications agency almost 36 years ago. She subsequently set up an operation in Abu Dhabi and then moved to Dubai. […]

Dubai CommerCity (DCC), the first dedicated e-commerce free zone in the Middle East, North Africa and South Asia (MENASA) regions, has announced the launch of 470,000 sq-ft of new facilities as part of its first stage in line with its planned schedule. Dubai CommerCity is situated in the Umm Ramool area in Dubai, and is […]

“Our heritage must be preserved since it is our origin and roots, and we must hold on to our origins and our deep roots.” These are the wise words of the founder of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan,which are reflective of a country proud of its cultural heritage that embodies […]