These are the elements of a well-written press release. Professionals and business owners should be able to write to build one. Surprisingly, a large number of them do not. By their very nature, they’re formulaic, just like poems, tweets, columns, and other forms of written correspondence. All have limitations. To make an omelet, chefs use […]

Dubai International Financial Centre (DIFC), the global financial centre and leading FinTech hub, with over 300 FinTech and Innovation companies in the Middle East, Africa and South Asia (MEASA) region, has signed an agreement with the MENA FinTech Association (MFTA), the independent, inclusive, not-for-profit, member-based organisation and industry body with 46 cross border FinTech bridges, strategic […]

flydubai, the Dubai-based airline, has announced today the launch of additional routes bringing its network to more than 80 destinations. The carrier will grow its network in Russia to 11 points with of the introduction of new services to Moscow Zhukovski International Airport (ZIA) from 12 May, Novosibirsk Tolmachevo International Airport (OVB) from 28 May […]

Arabian Travel Market (ATM)2021has reconfirmed that Dubai will host the largest in-person travel & tourism event in the world, since the onset of the pandemic last year. Now in its 28th year, ATM 2021 will go-ahead at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May, as final preparations are being […]

Consumers today want something more than a good or service; they want to communicate with an organization’s corporate voice, message, and aesthetic. Creating campaigns, on the other hand, is a journey rather than a single mission. Company owners must recognize the best ways and strategies to promote their brand name, as well as how to […]