Thanks to Donald Trump, Twitter has become one of the most popular Social Media channel for communication.

Here are 7 Good Reasons why your business should embrace Twitter:

1. Twitter is an international powerhouse
Twitter currently ranks as one of the leading social networks worldwide based on active users. Twitter has over 320 million monthly active users and is supported by 35 languages around the world. Twitter is the third most used social network based on the count of 6 million unique monthly visitors and 55 million monthly visits.

2. Twitter Delivers News As It Happens
Twitter is the easiest way to see what’s going on in the world in real time, which is one of the platform’s major differentiators from the other networks. Twitter usage is becoming increasingly prominent during events. Live-tweeting cultural happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences.

3. Great Engagement Tool
Twitter is a great communication channel to reach out to your followers within seconds. Be it a limited time special offer, a new product launch or simply a motivational tweet, you can spread your message instantaneously. Tweets with visuals receive 150% more retweets, 18% more clicks and 89% more favorites. You can increase your brand visibility with the use of special hashtags, re-tweets and mentions by your customers.

4. Customer Service Channel
Twitter helps you handle customer concerns about your product/service. In today’s ‘instant gratification’ world, you can engage with customers in real time and address client situations within minutes. Studies show that brands which address customer complaints in quick time are successful in converting ‘unhappy campers’ in to satisfied clients.

5. Expand Your Market
Twitter’s global footprint allows you to find new customers in new markets. It is easy to connect with new prospects based on your target demographics. Establishing contacts with real people helps in networking with new customers and building long lasting business relationships. The viral nature of tweets can gain more results than imagined.

6. Content Curation is Key
Twitter is the ideal medium for content curation. In fact, it’s essential to curate content if you’d like to keep your fan base active and engaged at all times. Studies show that up to 72 percent of followers are more likely to buy something from a business they follow. In fact, 85 percent of followers feel more connected with businesses after following them.

7. Helps in SEO and Driving Traffic
Social media helps in establishing high search engine rankings. If you can get your hashtags to be trending, you will skyrocket in search engine rankings and will be overwhelmed with new traffic to your web site. Including a link to your official website is a strong call to action. Review your results using Twitter analytics and find out what works best for your business.

Cyber Gear can assist you in setting up your Twitter profile and managing your Twitter handle.