Confiserie Sprüngli, the Swiss heritage chocolatier expands in the UAE with its new boutique & café in the Fashion Avenue at The Dubai Mall. This is the chocolatier’s second branch opening in five months following its success at the The Galleria Mall on Al Maryah Island in Abu Dhabi.

Voted as one of the Top 10 World’s Best Chocolate Shops by National Geographic in 2016, Sprüngli offers exquisite, artisan crafted products from Switzerland, including the renowned Sprüngli macaroon ‘Luxemburgerli’, to irresistible pralines & truffles; as well as their popular hot chocolate, aromatic coffee and tea. Sprüngli also offers chocolates exclusive to its UAE customers, such as the coconut truffle or the Sprungli Logo praline in milk with an almond gianduja filling.

Marc Wirth, Managing Director of Sprüngli Middle East, comments “We are incredibly excited to bring Sprüngli to Dubai Mall and are the only Swiss chocolate brand so far to have a presence in the world’s largest mall. We selected the new Fashion Avenue as our Dubai location to ensure we were aligned with brands that reflect our luxury and handcraft essence.”

“We are now building up brand awareness for Sprüngli in the UAE and ensuring people understand that our chocolates are a high-end product for consumers who enjoy the ‘finer things in life’. The quality of our products and services comes with the passion and dedication from our chocolatiers who deliver their best day in and day out. There is a lot of work behind each and every product and we can achieve consistency when we act as one throughout the company. All our products are still handcrafted in Switzerland with no use of industrial machines, to ensure we deliver the finest offering.”

The Sprüngli story began more than 180 years ago in 1836 when David Sprüngli and his son Rudolf founded the Sprüngli & Son confectionery business in Switzerland. Since then, Sprüngli has played a major role in creating the reputation of quality Swiss chocolate around the world. The company is still run as a pure family business by Milan and Tomas Prenosil who represent the sixth generation.