du, part of Emirates Integrated Telecommunications Company (EITC), hosted a unique opportunity for cricket fans in the UAE on September 30: the chance to get up close with their sports heroes from the recently completed Asia Cup. Following a close commercial partnership with ITW Sports, lucky winners to compete to win a once in a lifetime chance to engage with star cricket players from India, Pakistan and Sri Lanka.

Lucky winners got to meet stars of international cricket – Indian cricketer and Man of the Asia Cup series Shikhar Dhawan, Pakistani Captain and wicketkeeper-batsman Sarfraz Ahmed and Sri Lankan Captain Angelo Mathews in a ceremony held at du’s headquarters at Al Salam Tower in Dubai Media City.

du’s partnerships are key catalysts in delivering aspirational events for its valued customers – adding life to life, surprising and delighting customers at every opportunity. du’s collaboration with ITW Sports and the Asia Cup is yet another milestone in its lifestyle vision roadmap.