Pure Gold Jewellers, the award winning jewellery retailer, is celebrating Diwali, the Festival of Lights, with an intricately designed diamond and gold collection in floral motifs.  Diwali is considered an auspicious time to buy precious jewellery and Pure Gold Jewellers’ exquisite collection is inspired by flowers that are central to Diwali celebrations as those who observe the festival often make ‘rangolis’ or decorative patterns of flowers to adorn their homes.

The special Diwali set consists of a diamond ring, earrings and pendant in 18 karat yellow gold. The ring has a floral pattern with a diamond in the center surrounded by carefully crafted smaller diamonds. This can be paired with ear rings and a pendant in a similar design.

In addition, shoppers receive a free AED 500 gift voucher on every purchase of 22 karat gold jewellery worth AED 2,999 from November 1- 10, 2018. The voucher can be redeemed on purchase of any diamond jewellery at Pure Gold Jewellers.

According to Karim Merchant, Group CEO and Managing Director, Pure Gold Group, “Diwali ushers in bright, cheerful vibes transforming ordinary lives. It is a memorable time to celebrate with friends and family and we are happy to be part of our customers’ celebrations with our exquisitely designed diamond and gold jewellery to lend a sparkle to their day.”